Federal Adds 40 S&W, 45 Auto Premium Hydra-Shok Deep Loads

ANOKA, Minnesota – – Federal unveils two new Federal Premium Hydra-Shok Deep loads that better meet modern handgun performance measurements. Shipments have been delivered to dealers.

In 2018, Federal reinvented the proven Hydra-Shok bullet design with Hydra-Shok Deep in 9mm Luger. Now, it has expanded the line with new loads in 40 S&W and 45 Auto. The bullets feature a more robust center post and a core design that penetrates to critical depths through common self-defense barriers, without over-penetrating. Read more

Environ-Metal®, Inc., makers of HEVI-Shot® (Sweet Home, Oregon) introduces HEVI-X Strut™ from HEVI-Shot®. Like our HEVI-X waterfowl products, HEVI-X Strut is Deadlier at Distance®! New HEVI-X Strut™ is a tungsten-based turkey load that offers higher energy on target than lead due to a payload that is HEAVIER THAN LEAD® #6 tungsten pellets layered over HEAVIER THAN STEEL® HEVI-X #5 tungsten pellets – plus a higher launch speed, made possible by the strength of the tungsten pellets. Smoke that Tom with 50% more energy than conventional #6 lead and all the loaded pellets of TSS #7 turkey loads at half the price. Works great with HEVI-Shot® Turkey choke tubes! More lethal pellets on target™ at a price that makes sense!

Available in 12ga 3.5” 5ct box, 12ga 3” 5ct box, 20ga 3” 5ct box, 410ga 5ct box.

12ga 3.5” 1-3/4 oz 1450 FPS, 12ga 3” 1-1/2 oz 1450 FPS, 20ga 3” 1-1/4 oz 1250 FPS, 410ga 3” 9/16oz 1250 FPS.
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Norma® has released its new ECOSTRIKE™ ammunition, bringing the latest in bullet technology to a lead-free projectile. The design features a polymer tip for better ballistic coefficients and more reliable terminal performance. Available in a variety of calibers, ECOSTRIKE is a great choice for hunting medium and large game because of its ability to expand at both low and high velocities.

“With ECOSTRIKE, Norma is ushering in a new era for lead-free hunting cartridges,” said Paul Lemke, General Manager for RUAG Ammotec USA. “ECOSTRIKE delivers the accuracy and terminal ballistics that hunters can rely on, while simultaneously raising the bar for the overall performance of lead-free hunting ammunition.”

ECOSTRIKE features a lead-free, copper bullet design for quality penetration and high weight retention. The polymer tip assists with bullet expansion and decreases drag, while its boat tail bullet design increases its ballistic coefficient and maximizes wind resistance. The ECOSTRIKE projectile is engineered with a cavity to guarantee optimal expansion, even at low velocities. Its proprietary plating also increases barrel life.

Norma ECOSTRIKE is available in the following configurations:

• • 300 Win Mag 150gr ECOSTRIKE
  • 300 WSM 150gr ECOSTRIKE
  • 30-06 150gr ECOSTRIKE
  • 308 WIN 150gr ECOSTRIKE
  • 7mm 140gr ECOSTRIKE

ANOKA, Minnesota – – Federal is proud to introduce five new Premium HEAVYWEIGHT TSS turkey shotshell loads, extending the revolutionary shells’ deadly reach on gobblers. Shipments have been delivered to dealers.

The new offerings include blended loads that combine No. 7 and 9 or 8 and 10 Tungsten Super Shot. With some payloads topping 1,000 pellets, they more than double the shot count of lead No. 5 loads of the same weight for more hits on target than any turkey load in history. The tungsten-alloy material’s 18 g/cc density is 22 percent higher than standard tungsten and 56 percent more than lead. The result is the most energy and highest velocities at extreme range. Its rear-braking FLITECONTROL FLEX wad performs flawlessly through ported and standard turkey chokes for the most consistent, deadly patterns possible.
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Norma® is pleased to announce the availability of TIPSTRIKE™, a new line of hunting ammunition designed for stopping power, excellent energy transfer and penetration deep enough to reach the vital organs of big game. TIPSTRIKE is the ideal hunting ammunition for big game hunters who demand drop-dead results.

At the heart of the TIPSTRIKE design is a polymer tip that ensures expansion and gives a devastating shock effect due to the construction of the bullet jacket. To maintain a high weight retention, the jacket is reinforced with a mechanical lock, thus making TIPSTRIKE an outstanding bullet for shots where an immediate stop is crucial.

“TIPSTRIKE is a great all-around hunting cartridge that is designed to deliver a clean kill on even the toughest of big game,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With the perfect combination of enhanced penetration and delayed expansion, TIPSTRIKE ensures that hunters across the country won’t have to spend time tracking wounded game this fall.”

TIPSTRIKE is available in the following configurations:

·243 Win 76gr TIPSTRIKE

·280 Rem 160gr TIPSTRIKE

·300 Win Mag 170gr TIPSTRIKE

·30-06 170gr TIPSTRIKE

·308 Win 170gr TIPSTRIKE

·7mm Rem Mag 160gr TIPSTRIKE

·7mm-08 Rem 160gr TIPSTRIKE

NEWTOWN, Conn. — The Sporting Arms and Ammunition Manufacturers’ Institute® (SAAMI®), the firearms and ammunition industry’s technical standards-setting organization, is pleased to announce the acceptance of a new cartridge and chamber standard, the 350 Legend (350 LGND), introduced by Winchester Ammunition.

“SAAMI member ammunition and firearm companies are driven by technological innovation.” said Randy Bimson, Director of Technical Affairs and Technical Advisor of SAAMI. “Winchester’s 350 Legend cartridge brings a fresh look and innovation to a very mature cartridge category opening up new options to both the hunter and recreational shooter. SAAMI is pleased to include the new 350 Legend in the SAAMI standards.”

Winchester Ammunition is addressing a rapidly growing market segment, “straight-wall-cartridge-compliant” deer-hunting states. A growing number of states that previously restricted deer hunting to limited-range slug guns or muzzle loading firearms are now allowing rifles chambered in straight-walled centerfire cartridges, many of which originated as handgun cartridge designs. The Winchester 350 Legend offers a significantly flatter trajectory and better terminal performance over current straight-wall cartridges while remaining compliant in most applicable states. Read more

Norma® has announced the introduction of a new jacketed hollow point in .22 Mag. A great option for hunting pests, varmints and small game, Norma’s new .22 Mag is designed to deliver exceptional accuracy and punishing results out of this popular rimfire caliber.

“We’re very pleased to add this impressive .22 Mag jacketed hollow point to our growing rimfire line-up,” said Paul Lemke, General Manager for RUAG Ammotec USA. “The overall depth of penetration we’re seeing during testing bodes very well for those who rely on this caliber for pest control and small game hunting.”

Featuring a jacketed hollow point design, this new .22 Mag creates optimal penetration and expansion for lethality on small game. It’s also extremely accurate out to medium ranges. The Norma .22 Mag utilizes a 40gr bullet and has a listed muzzle velocity of 1877 feet per second. The MSRP for a 50-round box is $10.30 and for a 500-round box is $99.18.

Hodgdon, The Brand That’s True®, is pleased to announce the Reloading Roadshow, a training seminar to teach consumers to reload, coming to local Hodgdon dealers for 2019.

In 1947, Hodgdon Powder Company founder Bruce Hodgdon established the Hodgdon Powder Company as a leader in the ammunition handloading and reloading market. In the early days of reloading, Bruce Hodgdon partnered with companies like Hornady, Lyman, MEC, Nosler, RCBS, Redding, Sierra Bullets, Speer and other manufacturers to teach consumers how to reload by traveling around the country hosting reloading seminars. In 2019, Hodgdon will continue this Reloading Roadshow concept. Read more

Norma® has expanded its rimfire line-up with the introduction of its new .17 HMR V-MAX. A great round for varmint hunters and small game hunters, the Norma .17 HMR V-MAX delivers tremendous accuracy and hard-hitting performance all the way out to 200 yards.

Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact and for exceptional accuracy at rimfire distances. It features a 17gr polymer tipped V-MAX bullet designed for rapid expansion and has a screaming fast 2560 feet per second muzzle velocity. The MSRP for a 50-round box is $12.78.

“The .17 HMR has a very loyal following among hunters and target shooters alike,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With outstanding accuracy and excellent energy transfer, Norma’s new .17 HMR V-MAX lives up to the reputation of this blistering fast rimfire caliber.”

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability. Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit Norma-ammunition.com.

EAST ALTON, Ill. (January 21, 2019) – Winchester continues its commitment to innovative ammunition products for hunters and sport shooters with the introduction of the 350 Legend, the fastest straight-walled centerfire rifle cartridge in the world.

With six ammunition offerings available in 2019, the 350 Legend boasts impressive ballistics, affordability and overall performance both on the range and in the field.

“The 350 Legend is a high-performing, straight-walled cartridge that dominates in velocity, energy, recoil and affordability, all of which are vital to our customers,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “Winchester innovation began decades ago and it’s paramount that we continue to deliver meaningful, technology driven products that have a tremendous impact on the hunting and shooting sports industry.”

Key Features of the 350 Legend Cartridge—