Norma® has expanded its rimfire line-up with the introduction of its new .17 HMR V-MAX. A great round for varmint hunters and small game hunters, the Norma .17 HMR V-MAX delivers tremendous accuracy and hard-hitting performance all the way out to 200 yards.

Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact and for exceptional accuracy at rimfire distances. It features a 17gr polymer tipped V-MAX bullet designed for rapid expansion and has a screaming fast 2560 feet per second muzzle velocity. The MSRP for a 50-round box is $12.78.

“The .17 HMR has a very loyal following among hunters and target shooters alike,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With outstanding accuracy and excellent energy transfer, Norma’s new .17 HMR V-MAX lives up to the reputation of this blistering fast rimfire caliber.”

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability. Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit Norma-ammunition.com.

EAST ALTON, Ill. (January 21, 2019) – Winchester continues its commitment to innovative ammunition products for hunters and sport shooters with the introduction of the 350 Legend, the fastest straight-walled centerfire rifle cartridge in the world.

With six ammunition offerings available in 2019, the 350 Legend boasts impressive ballistics, affordability and overall performance both on the range and in the field.

“The 350 Legend is a high-performing, straight-walled cartridge that dominates in velocity, energy, recoil and affordability, all of which are vital to our customers,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “Winchester innovation began decades ago and it’s paramount that we continue to deliver meaningful, technology driven products that have a tremendous impact on the hunting and shooting sports industry.”

Key Features of the 350 Legend Cartridge—

Sedalia, MO – Vihtavuori Powders, the #1 choice of Extreme Long Range (ELR) National champion Paul Phillips, has added an advance graphite application during the production finishing process. Graphite is added to the surface area of each granule during the vacuum drying stage. This serves to eliminate static electricity, and enable the finished powder to flow more smoothly and evenly through your powder measure and/or loading machine.

Vihtavuori Sales & Marketing Manager, Olof Borgström states, “Our powders undergo a stringent series of quality control checks throughout the manufacturing process, to ensure customers receive the best commercial powder available. This new advanced graphite application process displays Vihtavuori’s commitment to continuous improvement.”

Phillips stated, “When I started using the new Vihtavuori powder my groups were consistently smaller and overall SD’s remained in the single digits. Our ELR team feels that the new VV 20N29 powder will give us the best chance to stay on top in 2019. When shooting 2 miles, it requires your ammunition to be very consistent and we feel Vihtavuroi gives us this advantage.” Read more

Kestrel adds to the roster of ballistics offerings with new tools available for hunters, competitive, and recreational shooters with new tools for improved accuracy and performance at extended ranges.

BOOTHWYN, PA – Nielsen-Kellerman (NK), creators and manufacturers of Kestrel® Instruments & Ballistics Meters, will debut two new products that help shooters to maximize performance and achieve long-range accuracy at the 2019 SHOT Show in Las Vegas, NV. Visit the Kestrel booth #3246 to see the all-new Kestrel HUD Heads Up Display and the Kestrel 2700 Ballistics Weather Meter along with the full line of ballistics meters and the entire Kestrel LiNK® connected ecosystem of compatible range finders and devices. Read more

Hodgdon, The Brand That’s True®, is pleased to announce the release of the 2019 Hodgdon Basic Manual.

Published by Hodgdon Powder Co., the 2019 Hodgdon Basic Manual features more than eight thousand loads for Hodgdon, IMR and Winchester Smokeless Propellants. This new resource features updated loads for IMR Red, Blue and Green powders in the Shotshell section. In the Centerfire section, load data is included for the 6mm Creedmoor and 6.5mm Creedmoor cartridges, as well as handgun load data for the new Winchester 244 WinClean Ball Powder. The 42-page Basic Manual also includes other reference data such as Burn Rate charts, Wad charts and Bushing charts.

Pick up this Free Publication from your Hodgdon Dealer; OR Pay only $2.58 for Shipping & Handling to have it delivered to your address. Read more

ANOKA, Minnesota – – Federal, the world’s largest sporting ammunition manufacturer is introducing three new types of Syntech ammunition: Syntech Defense, Syntech PPC and Syntech Training Match. These will all be on display in Booth No. 14551 at the 2019 SHOT Show, January 22-25 at the Sands Expo Center in Las Vegas, Nevada.

Syntech Defense provides dynamic terminal performance with a hollow-point bullet that separates into three segments and a deep-penetrating core on impact. The core penetrates 12 to 18 inches through bare ballistics gel and heavy clothing—a critical benchmark in self-defense situations and the best terminal performance of any round in its class. The segments create three secondary wound channels, each more than 6 inches deep, adding to the terminal effect. Syntech Defense is available in 9mm Luger 138-grain, 40 S&W 175-grain, and 45 Auto 205-grain. Read more

Norma® is pleased to introduce BONDSTRIKE™ Extreme – an all-new line of hunting ammunition designed from the ground up for extreme long-range accuracy and excellent performance on game at all distances. With a state-of-the-art polymer tip, proprietary bonding and a match-style boat tail projectile, BONDSTRIKE Extreme delivers an unmatched combination of long-range precision, penetration and terminal ballistics.

Norma’s engineers developed a unique bonding technology to maximize weight retention and ensure a devastating wound channel through controlled expansion at all velocities. Combined with the inherent accuracy of Norma’s sophisticated boat tail bullet design, BONDSTRIKE Extreme is the ideal cartridge for hunting whitetail deer, elk, antelope or any other medium to large-sized game.

BONDSTRIKE Extreme will be on shelves in early 2019 and will be available in the following configurations:

·308 Win 180gr BONDSTRIKE Extreme

·30-06 180gr BONDSTRIKE Extreme

·300 Win Mag 180gr BONDSTRIKE Extreme

·300 WSM 180gr BONDSTRIKE Extreme

·300 RUM 180gr BONDSTRIKE Extreme Read more

SK Ammunition, manufacturers of high-quality .22 LR cartridges for nearly 190 consecutive years, announce their latest offering: “SK Long Range Match.” New for 2019, Long Range Match was developed for demanding .22 LR enthusiasts routinely acquiring targets out to 100 yards and beyond. It is purpose-built for today’s long range rimfire shooting disciplines ever-increasing in popularity, such as PRC, tactical rimfire, long range silhouette and more. Read more

Sedalia, MO – Lapua, world-renowned for producing the finest cartridge cases and ammunition, announces the addition of the 6.5 Creedmoor cartridge to their Scenar-L Target and Naturalis Hunting ammunition offerings.

The 6.5m Creedmoor 136 Grain Scenar-L offers an optimized, high ballistic coefficient (BC) for long-range competitive target shooting, yet maintains SAAMI configuration for flawless function through all factory or custom rifle magazines.

6.5 Creedmoor loaded with the 140 Grain Lapua Naturalis provides hunters a lead-free alternative for today’s ever-changing hunting landscape. Designed and manufactured from pure copper, the Naturalis construction is proven to reliably retain 90-100% of its original weight. It uses state-of-the-art technology to produce consistent, controlled expansion at the widest velocity range on the market. Read more

For more than a century, Norma® has built a world-wide reputation among hunters for accuracy, reliability and terminal performance across a wide range of hunting applications. In 2019, Norma is proud to deliver this same standard of precision and ballistic performance with the release of its new 9mm Monolithic Hollow Point (MHP™).

Norma’s 9mm MHP is an all copper bullet with massive expansion and great stopping power. It is designed to feed reliably into all pistol and carbine chambers and is calibrated for consistent devastating terminal performance, regardless of barrel length. By achieving consistent, massive expansion – repeatable time-after-time – the Norma MHP is poised to set a new standard for personal defense ammunition. Read more