Browning Ammunition debuts its personal defense and training product lines in 2016. The BXP™ Personal Defense round features X-Point Technology and is designed for reliable expansion and penetration for superior personal defense performance.The unique X-Point™ is designed to shield the hollow point through intermediate barriers.

The BPT™ Performance Target rounds are full metal jacketed premium training products that can be used to hone your handgun skills. All BPT pistol products are matched training counterparts to BXP Personal Defense loads. Confidence at the range with BPT Performance Target means confidence in real personal defense situations. Read more

We welcome the 45 ACP to our Xtreme Defense, (XD) Product Line. Our Xtreme Defense Technology is based upon our proven Xtreme Penetrator product line, but we modified our Patented Nose Design to reduce the penetration to between 15 and 19 inches, depending on the barrier. The bullet outperforms all other bullet designs by offering truly barrier-blind performance, with excellent wound channels, and almost 100% weight retention. It does all of this while maintaining its flight path, post barrier, with extremely low recoil energy.

The gel shot shown below demonstrates the devistating performance of the 45 ACP XD through 4 layers of denim. You can see just how massive the wound channel is due to the incredible amount of radial hydraulic energy that is being produced.

We took our testing a step further, we put the 45 ACP XD through the FBI Protocol for bullet testing. The results are recorded below. Read more

Winchester Ammunition Offers ‘Series of Five’, Custom Built, Cartridge-Firearm Boards to Celebrate 150th AnniversaryEAST ALTON, Ill. — In celebration of its 150th anniversary, Winchester introduces five, custom-built, collectible cartridge-firearm boards, offered to various industry-conservation organizations in support of the shooting sports and hunting heritage.

“In a milestone year for Winchester, we are extremely proud to offer this very limited, once-in-a-lifetime series of five cartridge-firearm boards, which truly represent legacy and innovation,” said Brett Flaugher, Vice President of Marketing, Sales and Strategy. “A lot of time and meticulous work goes into building these boards … they are remarkable pieces of art.” Read more

Cortland, NY…….New for 2016, Redding Reloading Equipment has introduced a newly designed precision inside case neck chamfering tool using a unique low angle cutter design. The Model 15 P design offers easier entry to boat tail bullets by providing a shallow angle, which better matches the bullet’s entry angle. A proper chamfer not only reduces the force needed to correctly seat but also better aligns the bullet for seating. This is a piloted design which uses and adjustable pilot shaft with a pin, which pierces the primer pocket’s flash hole. Read more

MidwayUSA is pleased to announce Ruger® Ammunition as one of the newest additions to their Ammunition offering. Injection molding technology and a proprietary mixture of copper and high-tensile strength nylon is the key to the ARX® bullet. The result is a consistently accurate, low ricochet, lead-free bullet with sound terminal performance – made right here in the USA.”We were impressed by the innovations PolyCase has developed and incorporated into the ARX® bullet technology,” said Mike Fifer, Ruger® CEO. “Ruger prides itself on being an industry leader in innovation, so matching up the Ruger® brand with cutting-edge PolyCase bullet technology seemed a perfect fit.” Read more

Mona, UT – Barnes Bullets, LLC (“Barnes”), the leader in bullet innovation and performance, introduces VOR-TX EURO Ammunition for the discriminating hunter in the European market.VOR-TX EURO is precision loaded with the venerable Barnes all-copper, lead-free bullets and conforms to CIP pressure standards. This ensures safe operation and maximum ballistic potential, while offering European hunters the best accuracy and terminal performance, surpassing lead-core bullets on both thin-skinned and heavy game.

The VOR-TX EURO line will available in the following cartridges and bullet weights:

· 7 x 64 Brenneke 140 grain TTSX

· 8 x 57 JS 160 grain TTSX

· 9.3 x 62mm 250 grain TTSX

· 30-06 SPRG 150 grain TTSX

· 30-06 SPRG 168 grain TTSX

· 30-06 SPRG 180 grain TTSX

· 308 WIN 130 grain TTSX

· 308 WIN 150 grain TTSX

· 308 WIN 168 grain TTSX Read more

CONROE, TEXAS — TxAT/Aguila Ammunition is pleased to formally launch new packaging for its extensive rimfire product line. As the largest rimfire manufacturer in Latin American since 1961, the company is excited for a fresh new look that simulates the quality and performance of their rimfire products as they continue to gain market share in the U.S. market.”Our introduction of the newly packaged Aguila rimfire product line comes at a perfect time as the demand for rimfire continues to grow. We are one of few companies that were able to keep up with the increasing demand for .22 caliber rounds this past year,” says Rodney Taylor, Director of Manufacturing for Aguila Ammunition. “We increased production by 30% without risking the quality of our product. Our machinery is state of the art, and our procedures are almost completely automated and top of the line. We use clean combustible powders, maximum output at controlled pressures, and a strict quality assurance program.”

Aguila manufactures over 20 various rimfire products including standard, match and specialty rounds, and has new products in development. The current line is all encompassing from copper-plated and nickel cased, to solid and lead point, subsonic and sniper subsonic, high and hyper velocity and even powderless rounds. Every round is manufactured and tested to ensure optimal reliability, accuracy, and performance, and uses world-famous ELEY Prime technology -the same used by Olympic shooting teams. Read more