MSR Distribution has added the full line of POLYCASE Ruger ARX and Inceptor ammunition. Dealers can choose from .380, 9mm, .38 Special, .40 S&W, or .45 ACP by the box or case.

ARX bullet technology acts a force multiplier, dispersing energy forward and laterally. They are engineered for maximum hydraulic displacement and terminal energy transfer to targets. Read more

Cortland, NY…….New for 2016, Redding Reloading Equipment has expanded their offerings in of Premium Die Sets with the addition of the 26 Nosler and the 280 Ackley Improved, two of the most popular cartridges last year. Branded as Premium Die Sets these new offerings include a Carbide Expander Button and a Micrometer Adjusting Seat Stem and are packaged in a distinctive black and gold box. Read more

Are you looking for a 300 Blackout / Whisper* Bullet that will work as a Personal Defense or Hunting Round for your 300 Blackout / Whisper* Pistol, SBR, Carbine or Full Barrel Length Rifles?Look no further. Lehigh Defense is introducing the first high velocity multipurpose 300 Blackout / Whisper* bullet that provides ground breaking terminal performance at 10 feet or 400 yards. Our Controlled Chaos Copper bullet is a solid copper bullet designed to provide a Controlled, Predictable and Repeatable fragmentation.

The CCCu bullet outperforms the competition by providing a tremendous energy tranfer whether the bullet is traveling at 1,400 fps or 2,600+ fps. The bullet is designed to fragment into 7 components; 6 Petals and 1 Wadcutter Base. When the Transfer of Energy occurs the bullet creates an impressive wound cavity bloom that measures 5+ inches in diameter and extends for 5+ inches. Read more

Grand Island, NE – Hornady®, an industry leader in bullet and ammunition technology, is proud to announce the 6.5 Creedmoor as the newest addition to their American Whitetail® line of ammunition. Loaded with a Hornady® 129 gr. InterLock® bullet, the Creedmoor offers precision-based performance at extended ranges for hunters.Originally developed by Hornady as a true match cartridge, the 6.5 Creedmoor has also established itself as an effective hunting round. Well suited for North American game up to and including elk, the 6.5 Creedmoor features light recoil as well as speed and precision. Its legendary InterLock® bullet with pioneering secant ogive design and exclusive InterLock® ring keep the core and jacket locked together during expansion to retain mass and energy. Read more

EAST ALTON, Ill. – Steel shellcase ammunition has been a favorite among value-minded shooters looking to reduce the expense of shooting, while at the same time increasing their opportunities to shoot.In the new USA Forged™, Winchester introduces a steel shellcase product that is made in the USA. USA Forged represents the culmination of an extensive development project that resulted in new manufacturing methods.

This new line is proudly manufactured in Winchester’s Oxford, Miss., manufacturing facility and utilizes precision-made steel shellcases with a proprietary coating for improved reliability and corrosion resistance. The noncorrosive boxer primers and clean-burning powder are ideal for high-volume range sessions, while the brass jacketed (nonplated) lead-core bullets can be used on any range and can also be used in any pistol type; including ported, vented or suppressed pistols. Read more

Cortland, NY….. Redding Reloading Equipment introduces new die sets in 6mm Creedmoor for 2016. They will be available in both Standard, two die and Deluxe, three die sets initially. Redding is known for both its commitment to quality and the vast selection of dies it makes available, including many popular and not so popular wildcats. Read more

SEDALIA, MO – Starline Brass has recently kicked off a series of giveaways to thank their customers for contributing to 40 years of success manufacturing America’s finest handgun brass. The “40 Days of Giveaways” promotion kicked off April 12 and will run through May 21, leading up to a big announcement at the annual NRA convention in Louisville, KY.The “40 Days of Giveaways” celebrating Starline’s 40th Anniversary is a series of online and Facebook promotions giving away a variety of prizes. Starline gift certificates, hats and shirts, Starline brass, Berry’s plated bullets and ammo boxes are all included. For the grand prize, Starline will give away a new Dillon reloading press. The winner of the press will be announced on Saturday, May 21 at the NRA convention.

To enter to win the first giveaway of the “40 Days of Giveaways”, Like Starline on Facebook and enter to win at facebook.com/starlinebrass or visit http://woobox.com/kjdrbs?web=1. Read more

Browning Ammunition introduces BXD Upland Extra Distance, which launches plated lead shot at high velocities to achieve premium in-the-field performance.Nickel plating helps keep the shot pellets round for improved velocity retention and energy transfer as well as tighter downrange patterns.

“BXD Upland ammo is built to maintain consistent, tight patterns. The nickel plating reduces shot deformation, maintaining higher velocity down range,” said Ben Frank, brand manager for Browning Ammunition. “Whether they are in close or flushing wild, BXD Upland provides you with what you need to bring them down.”

Available at retail locations now!

Offerings include:
12 ga 3″ 1-5/8 oz #5 at 1350 FPS
12 ga 2-3/4″ 1-3/8 oz #5 or #6 at 1485 FPS
20 ga 3″ 1-1/4 oz #5 or #6 at 1250 FPS
20 ga 2-3/4″ 1 oz #5 at 1300 FPS Read more