HSUS Fundraisers Reach $25 Million Settlement with Attorney General
The Humane Society of the United States has long engaged in misleading and deceptive fundraising, using the pictures of needy cats and dogs to pull on Americans’ heartstrings while only giving 1% of its money to pet shelters. Now one of the top fundraising firms used by HSUS—if not the top fundraising firm—is being held to account in a major way for some of its other activities. Quadriga Art, a direct-mail firm that HSUS has paid over $20 million in the past few years, and a second firms have come to a $25 million settlement with the New York Attorney General over deceptive fundraising for veterans causes.
New York opened an inquiry into Quadriga after CNN reported that Quadriga was keeping the vast majority of the money raised on behalf of the Disabled Veterans National Foundation. At that time, DVNF had reportedly raised $55.9 million since 2007, yet paid Quadriga more than $60 million between 2008 and 2010. Quadriga was able to (ab)use a contract that allowed it to assume the cost of a fundraising campaign and keep the money that came in.
New York Attorney General Eric Schneiderman summed up the case: “Taking advantage of a popular cause and what was an unsophisticated start-up charity, these direct-mail companies used cleverly designed but misleading mailers to raise tens of millions of dollars in donations from generous Americans, nearly all of which went to the fundraisers and their agents, and left the charity nearly $14 million in debt.” Read more



