The New Standard In Shootability: The 2017 ELITE Option Series™
A bow featuring the pinnacle of feel, form and function.

West Henrietta, NY (January 10, 2017) – For 2017, ELITE Archery has built upon the belief that your bow should feel as great as it looks—without sacrificing any performance. The result is the Option Series™, built around the basic principle that your bow must always perform as well as you do, especially under less than ideal conditions.

From the axles to the grip—and everything in between—each of the two bows in the Option Series allows shootability to take on a new shape while continuing to utilize the industry-leading technologies Elite has become known for. The 32-inch axle-to-axle Option 6 and Option 7 deliver speed and precision with a newly engineered design that maximizes performance from each bows respective 6 or 7-inch brace heights. Utilizing a 7075 T6 skeletonized riser with dual Riser Cages the Option series features a 65% greater strength-to-weight ratio than previous models in a 4.3lb package. The new LTR (Linear Tunable Roller Guard™) roller guard provides the finest tune an ELITE has ever seen. Delivering blistering speeds of up to 342 fps I.B.O. the Option Series continues ELITE’s tradition of a stable shooting platform with performance, forgiveness and style. Read more

STAUNTON, Va. Parker Bows, the leading manufacturer of high quality Compound Bows and Crossbows as well as RED HOT Crossbow Accessories is proud to announce the all NEW CenterFire XXT Crossbow for 2017. Parker’s CenterFire XXT Crossbow combines new Xtreme Xbow Technology (XXT), Performance and Value into a Compact, Lightweight crossbow package.

The CenterFire XXT incorporates radical new crossbow technology that breaks all the historical barriers of crossbow performance and design. Parker’s new patented Xtreme Xbow Technology (XXT) combines, 1) Inverted Cams, 2) Split Limb Array, 3) Cavity-Back Riser and 4) HP Synergy Cams to set a new performance standards for speed, quiet operation, and ease of cocking, all while being packaged in a light-weight, compact, maneuverable platform. The CenterFire XXT shoots a deadly 350 FPS, and comes equipped with Parker’s exclusive factory installed Anti-Vibration and Shock (AVS) System to reduce noise and vibration for ultimate concealment in the woods. Like its contemporaries, the CenterFire XXT is equipped with arguably the best crossbow Trigger in the industry. It features an ambidextrous auto-engaging safety for right or left handed shooters and an anti-dry fire lock – A Parker Exclusive. Read more

SCOTT’s experience meets innovation to create the all-new Hyper Jaw™.Clay City, KY – SCOTT Releases, the industry leader in release aid technology, has tapped into its 35-year legacy to match experience with innovation and create the Echo™ index finger release.

The focal point of the Echo is the new Hyper Jaw™ technology, resulting in a never-before-seen release head configuration. The independent jaws operate in perfect synchronization with one another, removing any lateral torque produced by inconsistencies in shooting form. Read more

STAUNTON, VA- Parker Bows, the leading manufacturer of high quality Compound Bows and Crossbows as well as RED HOT Crossbow Accessories is proud to announce the all NEW Tornado XXTreme Crossbow for 2017. Parker’s Tornado XXT Crossbow combines new Xtreme Xbow Technology (XXT), Performance and Value into a Compact, Lightweight crossbow package.

The Tornado XXT incorporates radical new crossbow technology that breaks all the historical barriers of crossbow performance and design. Parker’s new patented Xtreme Xbow Technology (XXT) combines, 1) Inverted Cams, 2) Split Limb Array, 3) Cavity-Back Riser and 4) HP Synergy Cams to set a new performance standards for speed, quiet operation, and ease of cocking, all while being packaged in a light-weight, compact, maneuverable platform. The Tornado XXT shoots a deadly 365 FPS, and comes equipped with Parker’s exclusive factory installed Anti-Vibration and Shock (AVS) System and Split Limb Dampeners to reduce noise and vibration for ultimate concealment in the woods. Like its contemporaries, the Tornado XXT is equipped with arguably the best crossbow Trigger in the industry. It features an ambidextrous auto-engaging safety for right or left handed shooters and an anti-dry fire lock – A Parker Exclusive. Read more

Sparta, Wisconsin – Mission Archery specializes in creating bows that hit the sweet spot between performance and price. For 2017, we are excited to introduce two highly adjustable bows to our line – The Zone and Hype® DTX.

“These new bows feature proven technologies from our premier bow line to offer best-in-class performance and shootability,” said Mathews VP of Sales and Marketing, Brad Treu. “Whether you’re an experienced archer or just getting into the sport, Mission Archery has a bow that fits your specific needs.”

Built off of the award-winning Hype® DT, the new Hype DTX features a new perimeter weighted F.I.T (Focused Inertia Technology) Cam System, providing enhanced vibration control and a stable shooting platform. Draw lengths range from 19-30 inches and draw weights go from 15-70 pounds making this bow extremely versatile. Finished off with a Dead End String Stop and Mathews Harmonic Stabilizer, this bow out performs its $399 price tag. Read more

SUPERIOR, WI — Rage, the number-one-selling mechanical broadhead on the market, now offers two complete arrow packages so archers can spend less time building arrows and more time shooting them. The new Rage Simply Lethal Arrow package combines a popular Gold Tip pre-fletched carbon arrows with the archer’s choice of either the Rage SC 2-Blade 100-gr. or the Rage SC 2-Blade Chisel Tip 100-gr. broadheads and a set of field points for practice. Extremely tough and very dependable, these arrows come out of the box pre-cut and fully equipped with nocks, inserts, and 2-inch GT vanes installed. Read more

Barnett has launched an all new line of youth bows for 2017, each designed to get kids excited about archery and keep them hooked on shooting. From the new Quicksilver and Wildhawk for beginners to the more advanced Vertigo and Tomcat 2, every bow in the lineup comes with everything a young shooter needs to start having fun right out of the package.Cool colors and eye-catching graphics make these bows irresistible to pick up, but it’s the ergonomic designs and kid-friendly features that allow youngsters to shoot comfortably and with the kind of accuracy that makes archery fun!

The line starts with the Quicksilver, a traditional style bow for small beginners with an 18″ to 22″ draw length, great for ages 5-8. It has an ambidextrous riser, a soft-touch reinforced grip and an ergonomic handle with a built-in safety ledge to protect young hands. It includes two arrows, an adjustable sight and finger rollers for comfortable, pain-free shooting. Read more

Memphis, Michigan — As the leading manufacturer of archery equipment and design, G5® understands that success afield starts at the practice range. It’s that dedication to perfection that led to the creation of the BMP—Ballistics Matched Point—providing bowhunters with a level of realism in their practice never before available without sacrificing a broadhead at the range and quickly chewing up targets.

The all new BMP is designed to mimic actual broadhead flight for unrivaled realism at the practice range, directly resulting in higher success in the field. The BMP features the exact same weight distribution, size and aerodynamics of the all new Dead Meat broadhead, but it’s safe to use on any target. Read more