— Frank Sargeant
Frankmako1@gmail.com
Johnny Morris is a classic American success story, starting out in his 20’s selling a little tackle out of his father’s liquor store in Springfield. Missouri in 1972.
Johnny Morris has built an empire on fishing, hunting and boating equipment sales, and has been remarkably generous with his wealth in supporting conservation and other worthy causes. (Bass Pro Shops)
Today, the company he built, based mostly on the Bass Pro Shops logo, has a value of about $6.5 billion and employs over 40,000.
It owns not only 152 Bass Pro Shops superstores nationwide and in Canada but also 50 Cabela’s stores as well as White River Marine Group, parent company of Tracker, Ranger, Triton, Mako and other well-known boating brands sold at hundreds of dealerships around the nation.
And Morris has done an amazing amount of good with the money he and his team have earned. Just this month, as reported in yesterday’s TOW, he donated an added $1.5 million generated by the Bass Pro Shops World’s Fishing Fair and Concert in Springfield, Missouri
As with a number of other high-profile outdoors companies these days, the Bass Pro Shops empire has done its best to support the fish, wildlife and the outdoors fans that have made success possible. It all comes back to Johnny Morris, who has made a lifelong commitment to conservation.
The company has an ongoing effort to seek out and support worthwhile causes—see details here: https://about.basspro.com/community/support.
(In full disclosure, I worked for Outdoor World Television, a part of Bass Pro Shops, for eight years in the early 2000’s.)
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