METTAWA, Ill. Brunswick Corporation (NYSE: BC) has announced the formation of the Aluminum Boat Group (ABG), a further step in its systematic plan to fully leverage the scale of its boat business to drive operational excellence, create market-leading products and deliver continued operating margin improvement. ABG will be comprised of seven of Brunswick’s leading boat brands – Lund, Harris, Lowe, Crestliner, Princecraft, Cypress Cay and Thunder Jet. ABG Commercial operations will be based in Brunswick’s Mettawa, Ill. headquarters location.
“2019 is a transformative year for Brunswick, as we continue to sharpen our focus and vision solely on the global marine industry. The formation of the ABG is the latest in a series of important structural measures we have taken to improve the efficiency and performance of our overall boat portfolio, while strengthening each of these leading brands,” Brunswick’s Chief Executive Officer David Foulkes explained.
“The ABG will enhance brand performance through focused commercial teams, led by dedicated brand leaders who will be responsible for market facing activities. They will be supported by a group-wide operating organization with industry-leading functional capabilities leveraging our size and scale, and centers of excellence for pontoon and aluminum boat design and technology” Foulkes continued. “This will result in stronger brands, better customer service, enhanced quality, and improved profitability. Of course, all of these brands will also continue to benefit from Mercury’s market-leading propulsion systems and technologies.” Read more