Weatherby announces two new rifles to their line of flat shooting, hard hitting hunting rifles. Starting at just 5.7lbs the Mark V High Country builds on the popular Backcountry™ 2.0, offering an ultra-light hunting rifle that is easy to carry and deadly accurate. The High Country features Peak 44’s™ newest carbon fiber stock, the Bastion. Weighing just 24 oz, the carbon fiber Bastion stock features a more vertical grip and dual front swivel studs for multiple attachments. It’s 3D HEX® recoil pad greatly reduces felt recoil and paired with an Accubrake™ the High Country can tame even the biggest magnum calibers. Read more

Butler Creek®, maker of smart, field-proven hunting and shooting accessories, is now shipping its new Element Gun Cover for rifles and shotguns. With its durable, water- and abrasion-resistant fabric, this rifle and shotgun case protects your firearm from the harshest conditions in the backcountry or on the range. The Element gun cover is also available in a suppressor ready model featuring a unique “Heat Shield” technology. This optional feature allows the cover’s heat resistant fabric (up to 900 degrees) to securely store firearms before they have fully cooled down. Read more

Patriot Ordnance Factory Inc. (POF-USA), a premier provider and manufacturer of the finest AR-type rifles in the United States commercial market, is thrilled to announce a limited-time promotional opportunity. Starting on October 13 and continuing until November 27, 2023, customers who purchase a new POF-USA firearm can receive an $100 mail in rebate gift card. Read more

For many sportsmen and hunters, there is always the nagging issue of range and what optic best suits their needs. For a decade, LPVOs (Low Power Variable Optics) have sought to bridge the gap between the long-range and zero-magnification shooter. But these have some drawbacks, mainly focal points, that can be difficult for hunters and many sport shooters. While various secondary mounting options for optics have been produced, none have seemed to gain a foothold in the shooting world for many differing reasons; optics compatibility being one of the most prolific. Now, C&H Precision is aiming to make secondary optics more attainable for the average firearm enthusiast.

The new Modular Ring Mount is an optics mount that fits directly to a primary rifle scope and can accommodate various red dot optics. Historically, most secondary optics systems have been designed for a Picatinny rail and are heavily used on the AR platform. Those who have run out of rail space or choose not to utilize a rifle with a rail have been left with little to no options. Read more

To continue its efforts in supporting young marksmen and women across the nation in their future endeavors, the Civilian Marksmanship Program (CMP) is happy to announce it will award up to $335,000 for the 2024-2025 school year.

Through this year’s Scholarship Program, the CMP will be providing $300,000 toward graduating senior athletes, with the Garand Collectors Association providing a $30,000 donation and the Talladega Superspeedway in Alabama contributing an additional $5,000 to be distributed amongst recipients. Read more

Sheridan, WY – In August, Weatherby added the Orion ® SxS to its line of shotguns and today they add a 410 to this classic looking shotgun. It’s been decades since Weatherby has offered a 410 so this new side by side should be a welcomed announcement for uplanders, small game hunters, and small-bore enthusiasts. The new offering is a true 410 receiver and is scaled down from the 20 ga version launched just a few months ago.

It accepts up to 3” shells and the barrel is ready for today’s modern shot selections. Like the 12 and 20 ga options this new shotgun features a straight English stock, splinter forend, 5 extended chokes, and double triggers. It has a swamp rib with a brass bead to ensure a clear sight picture for quick and accurate wing shooting.

Made for conscious hunters, the side by side features extractors to make sure empty shells end up in your pocket and not on the landscape. Starting at just 6.1lbs, this is a shotgun you can carry all day long. Orion SxS MSRP:$1,099 Read more

Weatherby and MeatEater announce a new MeatEater Rifle built on Weatherby’s newest action, the Model 307™. The Model 307 action is a 2-Lug, fully cylindrical action compatible with many aftermarket accessories.

It features a fluted bolt with a tool-less disassembly, TriggerTech trigger, Magpul® bottom metal with detachable magazine, and optics ready Peak 44 pic rail. Like the previous MeatEater Rifle, this new version has a custom hand painted sponge pattern inspired and chosen by the MeatEater team. The vertical grip stock has an adjustable cheekpiece and adjustable length of pull providing a custom fit for the shooter.

Touch points are textured for a non-slip grip and dual front swivel studs allow for multiple accessories to be attached. All metal work is finished with a durable Cerakote® and is made to endure the toughest conditions hunters face year after year. The spiral fluted barrel is threaded and comes with a recoil reducing Accubrake. This new rifle is backed by Weatherby’s Sub-MOA guarantee. Consumers can find the new rifle exclusively at Scheels, Sportsman’s Warehouse, and Weatherby.com Read more