Accokeek, MD – Everyone loves a “truck gun”—a high-mobility, quick-to-action firearm that goes where you go and is ready for deployment anywhere, any time. In the spirit of the fast and easy-to-carry scout-style rifle, Franchi introduces a platform for the modern consumer with the Momentum All-Terrain Elite bolt-action as the newest member of the brand’s vaunted Momentum Elite series.

The Momentum All-Terrain Elite builds on the standard Momentum Elite rifle design with its detachable box magazine, one-piece Picatinny rail top, threaded barrel with muzzle brake, adjustable trigger, and one-piece, spiral fluted bolt with three locking lugs. The proven accuracy performance (1 MOA guarantee with premium ammo) and intelligent, ergonomic stock design of the Momentum Elite series rifles lead the class of superior hunting rifles for those who go hard and demand high performance from their equipment.

Now, for 2023, Franchi addresses the needs of those looking for the same exacting standards and accuracy of the Momentum Elite but with a more everyday carry attitude.

The new Momentum All-Terrain Elite is equipped with a shorter 18-inch barrel compared to the 22- and 24-inch barrels on the standard Momentum Elite. This shorter barrel pairs with an extended Picatinny rail with a forward end that free-floats over the barrel. With this rail configuration, multiple optics options are presented—including LPVOs (Low Power Variable Optics), long eye relief scout-style optics, and modern magnifier-optic combinations. Also, in keeping with the modern scout rifle concept, the Momentum All-Terrain Elite comes with a rugged flip-up aperture rear sight—adjustable for windage—and an elevation adjustable blade front sight system favored by practiced marksmen. Read more

The BLADE 9×19 tactical pistol will make its debut at the upcoming SHOT Show 2023 in Foxtrot’s booth #43153. The Blade is a fully machined aircraft grade aluminum construction semi-automatic pistol with the highest of R&D, patented light recoil system, and strong enough for special forces or combat duty use. The Blade has a unique two-point magazine release system – a standard right-side mounted button and an under-trigger-guard release. Blade is compatible with all Glock style magazines. Multiple picatinny rails make for easy mounting of tactical accessories. Foxtrot is the exclusive importer and distributor of the Blade pistol and will handle all sales and service from their US location. Website: www.foxtrotlima.net or – Foxtrot LLC 315-689-0000 for more information.

Accokeek, MD – Uberti, the world’s leading manufacturer of classical, single-action revolvers, western heritage black powder revolvers, and cartridge rifles, expands its lineup of the famed Model 1866 lever action with the introduction of the 1866 Yellowboy Deluxe.

The 1866 Yellowboy Deluxe is based on the Uberti 1866 Yellowboy short rifle, boasting a 20-inch octagonal barrel and luxurious A-grade walnut stock and forend. Chambered for .45 Colt, the 10+1 capacity 1866 Yellowboy Deluxe includes a case-hardened lever that seamlessly blends the brass frame with rich walnut furniture.

While a finely crafted example of the iconic Model 1866, the Yellowboy Deluxe carries its distinction to the next level courtesy of its exquisite engraving work. The expansive brass presented the ideal canvas for famed Italian engraver Atélier Giovanelli to introduce classically inspired acanthus-leaf motifs across the polished receiver. Worked into the design is a bugling elk captured in a medallion-shaped frame. On the opposite side of the receiver is an escutcheon that can be left blank or be engraved with the owner’s initials for a truly custom touch. Since the Model 1866 features a “closed top” design, except for the ejection port, a floral engraving is included across the top and bottom of the receiver. Read more

Colona, IL – Rock River Arms, one of the industry’s most respected names in Modern Sporting Rifles and pistols, is excited to announce the release of a new line of premium AR-15 platform rifles called the Ascendant. The Ascendant series rifles build on RRA’s premium LAR-15 components and select components from top-end manufacturers to deliver superior out-of-the-box performance.

In short, the Rock River Arms Ascendant series represents the best-in-caliber AR-platform rifles for shooters who demand premium performance without the hassle of figuring out how to get there.

All firearms in the Ascendant series are crafted using the best components manufactured to the highest quality standards. These components merge in a unifying, mission-specific platform to deliver the highest accuracy potential and reliability possible in a production-built rifle. Read more

Accokeek, MD – Nothing epitomizes the upland hunting experience like a classically styled over/under shotgun, and none represent the melding of traditional O/U styling with advanced engineering like the famed 828U series from Benelli. For 2023, Benelli moves the 828U series to the next technological level with the introduction of the new 828U Steel model in 12- and 20-gauge.

The 828U series made its mark on the shotgun scene due largely to its innovative and patented steel lock plate. The steel lock plate locks to the back of the barrel to contain shotshell pressure and prevent its transfer to the receiver, eliminating the wear and tear on the receiver and hinge that traditional O/U platforms typically suffer. This has helped make the 828U series the preferred choice of O/U fans. Read more

Knoxville, TN –

Building on the proven PX-9 series of pistols, the PX-9 Carry is now available in a convenient compact carry size. The smaller envelope still carries the same features as the full-size guns, such as: Read more

Rogers, AR- GAMO’s industry changing SWARM 10X Technology, now in its third generation, is featured in the new-for-2023 Swarm Magnum Pro Gen3i. GAMO Swarm 10X Technology brought multi-shot capabilities to the formerly single-shot-only breakbarrel industry.

The Swarm Magnum Pro Gen3i is available in .177 and .22 calibers and features the same super-fast velocities as the existing Swarm Magnum, but comes with a new, more comfortable stock design. The new Magnum Pro’s stock removes the thumbhole feature and lowers the cheekpiece. It comes with a 3-9 X 40 GAMO scope. MSRP $299

Action: GEN3i 10X Dampener: Whisper Fusion

Power: IGT Gas Piston Trigger: CAT (Custom Action Trigger) 2 Stage

Rail: RRR (Recoil Reducing Rail Stock: Automotive Grade Synthetic

Checkering: Non-Slip Texture Warranty: 5 Year

GAMO Adult Precision Airguns, 1700 N. 2nd Street, Rogers, AR, 72756

Delray Beach, Fla. – – Team Canik is coming into 2023 with the goal of giving the consumer exactly what they have asked for! The next step in meeting this challenge has now been checked with the introduction of the Canik Mete MC9. The new micro compact pistol has been in the works by Canik for three years, going through multiple internal and aesthetic changes in order to find the optimal performance level demanded by the end user. “Being first to market was never the goal for us” said Canik USA National Marketing Director Adam Ruonala. “The MC9 is the perfect example of Canik’s commitment to take our time and do things the right way. We thought this out, we considered every option, we listened to what was really asked for, and we created a platform that meets all of the needs of a relatively new space in the handgun market. The Canik Mete MC9 truly was Prepared Superior.”

The Canik Mete MC9 is chambered in 9×19 mm with a capacity of 12+1 and 15+1 (both magazine options included in the standard packaging). The MC9 supports an overall length of 6.1 inches, a width of just 1.12 inches, a height of 4.52 inches (with magazine), a barrel length of 3.18 inches, and an unloaded weight of a mere 21.2 ounces. The Mete MC9 comes optics ready with 100% co-witness capability. Each Mete MC9 comes in a hard case and includes the two magazines, an inside the waistband holster, 3 sized backstraps, tool kit and punch, speed loader, pinky rest, and cleaning kit. The Mete MC9 will be initially offered in black, flat dark earth (FDE), and two tone black/fde. All three models will have an aggressively priced MSRP of $439.99. Read more

Irving, TX – For over 20 years, Walker’s has been the pioneer and leader in hearing protection and enhancement technology. Now, the company takes another leap forward for hunters, shooters, and active lifestyle enthusiasts with the release of the new Disrupter electronic earbuds.

The Disrupter is designed to protect your hearing by cancelling dangerous-level noises, such as shots at the gun range or while target shooting. At the same time, the earbuds can be used to enhance desired environmental sounds or deliver superior audio originating from a cell phone, tablet, or other device through Bluetooth connectivity. This makes the Disrupter a completely comprehensive noise protection and a best-in-class sound enhancement solution for anyone with an active lifestyle — on the range, in the gym, or deep in the wilderness. Read more

Introducing the GForce Arms Gatlander, this is the hard hitting defender that is ready for anything and everything. We are excited to add this to the GForce lineup as our first inertia driven shotgun. The inertia system offers an incredibly soft recoiling and smooth cycling firearm.

With a lightning fast inertia driven action, the Gatlander ensures you will be able to throw lead down range quickly, accurately, and effectively.

The Gatlander is a 12-gauge semi-auto shotgun sporting an 18-inch barrel. It is chambered for 2 3/4- and 3-inch shotshells with a 5+1 capacity. Offered in three different models; the standard model boasts turkish walnut furniture, robust ribbed handguard, picatinny top rail, a stout raised front sight and ghost ring rear sight. Read more