Time is running out to score the biggest savings of the season from Taurus®, Heritage® Manufacturing, and Rossi®. With less than 10 days remaining, customers can still take advantage of an exciting lineup of Q4 rebates—including cash-back offers, ammunition bonuses, and major savings across pistols, revolvers, lever-action rifles, and popular rimfire platforms.

From everyday carry pistols to cowboy-inspired classics, there’s truly something for every type of shooter—but all offers officially end on December 21, 2025. Once the year closes out, so do the savings.

MAJOR REBATES AVAILABLE NOW — LIMITED TIME ONLY

Taurus G-Series $30 Savings Event — Feel the Upgrade

Buy any qualifying Taurus® G-Series 9mm pistol and receive a $30 rebate. The G-Series lineup is engineered for performance, comfort, and everyday reliability, offering modern ergonomics and trusted durability. Read more

The Armageddon Gear Channel Lock was built for hunters who know that the wild rarely hands you a perfect rest. Whether you’re wedged against a weathered fence post, braced on a crooked tree limb, or settling in on a rickety stand rail, the Channel Lock gives you a rock-solid, repeatable shooting position when the animal of a lifetime finally steps out. It locks onto natural and man-made supports without chewing them up, sheds the elements, and gives you instant control even when your heart rate spikes and your window to shoot is shrinking by the second. It’s the kind of tool that turns unpredictable field conditions into steady confidence so when the shot matters, you’re already settled and ready.

Built from the same crew that brought the world the Game Changer, the shooting bag that kicked off an entire movement in precision rifle and long-range shooting. The Channel Lock carries that same DNA of simple ideas executed with obsessive purpose. It’s the natural next step for shooters who demand gear that solves real problems, runs hard, and doesn’t flinch in the field or on the clock. Whether you’re locking into a barricade, managing recoil in a sketchy position, or chasing first-round impacts in the wind, the Channel Lock delivers the kind of stability and confidence that makes hits look easy. When it comes from Armageddon Gear, you already know it’s built right and built to last. Read more

Chiappa Firearms will open 2026 with the introduction of a new L-Frame Rhino chambered in .44 Remington Magnum, a platform expansion that brings the Rhino’s well-known low-bore recoil characteristics into a larger, purpose-built magnum revolver.

The .44 Magnum 60DS lineup will be available in three finishes: Black, White Nickel, and Gold PVD. This expansion of the Rhino line delivers the full mechanical advantages of the updated L-Frame architecture while remaining accessible to a broad range of shooters and collectors.

Built around the Rhino’s trademark bottom-chamber firing geometry, the new .44 Magnum 60DS reduces muzzle rise and straightens recoil impulse, a decisive advantage when moving a high-pressure cartridge through a revolver platform. The enlarged L-Frame introduces updated ergonomics, including twin finger stops and a revised grip interface for improved leverage and repeatable hand placement. Despite the larger chambering, the frame maintains Chiappa’s characteristic balance between strength and weight using a 7075-T6 aluminum frame paired with a steel barrel and breech shield.

All three standard finishes share the same mechanical core and configuration. Each model uses a 6-inch barrel, fiber-optic sights (fixed front, fully adjustable rear), a double/single-action system, and a six-round cylinder. A comprehensive safety suite, comprising a cylinder block, rotation lock, and hammer block, is carried over from prior Rhino generations. Although each finish provides a distinct visual identity, the underlying platform remains a purpose-driven .44 Magnum revolver designed for stability, controllability, and repeatable performance.

The Rhino 60DS L-Frame weighs 2.92 lbs, measures 11 inches in overall length, and ships with Hogue rubber grips for improved recoil management. Each revolver is packaged in Chiappa’s hard case and includes the standard owner’s kit and Rhino sticker. Read more

Zanders, a premier national distributor based in Sparta, Illinois, is proud to announce a new exclusive Ruger RXM™ pistol with a custom White Camo Slide. As a long time trusted distribution partner, Ruger’s selected Zanders to be sole source for this new color scheme RXM pistol—a feature-rich, optics-ready handgun engineered for reliability, performance, and everyday carry.

“We’re thrilled to partner with Ruger on this exclusive camo offering,” said Danny Siegler, President & COO of Zanders. “The RXM represents the innovation and quality that Ruger is known for, and we’re proud to bring this exceptional pistol to our dealers nationwide. This partnership further strengthens our commitment to offering retailers unique, high-demand products they won’t find anywhere else.”

The Ruger RXM features:

• • The RXM features a removable stainless steel Fire Control Insert (FCI) set inside an interchangeable Magpul® Frame
  • Enhanced Handgun Grip (EHG™) provides the shooter with premium features including Mapul’s 3/4 -scale TSP texture for a secure grip without discomfort or damage
  • Direct mount optic cut slide (RMR, DPP, RMSc) with co-witness height steel sights, front tritium night sight, black nitride finish, and front cocking serrations
  • Configured in a custom White Camo Slide color pattern and configuration options exclusive to Zanders

Read more

SK Guns®, the Nation’s only series-driven, limited-edition manufacturer of custom firearms, is proud to announce its 2025 Gun of the Year. This production will be limited to only one of 300 Colt 1911s chambered in .38 Super, and honors a legendary figure from the Mexican state of Sinaloa.

The pistol pays homage to Jesús Malverde, the legendary figure believed to have lived in the late 19th and early 20th centuries. According to tradition, Malverde was a laborer who turned to banditry, stealing from the wealthy and redistributing goods and money to impoverished communities

“Every element of this firearm was purposefully designed to reflect the rich folklore, symbolism and cultural pride surrounding Jesús Malverde,” said Simon Khiabani, owner and founder of SK Guns. “Our team poured their passion into crafting a piece that stands as both art and tribute. This is one we’re proud to present as our 2025 Gun of the Year.”

The left side of the slide showcases a .999 silver-plated skull and butterflies symbolizing love for the deceased, accompanied by candles representing prayer and various Mexican flowers. These elements, bordered in 24k gold, signify hope, national pride, dignity and resilience. A subtle deep-engraved scroll completes the design. Read more

Following strong industry response to V.ONE’s Smart Trigger Gun Lock introduced at last year’s SHOT Show, the company returns in 2026 with an enhanced, next-generation version featuring upgraded biometric performance, reinforced structural components, and broader compatibility to support modern gun owners.

As firearm safety awareness grows nationwide, more households are seeking secure, fast-access storage solutions. This demand has driven V.ONE to develop an upgraded model that improves fingerprint accuracy, reduces unlock latency, and enhances durability under real-world use conditions.

“The Smart Trigger Gun Lock upgrade was created to meet the needs of modern gun owners,” said Jacky Lu, CEO of V.ONE Technology Ltd. “We focused on faster biometric recognition, stronger structural integrity, and a better user experience to offer families even more confidence in safe firearm access control.”

The enhanced version includes an improved biometric sensor with higher recognition capacity, optimized electronics for faster response, and a reinforced locking mechanism engineered to withstand demanding environmental and durability requirements. Read more

Precision Meets Italian Craftsmanship

WOOX, manufacturers of Italian-American made gunstocks, axes and knives, crafted with the finest materials and the latest technology, is proud to announce the introduction of WOOX 1913 Compatible Stocks; engineered for firearms that feature a rear 1913 receiver interface, such as MP5-style platforms and other modern tactical firearms.

“Firearms with 1913 attachments deserve furniture that matches their precision and performance,” said Ben Fleming, CEO of WOOX USA. “This new line of stocks represents the blend of innovation and heritage into functional art for the modern-day user.”

With its blend of Italian craftsmanship and American engineering, this new line of 1913 compatible stocks offers shooters a premium upgrade built around precision, modularity, and design excellence. The result is furniture that blends artisanal beauty with modern functionality that looks and feels as good as it performs. Enthusiasts of all kinds can choose between two distinct materials, each representing a different flair for performance.

The WOODY option is a tribute to tradition. Crafted from premium American walnut, the WOODY delivers a natural warmth and comfort with timeless aesthetics. Read more

Searching for a Made in USA gift for family, friends or maybe yourself? Steelhead Outdoors, a leader in innovative American-made gun storage solutions, has items for firearm owners starting at $35.

For under $100, Steelhead Outdoors offers the Bow Keeper ($35) and Case Keepers ($49) to offer additional storage on the exterior of a gun safe or refrigerator. These magnetic accessories can help store a bow or soft gun cases, caps, etc.

Another great holiday gift idea is the $99 Steelhead Drifter 1 pistol lock box. It’s a secure storage solution measuring 6.5 inches wide, 10 inches long, and 3 inches high, weighing just 5 pounds. Designed for security and mobility, the American-made, TSA-Compliant Drifter 1 lock box features keyed-entry. Travelers appreciate the minimal weight making it easy to transport from home nightstand to a vehicle or hotel room. Read more

Henry Repeating Arms, one of the country’s leading firearms manufacturers and the world leader in the lever-action category, has launched a new product from its performance-oriented Special Products Division called the SPD PREDATOR – the most accurate lever-action rifle ever built and the only one backed by a three-shot sub-MOA guarantee from the factory.

Built on the same advanced architecture as the Lever Action Supreme Rifle, recently named 2025 Rifle of the Year by Guns & Ammo, the SPD PREDATOR adapts that award-winning platform for smaller, more agile targets, longer distances, and rapidly changing shot opportunities. The result is a lightweight yet stable suppressor-ready rifle optimized to deliver the precision needed for successful predator and varmint hunting.

In testing, the Special Products Division team made repeated one-mile shots, an unheard-of feat for any lever-action. At the core of its performance is a match-grade 416R stainless steel barrel tension-wrapped in carbon fiber for improved rigidity, faster cooling, and reduced weight. The barrel is threaded 1/2×28 to accept a suppressor, giving hunters major advantages when pursuing predators, including reduced recoil, a quieter sound signature for improved communication in calling setups, and help preventing spooking multiple animals during a stand. Read more