San Antonio, Texas – The Blaser R8 Professional 2.0 is the modern evolution of this iconic straight-pull rifle, with enhanced features to improve your hunting experience.

Featuring a new, ergonomically optimized vertical pistol grip for increased comfort and improved control when firing, the R8 Professional 2.0’s ambidextrous palm swell fits both right- and left-handed shooters. Other enhancements include new molded elastomer grip inserts, manufactured using 2K technology, which have a better surface texture for improved grip in the worst weather conditions. The Diamond Like Carbon A+ (DLC A+) coating of the barrel surface provides the ultimate protection against corrosion and scratches. A height-adjustable comb is now standard and helps you achieve precise alignment in the shooting position at the push of a button, and the receiver is permanently embedded into the synthetic stock for extra protection, enhanced rigidity, and precision. The fore-end also allows mounting a Harris bipod and/or Picatinny rail.

Long known for its speed, accuracy, and durability in the most brutal hunting conditions, this newest R8 is available as a Blaser kit with custom TSA approved hardcase featuring pre-cut interior foam for extra protection on your global adventures. In addition to slots for the rifle, there is space for two rifle scopes, a scope mount, and extra barrel for easy storage. The R8 2.0 takes this newest generation R8 to a higher level.

“The R8 Professional 2.0 kit is an upgraded system for Blaser owners in the United States and, for added convenience, all existing R8 parts fit this newly designed stock and receiver,” said Jason Evans, CEO, Blaser Group. “The hard case is also an attractive element of the new system for our customers who travel the globe to hunt and also those who hunt closer to home and value an improved storage option.”

Available in Black Brown and Dark Olive, three stock length options are available – 14.56 inch is standard, but customers can easily exchange for 13.97-inch or 15.35-inch length.

Five different packages are offered through Blaser Premium Dealers from Rifle Only to a Rifle and Optics Package with QDC.

MSRP: Starting at $5,500 Read more

Crafted with the finest materials and precision engineering, this limited-release J-Frame is designed with iconic features, enhanced to meet the demands of today’s shooters. The Model 36 Field Ethos revolver is chambered in .38 Special +P and has a 5-shot capacity. Its no-lock frame and 1.88-inch barrel feature a blued carbon-steel finish that perfectly complements the installed Tyler Gunworks premium walnut boot grips. Out of the box, this model ships with a fixed gold bead front sight and integral notch-in-frame rear sight, ensuring a classically reliable sight picture. As a product of Smith & Wesson’s Performance Center, this Model 36 receives an action job before leaving the factory, resulting in a smooth, consistent trigger pull. This revolver is double-action only, features a bobbed hammer for ease of concealment, and displays a specially engraved Field Ethos trademark on its side plate.

Experience the perfect balance of timeless craftsmanship and cutting-edge technology with the new Performance Center Field Ethos Model 36. For more information, visit www.smith-wesson.com. Read more

TrueTimber, the world’s best-selling camo brand, is excited to announce its collaboration with Stoeger and Bone Collector’s Michael Waddell on the Stoeger P3000 Bone Collector Nevado Edition. This collaborative shotgun features TrueTimber’s Nevado camo, an all-new pattern coming to TrueTimber’s Tekari apparel line sold at Walmart. The Stoeger P3000 Bone Collector Nevado Edition will be available for purchase with limited availability in-store at Walmart. Read more

Lipsey’s, a nationally renowned firearms distributor, releases the Lipsey’s Exclusive Smith & Wesson Model 36 Field Ethos “Tropical” Edition, a bespoke revolver developed in partnership with Smith & Wesson® and Field Ethos — the celebrated lifestyle brand dedicated to the spirit of the outdoors.

Field Ethos has cultivated a passionate following by celebrating rugged exploration, gear excellence, and the unapologetic pursuit of adventure. From global travel narratives to gear evaluations and print journal features, the brand’s storytelling transcends typical outdoor media by integrating community voices and real-world experiences into every platform.

This exclusive edition revolver blends classic concealability with refined, performance-driven features. Built on the Smith & Wesson Model 36 J-Frame platform, the all-steel revolver features a polished blued finish and weighs a trim 19.5 ounces. A Performance Center–tuned action delivers a smooth double-action trigger pull, while the bobbed hammer ensures snag-free carry. The revolver is equipped with a gold bead front sight paired with a precision U-notch cut directly into the top strap for a clean, fast sight picture. Premium Tyler Gun Works walnut boot grips and the Field Ethos logo engraved on the sideplate complete the package. Read more

AirForce Airguns announces the newest addition to its big-bore lineup: the Tex-Rex® .308. Designed to bridge the gap between compact brush guns and full-size big bores, the Tex-Rex .308 delivers powerful, efficient performance with flatter trajectories and excellent downrange accuracy in a versatile hunting platform.

Built on AirForce’s proven Texan-derived architecture, the Tex-Rex .308 features the adjustable Bias Port Orifice System, allowing shooters to fine-tune airflow for the ideal balance of power and shot count. The rifle also introduces a new manual safety.

For added mounting flexibility, the Tex-Rex .308 is equipped with a Picatinny scope rail for precision optics, along with 11mm dovetail accessory rails on the upper and lower portions of the frame. These rails provide secure mounting options for bipods, lasers, and other add-ons—adapting the rifle to a wide range of hunting and shooting applications. Read more

Savage Arms® is now expanding the iconic Model 110 lineup, introducing six new cartridges. The reimagined Model 110 delivers even more versatility through its new chamber options.

“In the new era of the Model 110, we are focused on providing the widest offerings for everyone,” said Beth Shimanski, Vice President of Marketing at Savage Arms. “It does not matter if you are a hunter, precision shooter or tactical warrior, there is a 110 perfectly built for your needs, and these six new cartridges guarantee it.”

The new calibers available are:
22 Creedmoor
22 ARC
25 Creedmoor
300 HAM’R
338 ARC
6.8 Western Read more

WOOX, manufacturers of Italian-American made gunstocks, axes and knives, crafted with the finest materials and the latest technology, is proud to announce the introduction of the new “High Grade” line of stocks. The WOOX “High Grade” Line transforms functional components into enduring pieces of craftsmanship that are truly a work of art; designed for those who want their rifle to stand apart, reflecting both performance and personal taste.

“The WOOX “High Grade” Line is dedicated to those who seek the highest expression of natural materials and traditional craftsmanship,” said Ben Fleming, CEO of WOOX USA. “Crafted from “High Grade” American Walnut, each piece is hand-selected for its exceptional look, grain depth, and contrast, we look for wood that stands apart from the rest.” Read more

Real Avid, the leader in DIY for Guns®, has developed a wide range of tools and innovative solutions in recent years to help gun enthusiasts build, modify, and maintain their firearms for peak performance. Now, Real Avid draws on its broad portfolio of solution-driven tools to assemble specialized tool and supplies collections intended for specific firearm tasks.

Two of the latest Master Collections by Real Avid include the Master Firearm Maintenance and Optics Mounting Collection and the Master Firearm Cleaning and Optics Mounting Collection. These Master Collections provide everything needed for pro-level handgun, rifle, and shotgun optic mounting as well as essentials tools and supplies for cleaning and maintaining firearms.

The Master Firearm Maintenance and Optics Mounting Collection is the most comprehensive of the two bundles. In this collection are foundational tools such as the Master Gun Vise, Smart-Assist System, Master Bench Block Pro-Kit, Accu-Punch Master Set, Master Gun Workstation, Level-Right Pro and Viz-Max Bore Sighter, essential chemicals, Smart-Torq & Driver Master Set, Bore-Max Master Cleaning Kit and Mobile Workstation, and more.

For the more cost-conscious DIY enthusiast, Real Avid offers Read more

The M3500 stands as the powerhouse of Stoeger’s semi-auto shotgun lineup and a proven favorite among waterfowl hunters who demand rugged reliability in unforgiving conditions. For 2026, Stoeger expands the M3500 Waterfowl Special series with a new model finished in Mossy Oak® Original Bottomland™ camo.

Paired with a Patriot Brown Cerakote receiver and barrel, the M3500 Waterfowl Special in Mossy Oak® Original Bottomland™ is purpose-built to blend seamlessly into flooded timber while standing up to harsh, wet environments. A color-matched paracord sling is included, delivering a practical, hands-free carry option in the field.

At the heart of the M3500 Waterfowl Special is the proven Inertia Driven® system, engineered to reliably cycle 2 3/4- to 3.5-inch loads. Chambered in 3.5-inch 12-gauge, the shotgun features a 4+1 capacity and a 28-inch barrel topped with a red-bar fiber-optic front sight. Extended IC, M, XFT, Close-Range, and Mid-Range chokes are included to cover a wide range of waterfowl hunting scenarios. Read more