RETAY, known for bringing premium firearm engineering to the modern hunter, is set to unveil its latest innovation, the Gamelander single-shot shotgun.

The Gamelander is designed for hunters who value the “one shot, one kill” philosophy without compromising on modern ergonomics or ballistic performance. Available in 20-gauge and .410 bore, the Gamelander is purpose-built for the turkey woods offering a lightweight, feature loaded shotgun, making it a longbeards worst nightmare! Weighing in at just 5lbs.8oz, it is the ideal “run-and-gun” platform and handles and maneuvers with ease. The Gamelander comes in Matte Black, Mossy Oak® Bottomland, and Mossy Oak® Original Bottomland finish options, and it includes a specialized “Waddle Drop” extra-full extended turkey choke, and a brass front bead. Read more

Beretta introduces the M9A4 Overlanding Series, a bold new expression of the iconic M9A4 platform built for those who find their path beyond the pavement. Engineered for reliability and styled for the journey, the Overlanding Series debuts in three rugged new finishes of Lunar, Clay, and Nomad Bronze which were inspired by the landscapes explored by adventurers around the world.

The M9A4 Overlanding Series takes Beretta’s proven combat-ready performance off the beaten path with a unique combination of trail-ready style and trusted durability. Whether trekking through desert trails, navigating mountain passes, or setting up camp in remote terrain, these pistols deliver the precision and confidence expected from Beretta now with an overland-inspired edge.

Every pistol in the series features an RDO-compatible slide, ½-28 threaded barrel, tritium night sights, Type G decocker, beveled magwell, oversized magazine release, and a 3-slot Picatinny rail on a Vertec frame. Each model ships with two magazines, discreet packaging, a wraparound grip, and an included camping kit equipped with a flashlight, compass, and 10mm socket gear designed for those who venture farther. Read more

Mossberg International is pleased to announce the introduction of the Maverick® SA Semi-Auto line of shotguns, a versatile, value-focused semi-automatic platform built to deliver reliable performance season after season. The Maverick SA continues Mossberg International’s tradition of offering quality, dependable shotguns at an accessible price point.

The new 12-gauge Maverick SA Semi-Auto shotguns are engineered as true multi-season workhorses, chambered for both 2.75-inch and 3-inch shotshells and featuring a 6-shot capacity. Available with either classic walnut stocks or durable synthetic furniture, the Maverick SA line offers configurations suited for a variety of shooting environments and personal preferences.

A key feature of the Maverick SA platform is its adjustable length-of-pull stock system, which utilizes removable spacers to allow incremental adjustment from 12.5 inches to 14.25 inches. This adaptable design provides improved fit and comfort for a wide range of shooters, enhancing control and consistency in the field. Read more

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the new S&W® Spec Series R 686 Plus and Spec Series VI M&P® 9 M2.0® Metal Compact.

Spec Series – Model 686 Plus

Introducing the first-ever revolver from the Spec Series line: The Specs Series R. This model perfectly blends classic aesthetics with modern enhancements. Built on the robust Model 686 L-Frame, this 7-shot revolver is chambered in .357 Magnum/.38 Special +P and weighs 42.4 ounces. Its 4.13-inch stainless-steel barrel features a Power-Port™ at the end, reducing felt recoil for quicker target acquisition. Out of the box, it comes equipped with an extended Performance Center® cylinder release, an Aimpoint® ACRO® P-2 Red Dot Reflex Sight mounted on a custom base for an exceptional sight picture, and both a red ramp front sight and adjustable rear sight. The Spec Series R frame features a durable Tungsten-color Cerakote® finish that finely contrasts with its black PVD fluted cylinder and traditional checkered wood grips. Additional items included with the purchase are a Savior Equipment® pistol bag, a Spec Series R knife, a challenge coin, patch, and 10 compatible moon clips.

Spec Series VI – M&P9 M2.0 Metal Compact Read more

Springfield Armory® is proud to announce the release of the SA-35™ 9mm Polished Blued pistol, offering fans who appreciate the charm of the “wood and steel” era of arms making an eye-catching polished variant of this popular pistol.

Based on one of the most prolific and popular pistols in small arms history, the Springfield Armory SA-35 gives today’s shooters a modern take on a revered classic. Featuring subtle but significant upgrades to John Moses Browning’s original P-35 design, the 9mm SA-35 is made right here in the U.S.A.

While the original SA-35 features an attractive matte-blue finish, this new polished blued model employs a specialized polishing process prior to it receiving its hot salt bluing treatment. The result is a pistol featuring a finish that harkens back to the early eras of this classic design. Read more

Lipsey’s, a nationally renowned firearms distributor, celebrates the return of the legendary Smith & Wesson Night Guard, now reintroduced as a Lipsey’s Exclusive with modern enhancements designed for today’s shooters.

Originally produced in 2010, the Night Guard has been thoughtfully updated while staying true to its rugged, hard-use heritage. The new Night Guard lineup debuts with two L-Frame editions: the 5-shot Model 396 chambered in .44 Special, and the Model 386 chambered in .357 Magnum with a 7-shot capacity. Both models deliver significant power in a lightweight package, featuring a scandium frame paired with a stainless steel cylinder.

Lipsey’s collaborated closely with Smith & Wesson to enhance the original design. Key updates include a 3-inch barrel, no internal key lock, a ball detent lock-up for increased strength and durability, and a thicker forcing cone. The revolvers are equipped with a fully adjustable rear sight with a .150″-wide notch and an XS .130″-width square-top front night sight, enabling fast target acquisition at close range while maintaining accuracy at distance. Hogue Bantam rubber grips complete the package, providing excellent recoil control and concealment. Read more

15 new models built on the next-generation Inertia Driven® platform with refined ergonomics and field-focused upgrades.

After debuting the next generation Affinity 3 and Affinity 3.5 in 2025 – the platform’s first major evolution in more than a decade – Franchi builds on that momentum for 2026 with the introduction of 15 new models across both lineups, offering hunters expanded options to make the Affinity their own.

Within the Franchi family, the Affinity is a true do-it-all Inertia Driven® semi-auto—trusted for its proven reliability, clean operation, and the kind of field performance that holds up across seasons. Paired with Franchi’s signature craftsmanship and Italian design influence, the updated Affinity lineup brings together tradition, function, and modern refinement in one familiar platform.

The latest Affinity shotguns feature an all-new stock design that highlights Franchi’s Italian artistry while delivering meaningful ergonomic improvements. A slimmer forend with enhanced checkering provides a more secure grip and faster, more responsive swings, while grip checkering is positioned higher and farther back to improve control in real-world shooting conditions. Read more

Dayton, OH – MTM Case-Gard® makes range trips effortless with the new Pistol Range Kit (PRK), a purpose-built, all-in-one solution that keeps your range essentials organized, protected, and ready to go.

Packed inside a clear red, water-resistant dry box, the PRK includes a foam-padded handgun tray, five-magazine storage case, ear and eye protection, safety flags, and paper targets—everything you need for a safe and productive day at the range. Compact, secure, and portable, it’s perfect for both new and experienced shooters.

Key Features: Read more

Stoeger builds guns for people who put in real hours and expect their gear to do the same. That mindset drove the launch of the STR-9 Thinline last year—and it’s exactly why Stoeger is stepping it up with the new STR-9 Thinline+.

Like every pistol in the STR family, the Thinline is built on Stoeger’s proven striker-fired, semi-auto platform. What makes it different is how it carries. The slim, one-inch-wide slide rides close to the body to stay out of the way, while the standard-size grip gives shooters a solid, confident hold—no compromises when it counts.

The STR-9 Thinline+ refines that formula even further. Its ported barrel and lower overall profile reduces printing and lowers the bore axis for improved recoil control. A larger magwell makes reloads quicker and more forgiving, and the Tungsten Cerakote slide finish adds both durability and corrosion resistance for everyday carry in real conditions. Read more

New A.I. models, cold-weather controls, and updated camo for unforgiving seasons.

Accokeek, MD — Benelli’s Advanced Impact (A.I.) evolution continues to gather momentum in 2026 as the Super Black Eagle 3 A.I. lineup expands with new 28-gauge models, new camouflage offerings, and purposeful operational enhancements. Built for demanding environments and uncompromising performance, the latest SBE 3 A.I. updates reinforce Benelli’s leadership in modern waterfowling shotguns.

Benelli’s Advanced Impact barrel technology has established a new benchmark in shotgun performance, maintaining higher pellet density while delivering increased velocity and penetration compared to conventional barrel designs. From open water to tight timber, and from first light to final shot, A.I. technology delivers decisive results—on both clays and birds alike.

For 2026, Benelli introduces its first-ever 28-gauge Super Black Eagle 3 models, all of which are equipped with Advanced Impact (A.I.) barrels and chambered for 2 3/4- and 3-inch shotshells. Read more