Viridian Weapon Technologies Announces Integration of RFX11 Green Dot Optics in New Springfield Armory Gear Pac Program

MINNEAPOLIS, MN— Viridian Weapon Technologies is proud to announce its role in the newly launched Gear Pac™ program from Springfield Armory®, which bundles premium accessories—including the Viridian RFX11 green dot reflex sight—into some of Springfield’s most popular handgun platforms. The partnership reinforces Viridian’s position as the leader in purpose-built green dot optics and provides shooters with instant, uncompromising value right out of the box.

The Springfield Gear Pac package includes a factory-mounted Viridian RFX11 green dot optic, a premium pistol bag, and four total magazines—delivering up to $375 in added retail value with no redemption, forms, or waiting periods. Offered across select Springfield Armory pistols—including the Hellcat®, Echelon®, and 1911/1911 DS series—the Gear Pac initiative ensures every customer receives a ready-to-shoot, optics-equipped firearm from the moment they open the box.

RFX11: Viridian’s Purpose-Built Green Dot, Factory-Mounted

Each Gear Pac handgun comes equipped with a factory-installed Viridian RFX11—our compact, lightweight, and durable green dot optic engineered for rapid target acquisition and confident performance. Read more

Heritage and Rossi Announce the $50 Legendary Lever-Action Rebate

HERITAGE® AND ROSSI® ANNOUNCE THE $50 LEGENDARY LEVER-ACTION REBATE — MAKE YOUR NEXT RIFLE PURCHASE LEGENDARY FOR A WHOLE LOT LESS!

Bainbridge, GA —— Just in time for the holidays, Heritage® and Rossi® are making it the perfect season to saddle up and save. With the new Heritage x Rossi $50 Legendary Lever-Action Rebate, customers can get $50 back on the purchase of any qualifying centerfire lever-action rifle now through December 21, 2025.

Make your next lever-action rifle purchase legendary — for a whole lot less.

From the class Heritage H92’s that won the West, to the moder Rossi R95’s, these rifles deliver timeless performance, classic design, and true craftsmanship. Whether you’re shopping for a new hunting companion, a range favorite, or the perfect gift, there’s never been a better reason to buy a new rifle!

Eligible Models Include: Read more

Auto-Ordnance and Altered Arsenal’s 80th Anniversary Iwo Jima M1 Carbine

In commemoration of the 80th Anniversary of the Battle of Iwo Jima, Auto-Ordnance, in partnership with the artists at Altered Arsenal, has announced the release of a special edition M1 Carbine. This meticulously crafted rifle pays tribute to the unwavering bravery and sacrifice of the American servicemen who fought on the black sands of the island.

The rifle’s most prominent feature is its beautifully detailed wood stock, which is deeply engraved with iconic imagery and sentiments. In a profound tribute to the fallen, the individual names of many of the thousands of American servicemen who lost their lives in the battle are engraved directly onto the stock. The front bears the solemn phrase “HONORING THE FALLEN.”

The rear stock features stunning depictions that evoke the spirit of the conflict, including the legendary flag raising on Mount Suribachi, a map of the battle, military symbols, and a prominent 80th Anniversary commemorative medallion.

While serving as a powerful memorial, the rifle maintains the historical accuracy and quality that made the original M1 Carbine a legend. Chambered in .30 Carbine, this limited edition firearm is more than just a rifle; it is a powerful artifact for collectors, historians, and anyone who wishes to own a piece of history and honor the enduring legacy of American heroism at Iwo Jima. Read more

Smith & Wesson Releases Davidson’s Exclusive J-Frame Revolvers

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to announce the recent release of the Davidson’s® Exclusive Model 432 and Model 632 revolvers.

Designed for everyday self-defense, these new J-Frame models serve as an ideal concealed carry platform. Chambered in .32 H&R Mag, both of these double-action revolvers feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and a lightweight construction at just 14.7 ounces. These Davidson’s exclusive models are equipped with an enhanced internals Endurance Package, designed to improve both performance and durability, along with a fluted carbon steel cylinder and chamfered charge holes for easier loading.

Out of the box, both revolvers feature a precision-regulated gold bead front sight and an integrated u-notch rear sight to improve sight acquisition, as well as a textured synthetic boot grip contoured for optimal feel and performance. The Model 432 is available in a black-anodized aluminum matte finish, while the Model 632 showcases the traditional matte silver aesthetic. Read more

GunBroker and Taurus Team Up for the Ultimate Home Defense Prize Package Giveaway

Peace of mind starts here. This month, GunBroker.com and Taurus USA have teamed up to launch the Taurus Ultimate Home Defense Giveaway by GunBroker, featuring seven chances to win an exclusive home defense prize package designed to help protect what matters most.

Each of the seven prize packages includes a Taurus Judge Home Defender (Model 2-JHD441013MAG) with a manufacturer’s suggested retail price (MSRP) of $729.99, and a Taurus GX4 Carry T.O.R.O. (Model 1-GX4CRP941) valued at $551.99 MSRP. The total approximate retail value (ARV) of all prizes is $8,973.86.

Participants can enter daily through November 30, 2025, and return each day to earn bonus entries to increase their odds of winning one of Taurus USA’s Ultimate Home Defense prize packages.

To enter the Taurus Ultimate Home Defense Giveaway by GunBroker, visit GunBroker.com/sweepstakes. Read more

MGE Wholesale Announces Exclusive Kimber 2K11 Model Combined with Limited Time FREE Winchester Ammunition Offer to FFL Dealers

MGE Wholesale is the Exclusive Distributor of the New Kimber 2K11 9MM Black Target Optic Ready pistol. Kimber item number 3500069. This MGE Exclusive Model incorporates the same custom features and benefits found in the Kimber 2K11 Stainless Optic Ready Target Model while featuring a stealth black appearance. This Exclusive pistol’s matte black KimPro finish, black DLC coated five-inch barrel, and all black controls provide Dealers with a concealable optic ready Kimber 2K11 Target pistol for their tactical minded buyers.

FFL Dealers should take advantage of the MGE Exclusive – FREE Winchester Ammunition Offer – available for a Limited Time Only. Dealers receive ten FREE 50 round boxes of Winchester Q4172X 9mm 115gr FMJ ammunition with every MGE Exclusive Kimber 2K11 Black Target (OR) they purchase (a $149.00 value). Read more

Air Venturi Introduces the Alpha PCP Air Rifle

Air Venturi, a leading innovator in airgun technology, is proud to announce the launch of the Air Venturi Alpha PCP Air Rifle, a groundbreaking platform that delivers high-end performance and features at a remarkably accessible price. Designed to welcome new shooters into the PCP world without compromise, the Alpha offers the accuracy, consistency, and versatility typically reserved for rifles costing much more.

“The Alpha redefines what entry-level means,” said Scott Stevens, National Sales Manager at Air Venturi. “We built a platform that lowers the cost of entry into PCP shooting without cutting corners on the essentials: regulated power, quiet operation, and real precision. The Alpha is a rifle that grows with the shooter, whether they’re starting out or upgrading from a springer.”

Built around a regulated precharged pneumatic system and smooth sidelever action, the Alpha ensures consistent shot-to-shot performance and easy operation. A two-stage adjustable trigger allows for a clean, customizable break, while the shrouded barrel with integrated moderator keeps each shot quiet and controlled, ideal for backyard shooting, pest control, and small-game hunting alike.

The Alpha is available in .22 caliber and offered in a range of configurations to suit every shooter: Compact and Standard Tube models for light, portable setups, and Compact and Standard Aluminum Bottle or Carbon Bottle options for extended shot counts and field performance. Read more

Introducing The Ruger American Rifle Generation II Patrol Models

Sturm, Ruger & Company, Inc. (NYSE: RGR) is excited to announce the addition of the Patrol models to the already popular Ruger American® Rifle Generation II family. Ruger continues its commitment to expanding one of America’s most trusted hunting rifle platforms. American Rifle Gen II Patrol models are available in both intermediate and long-range calibers, ranging from 5.56 NATO up to 7mm PRC.

Patrol models feature an attractive black stock textured with dark gray splatter for excellent grip and control in the field as well as a durable, Graphite Black Cerakote barreled action. The bull contour, cold hammer-forged barrel helps to mitigate recoil for extended range sessions. The muzzle is threaded to accept suppressors or other accessories and comes equipped with a color-matched thread protector. Read more

Cole Fine Guns and Gunsmithing Launches the Cole Exclusive Beretta 688 with Upgraded Furniture

Cole Fine Guns and Gunsmithing, a leading premium firearms retailer, is proud to introduce the Cole Exclusive Beretta 688 with walnut furniture. Utilizing its unique partnership with stock producers in Italy, Cole Gunsmithing now offers the Beretta 688 with upgraded Turkish walnut furniture. This Cole Exclusive celebrates both innovation and heritage, demonstrating Cole Fine Guns and Gunsmithing’s ongoing commitment to craftsmanship.

Following in the tradition of Cole Exclusive upgraded stocked shotguns, the upgraded Beretta 688 Turkish walnut furniture is now available in grades 3, 3.5 and 4. Machined to Beretta factory specifications, these wood sets further elevate the appearance and feel of the Beretta 688. Each piece is carefully selected and expertly crafted to ensure every Cole Exclusive Beretta 688 achieves Cole Gunsmithing’s renowned balance of elegance and performance.

“Cole Gunsmithing is excited to upgrade our Cole Exclusive Beretta 688 with new furniture grades,” said Rich Cole, Owner of Cole Gunsmithing. “Through close collaboration with our stock producers, we were able to expand this offering and provide shooters with more options to fit their preferences and needs. We look forward to working with both new and longtime clients to help carefully personalize their firearms.”

The upgraded stock sets are offered in Sporting and International Trap, with or without an adjustable comb. Additionally, they are available in both right-hand and left-hand. Clients who already own a Beretta 688 and are interested in upgrading can visit www.colegun.com. Read more

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