GENESEO, ILL. – Springfield Armory® is proud to announce the launch of the Echelon™ 4.5F Comp 9mm pistol. Integrally compensated to reduce felt recoil and muzzle rise, the Echelon 4.5F Comp 9mm is meticulously engineered to offer enhanced performance and unmatched adaptability.

The integral compensator featured on this Echelon is discreetly designed with a single port on the top of the hammer-forged slide and barrel. Redirecting gas upwards, it effectively reduces muzzle rise and enhances control. The result is a pistol that delivers faster and more accurate follow-up shots. In addition, the front sight is positioned behind the compensator for an uninterrupted sight picture.

At the heart of the Echelon Comp lies the Central Operating Group. Employing cutting-edge manufacturing techniques, the Central Operating Group is entirely self-contained and serialized allowing it to be easily moved between grip modules in seconds. Precision built from stainless steel, the chassis provides a robust housing for its patent-pending operating system. Read more

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the Seventh Edition of the Ruger® Collector’s Series – the Vote 2024 10/22® Carbine. Accompanied by unique collector’s memorabilia, this Seventh Edition of the Collector’s Series is a great way to start a 10/22 collection, add to an existing collection, or simply celebrate your right to vote.

This collectible rifle features an exclusive Collector’s Series bolt marking and comes packaged with a Ruger Collector’s Series commemorative decal in the box. Also included are a Seventh Edition Ruger Collector’s Series pin, as well as a “Vote 2024” metal street sign, button, and bumper sticker. Read more

Savage Arms®, an iconic firearm manufacturer, announces two new rifles to its extensive line of industry-leading rimfire firearms and enters another new category. The REVEL CLASSIC and REVEL DLX, two cutting-edge takedown lever guns, bring a fresh perspective to the classic lever action rimfire rifle. With innovative features and exceptional craftsmanship, these firearms are set to revolutionize the shooting experience.

REVEL’s lever action mechanism delivers smooth and reliable cycling, while the crisp trigger ensures precise shot placement. Simple, quick take-down in the field or at the range makes this a new go-to backpack rifle. Equipped with a tubular magazine, REVEL offers ample firepower for plinking or small game hunting. The REVEL CLASSIC and REVEL DLX combine aesthetics and cutting-edge performance for a new standard in takedown rimfire firearms. Read more

Taurus, a leader in the firearms industry, proudly announces the launch of the Taurus 22TUC, a compact and reliable .22 LR pistol designed for everyday carry and personal defense. With its user-friendly tip-up barrel design, shooters can load effortlessly without the need to rack the slide, making the 22TUC an ideal choice for both new and experienced firearm owners. Coupled with its double-action (DA) trigger for dependable ignition and a 9-round capacity, the 22TUC strikes the perfect balance between classic design and modern innovation—offering a lightweight yet powerful solution for concealed carry or as a backup firearm.

Key Features of the Taurus 22TUC: Read more

Crosman Corporation, a global pioneer in airgun manufacturing, is excited to announce the latest addition to its product lineup: the Crosman Full Auto M1. This innovative BB gun combines the classic M1 Carbine design with cutting-edge technology, delivering an exhilarating full-auto shooting experience that airgun enthusiasts will love.

The Full Auto M1 is a CO2-powered carbine air rifle that can fire up to 1400 rounds per minute with a velocity of up to 430 feet per second. In Full Auto mode, shooters can unleash 25 rounds per second, making it perfect for thrilling target shooting sessions. The built-in 300-round reservoir, featuring a quick reload mechanism with a simple pull tab and shake, ensures speedy reloads and uninterrupted fun. Read more

The officially licensed Marlin® Lever Action BB rifle from Umarex is now shipping.

The Marlin Lever Action BB rifle is the classic way to introduce family and friends to the fun of plinking.

The Marlin brand is synonymous with lever-action rifles – the classic American long gun, a tool of history and as much a symbol of the Old West as the six shooter.

Holding 650 rounds, the Marlin Lever Action Air Rifle will keep you shooting all day long. When you eventually empty the rifle, an easy-load fill port makes it easy to refill and get back to plinking. The rugged lever action mechanism with an iconic “big loop” is time-tested and proven and will be a favorite for backyard plinkers for years to come. Read more

FORT SMITH, Ark. – Walther Arms, Inc. proudly announces the launch of the Walther Magnum Pistol (WMP) SD, the first factory semi-auto .22 WMR option with a threaded barrel (1/2×28) for suppressor use, debuting at TEQ Fest 2024. This innovation marks a major milestone for Walther, offering shooters an unrivaled blend of performance and versatility.

“The growing popularity of suppressors and the demand for quieter, safer shooting experiences made the threaded barrel option on the WMP SD a natural evolution,” said Jens Krogh, Vice President of Marketing and Product Development for Walther Arms, Inc. “Whether you’re customizing it to your liking or using it straight out of the box, the WMP SD’s versatility ensures it’s ready to tackle any shooting adventure.”

Designed to meet the high standards of Walther TEQ—Trigger, Ergonomics, and Quality—the WMP SD delivers superior confidence in both functionality and precision, ensuring an unmatched shooting experience in any scenario.

Attendees of TEQ Fest will have the exclusive opportunity to experience the WMP SD firsthand and see the firearm that redefines adaptability for all shooting adventures.

Key Features of the WMP SD: Read more

Fort Smith, AR –– Walther Arms is proud to announce the release of the new PPK/S SD .32 ACP, an innovative evolution of one of the most iconic pistols in the history of firearms. The PPK/S SD redefines the classic Walther PPK/S with modern enhancements, making it the first in its lineage to feature a threaded barrel, specifically designed for compatibility with suppressors.

The PPK/S SD .32 ACP retains all the hallmark features that made the original PPK/S legendary, while incorporating cutting-edge technology to meet the demands of today’s shooting enthusiasts. The new threaded barrel includes a precision-engineered extension piece, ensuring proper alignment and durability while maintaining the PPK/S’s sleek and timeless design.

Key Features of the PPK/S SD .32 ACP: Read more

Fort Smith, AR –– Walther Arms, a leading innovator in the firearms industry, is proud to announce the launch of the PDP F-Series PRO, the latest evolution in the Performance Duty Pistol (PDP) lineup. Specifically designed for the modern shooter who demands unmatched performance, the PDP F-Series PRO embodies Walther’s TEQ philosophy—Trigger, Ergonomics, and Quality.

With two distinct models—3.5” and 4” barrel lengths—this series offers versatility for a wide range of shooting applications, from everyday carry to professional duty use.

Key Features of the PDP F-Series PRO: Read more