Walker’s®—the industry leader in hearing protection and enhancement—introduces the new rechargeable FireMax Muffs and FireMax Walkie Talkie. The pinnacle in electronic shooting muffs, the all new Firemax is the result of over three decades of experience in our industry! This unit incorporates Walker’s legendary Sound Activated Compression (SAC) protection built into a slim streamlined design. The digital platform includes four frequency modes controlled by silent soft touch digital buttons and is powered by a 2000 mAH rechargeable lithium battery for over 200 hours of performance protection!

The FireMax features a new digital sound processing system that not only incorporates Active Dynamic Sound Suppression but also includes sophisticated digital circuitry that allows the user to select specific audio modes for boosting desirable sound clarity. The Universal and Power Boost modes enhance general sound to specific levels while the Clear Voice and Hi-Frequency modes can be chosen to better discern conversations and higher-frequency sounds (such as steel impact), respectively.

The muffs also come with a new Rubber Tacti-Grip headband and cooling gel ear pads to support all day comfort whether you’re wearing them in the field or on the range! Read more

The total economic impact of the firearm and ammunition industry in the United States increased from $19.1 billion in 2008 to $63.5 billion in 2019, a 232 percent increase, while the total number of full-time equivalent jobs rose from approximately 166,000 to over 342,330, a 106 percent increase in that period, according to a report released by the National Shooting Sports Foundation®, the industry’s trade association.

On a year-over-year basis, the industry’s economic impact rose from $60 billion in 2019, to $63.5 billion. Total jobs increased by more than 10,000 in the same period, from nearly 332,000, to over 342,330. The broader impact of the industry throughout the economy, supports and generates business for firms seemingly unrelated to firearms, at a time when every job in America counts. These are real people, with real jobs, working in industries as varied as banking, retail, accounting, metal working and printing among others.

The firearm and ammunition industry paid nearly $7 billion in business taxes, including property, income and sales-based levies. Read more

GW: A great alternative to cheap synthetics…
MITCHELL, S.D. – Started in 1981 as a one-man operation, Boyds Gunstocks has grown into the largest aftermarket gunstock manufacturer in the world employing over 100 talented craftsmen and women. Dustin Knutson and Rob Carstensen, long-time employees at Boyds Gunstocks have become the two new owners. “40 years says a lot about how we do business and how satisfied our customers are; they continue to support us year after year,” says Dustin Knutson.

Boyds offers aftermarket gunstocks in over 155 different gun brands and over 1,200 models within those brands. “Nobody can offer the huge selection and variety of stocks that we offer,” says Dustin.

With 40 years of innovation under their belt, Boyds continues to come out with new stock shapes to give the public what they are asking for: quality, comfortable, stable, accurate-shooting stocks for a very affordable price. Boyds’ most recent line of innovation focused on adjustability. The At-One series offered customers an adjustable length of pull, an adjustable comb, modular grips, modular fore-ends, and modular buttstock toe. “With the At-One you get perfect fit, no matter what shooting situation you find yourself in. The stock adjusts in seconds to fit your body perfectly, giving you the comfort and accuracy you deserve,” says Dustin.

Boyds offers over 24 stock shapes in over 15 different colors and several grades of solid Walnut. Personalizing your own Boyds Gunstock is as easy as going to Boyds’ website and plugging in your gun’s Make, Model, and Action; doing so brings up a myriad of customizing options that allows a customer to make truly a one-of-a-kind, personalized gunstock that has its own unique style and fits them perfectly. Option choices include such things as choice of butt pad, laser engraving, grip caps, fore-end tips, white line spacing, aluminum pillar bedding, and more. “We give the customer what they want, the way they want it,” says Dustin Knutson, “that’s the secret to our success.” Read more

Sturm, Ruger & Company, Inc. (NYSE: RGR) is excited to introduce the MAX-9™ – a pistol with all the features of a full-sized handgun in a size that is comfortable for everyday carry. Chambered in 9mm Luger, the Ruger® MAX-9 has an impressive 12+1 capacity. It measures just 6” long, has a slide width of less than 1”, weighs 18.4 ounces, and is equipped with a 3.2” barrel. This micro-sized pistol fits comfortably in an inside the waistband holster or pocket holster, or conveniently in a concealed carry purse.

The MAX-9 features a tritium fiber optic day/night front sight that adapts to a variety of light conditions, and comes optic ready for direct mounting of co-witnessed JPoint™ and Shield-pattern micro red dot sights. The 10-round magazines fit into a comfortably sized, medium-textured grip and 12-round magazines not only provide additional capacity, but also increase the surface area of the grip. Standard models are available with an ergonomic and intuitive thumb safety that operates similarly to those found on 1911-style pistols, and Pro models are available without the external manual safety lever. All models feature an integrated trigger safety and a loaded chamber viewport that provides visual indication of a cartridge in the chamber.

“The Ruger MAX-9 is a game changer,” said Ruger President and CEO Chris Killoy. “With industry-leading features at a highly competitive price, this American-made handgun will provide a versatile option for consumers looking for a superior offering in the popular micro-compact market.” Read more

Prior Lake, MN – Steelhead Outdoors added a new product to its growing Nomad modular gun safe line. The new Nomad 32 provides hunters, shooters and firearm collectors with a mid-size choice in between its Nomad 26 and Nomad 38 models. The model numbers correspond with the gun safes’ exterior width. All Steelhead Outdoors Nomad modular safes feature American-made quality and precision engineered versatility. Nomad safes can be ordered with either a dial mechanical lock or a push button digital lock.

Compare the data to select a Nomad model or work with the Steelhead Outdoors engineers to create a custom gun safe. Custom-built Steelhead Outdoors modular safes can fit any space in the home and are available in a multitude of colors.

Steelhead Outdoors modular gun safes are easily moved and assembled by two people. Traditional safes require hiring a specialized safe moving company, which is costly, or enlisting buddies on a dangerous DIY adventure each time the homeowner moves. Read more

NEWINGTON, N.H. – SIG SAUER, Inc. is proud to introduce the P365X ROMEOZero, the newest addition to the P365 series of pistols. The P365X ROMEOZero combines the 3.1 inch barrel of the original P365 with the P365XL XSERIES grip module, featuring a 12-round flush fit magazine, with a factory installed ROMEOZero red dot sight, bringing a new level of performance to everyday carry.

“The SIG SAUER P365 series of pistols is the leader in the industry for everyday carry and continues to set the standard for delivering unprecedented capacity in a micro-compact size,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. “The introduction of the P365X ROMEOZero further redefines everyday carry by combining the XSERIES features first introduced with the popular P365XL – including the larger grip module and XSERIES trigger – with the shorter 3.1 inch barrel of the original P365, making it an all-around more comfortable concealed carry pistol.”

The SIG SAUER P365X ROMEOZero is a 9mm striker-fired pistol, featuring the XSERIES P365 grip module with an integrated carry magwell and extended beavertail, with the standard 3.1 inch P365 barrel and slide with XSERIES markings, a factory installed ROMEOZero micro-open reflex sight, X-RAY3 day/night front sight, and the XSERIES flat trigger with a 90-degree break. The P365X ROMEOZero ships with two 12-round magazines (15-round magazines available separately). Read more

CAMP PERRY, Ohio – Looking toward the summer months, the Civilian Marksmanship Program (CMP) is eagerly anticipating the return of one of the most acclaimed events of the year – the National Rifle and Pistol Matches, held on the historic ranges of Camp Perry.

The National Matches has been an honored tradition for generations – first firing on the Camp Perry grounds in 1907 and featuring a lineup of rifle, pistol and air gun events for both seasoned and aspiring marksmanship competitors.

With the evolving regulations of COVID-19, CMP staff members are hard at work updating the National Matches to fit the modern era. Procedures for the 2021 National Matches include revisions to safety regulations (such as social distancing and mask wearing), limiting firing points, squadding protocols, in-processing, awards and other details.

The CMP is partnering with the Ohio National Guard to remain up-to-date on CDC guidelines, to provide an environment that is as safe as possible for guests of Camp Perry, while also staying true to the events and customs that have made the National Matches a celebrated destination for marksmanship enthusiasts for over a century. Read more