Sturm, Ruger & Company, Inc. (NYSE: RGR) is excited to announce the addition of the Patrol models to the already popular Ruger American® Rifle Generation II family. Ruger continues its commitment to expanding one of America’s most trusted hunting rifle platforms. American Rifle Gen II Patrol models are available in both intermediate and long-range calibers, ranging from 5.56 NATO up to 7mm PRC.

Patrol models feature an attractive black stock textured with dark gray splatter for excellent grip and control in the field as well as a durable, Graphite Black Cerakote barreled action. The bull contour, cold hammer-forged barrel helps to mitigate recoil for extended range sessions. The muzzle is threaded to accept suppressors or other accessories and comes equipped with a color-matched thread protector. Read more

SK Guns®, the Nation’s only series-driven, limited-edition manufacturer of custom firearms, is proud to announce the launch of its latest series. Productions in the Mayan Empire series will be limited runs of 500 Colt 1911s chambered in .38 Super, and each pistol includes a special engraved edition number. Read more

Cole Fine Guns and Gunsmithing, a leading premium firearms retailer, is proud to introduce the Cole Exclusive Beretta 688 with walnut furniture. Utilizing its unique partnership with stock producers in Italy, Cole Gunsmithing now offers the Beretta 688 with upgraded Turkish walnut furniture. This Cole Exclusive celebrates both innovation and heritage, demonstrating Cole Fine Guns and Gunsmithing’s ongoing commitment to craftsmanship.

Following in the tradition of Cole Exclusive upgraded stocked shotguns, the upgraded Beretta 688 Turkish walnut furniture is now available in grades 3, 3.5 and 4. Machined to Beretta factory specifications, these wood sets further elevate the appearance and feel of the Beretta 688. Each piece is carefully selected and expertly crafted to ensure every Cole Exclusive Beretta 688 achieves Cole Gunsmithing’s renowned balance of elegance and performance.

“Cole Gunsmithing is excited to upgrade our Cole Exclusive Beretta 688 with new furniture grades,” said Rich Cole, Owner of Cole Gunsmithing. “Through close collaboration with our stock producers, we were able to expand this offering and provide shooters with more options to fit their preferences and needs. We look forward to working with both new and longtime clients to help carefully personalize their firearms.”

The upgraded stock sets are offered in Sporting and International Trap, with or without an adjustable comb. Additionally, they are available in both right-hand and left-hand. Clients who already own a Beretta 688 and are interested in upgrading can visit www.colegun.com. Read more

Fort Worth, TX – Winchester Safes, the most trusted name in safe innovation and reliability, introduces the new VaultLite™ non-fire rated safes. Offered on TractorSupply.com and starting at $299.99, they are designed for those who need secure storage but have limited floor space.

Engineered for small and temporary spaces, the new VaultLite™ 12-Gun and VaultLite™ 18-Gun models deliver Winchester Safes trusted strength and craftsmanship in an adaptable form designed to fit effortlessly into everyday living and working spaces.

Perfect for apartments, rental homes, tiny houses, home offices, closets, and more. The VaultLite™ provides secure storage for firearms and valuables without the bulk or weight of a full size safe. Unlike standard cabinets that rely on a simple key lock, each VaultLite™ safe features true locking bolt work with a handle-operated locking mechanism for added strength and resistance against forced entry. Its streamlined, non-fire-rated construction allows for easy mobility and placement. Read more

A Compact, Rugged, Ultralight, Suppressor-Ready Lever Action Optimized for Expeditionary Hunting

Henry Repeating Arms today announced the release of the SPD CRUSR Rifle, a collaborative project between Henry’s Special Products Division (SPD) and Field Ethos. The ultralight lever action is designed to shrug off the elements with a best-in-class feature set tailored to professional guides, backcountry outfitters, and hunters who push their expeditions deep into the world’s most unforgiving places.

“The CRUSR Rifle was developed because we wanted the lowest maintenance, lightest, most compact lever gun ever made in .45-70 Gov’t,” said Jason Vincent, Founder and CEO of Field Ethos. “The cartridge will kill anything on earth, and the ammunition is available globally. We wanted a rifle you’d never have to think about, and this is it.”

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Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, today announced the launch of its Long Gun Holiday Rebate, aimed to provide our valued customers exceptional savings this holiday season.

From November 1, 2025, to December 31, 2025, customers who purchase a new eligible Smith & Wesson long gun will have the chance to receive a prepaid card valued at $50 for select M&P®15-22 rifles, $75 for select M&P FPC® and S&W® Response® carbines, or $100 for select M&P15 and M&P10 models. Whether you’re looking for a reliable MSR platform, a pistol-caliber carbine to complement your 9mm sidearm, or even a new .22LR rifle for training – you won’t want to miss this chance to save big with Smith & Wesson!

This limited time offer allows purchasers to claim one prepaid card per each new qualifying Smith & Wesson firearm bought during the promotional period. To qualify, the firearm must be purchased and transferred through a Federal Firearm Licensee within the specified dates. This offer must be redeemed online. For more details on eligible firearms and the rebate process, please visit www.smith-wesson.com/rebates.

Custom & Collectable Firearms proudly introduces the 24KT Gold Daniel Defense MK18, an extraordinary fusion of precision engineering and luxury design. This exclusive release is limited to just 50 sequentially numbered pieces, making it a true collector’s treasure. Each MK18 in this series is chambered in 5.56 NATO and features a 10.3-inch barrel, delivering the reliability and precision Daniel Defense is known for. The build is elevated by a 24KT gold-plated quad rail handguard, paired with a matching gold-plated trigger, trigger pin, and hammer pin. Every lower receiver is individually engraved with its sequential number, ensuring authenticity and collectability. With gold valued at $4,083 per ounce, this series combines unparalleled craftsmanship with the enduring value of a rare collector’s item. Read more

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce the reintroduction of the Glenfield™ Firearms brand. Acquired as part of the Marlin asset purchase in 2020, Glenfield returns with the launch of the new Glenfield Model A bolt-action rifle. Proudly American-made, the Model A was crafted to make hunting accessible to everyone – whether you’re just starting out or adding to your collection.

Highly inspired by the Ruger American® Rifle Gen I, the Model A carries forward that same practical, no-nonsense spirit. After nearly 14 years and almost two million Gen I models produced, the original developed a devoted following, and the Model A honors that legacy by carrying forward the most valued elements of the Gen I. Priced at an MSRP $100 below comparable Gen I models, the Model A delivers trusted performance with even greater value.

The feature-rich Model A is ready right out of the box. It features a textured Moss Green Splatter stock and a matte black finish on the receiver, threaded barrel and bolt handle. The adjustable trigger offers a crisp release with a pull weight that is user adjustable between 3 and 5 pounds. Additionally, the one-piece, three-lug bolt with 70° throw provides ample scope clearance. Model A rifles will be available in several classic calibers, including 308 Win, 30-06 Sprg, and 270 Win. Read more