Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America’s most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger’s commitment to being a full-line manufacturer of firearms.

First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.

Built by the highly skilled craftsmen at one of the world’s premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.

This 20-gauge shotgun is offered in both 28″ and 30″ barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4″ and 3″ shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.

The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full. Read more

Phoenix, Ariz. – Patriot Ordnance Factory Inc. (POF-USA), a premier provider and manufacturer of the finest AR-type rifles in the world, has announced the release of a limited production Goldberg “Jack Hammer” Rogue .308 rifle, a special edition based on professional athlete and firearms enthusiast Bill Goldberg’s personal Rogue rifle.

This special edition rifle features exclusive black and burnt bronze Cerakote artwork by CGC Cerakote and includes a certificate of authenticity autographed by Bill Goldberg. The Goldberg Rogue is offered in a 13.75-inch pinned-and-welded configuration and is part of a limited production run of 100.

The Goldberg Rogue is built on POF-USA’s lightweight Rogue platform, originally developed to create one of the lightest .308 semi-automatic rifles on the market without relying on excessive lightening cuts. The result is a sub-6-pound .308 rifle that combines portability with patented POF-USA engineering.

Key features of the Limited-Edition Jack Hammer Goldberg Rogue include: Read more

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the Model 1854, chambered in 360 Buckhammer.

Introduced in 2023, the straight-walled 360 Buckhammer cartridge was specifically designed for deer hunting and optimized for lever-action rifles. When paired with the Model 1854 series, this combination provides the perfect hunting package for those who value tradition, performance, and innovation. Comparable to existing Model 1854 rifles chambered in .45-70 Government and .30-30 WIN, this new offering features a 6+1 capacity, a forged 416 stainless steel receiver with a side loading gate, and a 20-inch 410 stainless steel barrel that includes a 5/8-24 thread pattern for suppressor capability. Its large loop lever is designed for smooth operation, allowing for quicker follow-up shots, while the flat trigger design aids in reliable finger placement, supporting improved accuracy.

The Model 1854 360 Buckhammer comes equipped with several out-of-the-box features, including a Picatinny-style base for optics mounting, an adjustable XS Sights® ghost ring rear sight, a gold bead front sight, and a fixed magazine tube. The forend on this stainless-steel model offers three M-LOK® compatible slots for the user’s preferred accessories and integrated mounts for the addition of a sling. Read more

As the United States of America nears its 250th anniversary, Henry Repeating Arms is announcing the release of The Spirit of ’76 Semiquincentennial Edition, a museum-grade, limited-edition rifle honoring the nation’s founding and the ideals that shaped it. Limited to just 250 rifles, this exclusive offering stands among the most refined and historically significant firearms ever produced by the company.

The rifle is built on the legendary New Original Henry platform, a line-for-line reproduction of the world’s first lever-action rifle patented by Benjamin Tyler Henry in 1860, save for the modifications needed to accommodate the more modern .44-40 WCF cartridge it’s chambered for.

At the heart of the rifle is a nickel-plated brass receiver, fully engraved and selectively highlighted in 24-karat gold, serving as a canvas for a sweeping visual narrative of the American Revolution. The engravings depict pivotal moments and enduring symbols of independence, including Revolutionary War battlefield scenes, Independence Hall, the signing of the Declaration of Independence, the Betsy Ross flag, a majestic bald eagle, and an engraved rendering of the battle sword carried by George Washington.

The rifle is fitted with a polished blued steel one-piece octagon barrel and 13-round magazine tube, and features a buttstock crafted from hand-selected rosewood, personally chosen by Henry Repeating Arms Founder and CEO Anthony Imperato for its richness and character. Completing the rifle is a nickel-plated brass crescent buttplate with a period-correct trapdoor, underscoring the historical authenticity of the design.

“This extraordinary country that we are so privileged to live and do business in was founded by ordinary people with an unshakable belief in their God-given right to freedom,” said Imperato. “With this rifle, we wanted to create something that honors their courage and conviction. Something worthy of being preserved, passed down, and remembered long after this anniversary has passed.”

Each rifle is individually serialized from USA250TH001 to USA250TH250 and is only available factory-direct for $4,115. For more information about The Spirit of ’76 Semiquincentennial Edition and to stay updated on Henry Repeating Arms’ future plans for America’s 250th anniversary, visit www.HenryUSA.com. Read more

Time is running out for collectors and high-end firearms buyers to secure some of the most compelling offerings of the year. The December Collector’s Elite Auctions event is now entering its final stretch, with bidding set to close Sunday evening on a carefully curated group of scarce and investment grade firearms. Each item began at one penny with no reserve, creating a rare opportunity to acquire museum quality pieces that seldom surface on the open market.

This month’s auction features standout examples from Colt, GLOCK and Smith & Wesson among others, each selected for its rarity, historical significance and exceptional condition. As the clock winds down, these highlighted pieces remain available for serious collectors who recognize true collecting significance. Read more

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, today announces the release of the new Lipsey’s Exclusive UC J-Frame revolvers.

Designed for everyday self-defense, these J-Frames represent the ideal lightweight and performance-focused revolver carry platform. Starting with the first pair, chambered in .32 H&R Magnum, Models 432-UC and 632-UC feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and an aluminum alloy frame, resulting in an overall weight of 15.6 ounces. Models 442-UC and 642-UC also feature a 1.88-inch stainless-steel barrel and aluminum alloy frame, are chambered in .38 Special +P, offer a 5-round capacity and have a slightly lighter overall weight of 15.3 ounces. Depending on your preferred aesthetic, you can choose between the sleek all-black look of the 432-UC and 442-UC or the more classic matte stainless-steel finish of the 632-UC and 642-UC.

Out of the box, all four of these no-lock revolvers come with an enhanced internals Endurance Package to improve both performance and durability, a fluted stainless-steel cylinder with chamfered charge holes for easier loading, and an XS Sights® Yellow Tritium front sight and a black dovetail u-notch rear sight for improved sight acquisition. Furthermore, these models are equipped with the newly designed Smith & Wesson enhanced J-Frame synthetic boot grip. This grip features additional material around the tang for better recoil absorption and strategically placed textured panels along the sides for increased control.

For more information on the Lipsey’s Exclusive Ultimate Carry J-Frame Revolvers, visit www.smith-wesson.com. Read more

Patriot Ordnance Factory Inc. (POF-USA), a premier provider and manufacturer of the finest AR-type rifles in the world, has announced that it, in partnership with SERT, has been awarded a contract to supply the Next Generation Rifle System to an undisclosed end user in Asia.

The contract calls for delivery of POF-USA’s .300 Blackout 8-inch Renegade platform, selected for its compact design, reliability and performance in modern operational environments. The system was chosen for its effectiveness in suppressed applications and its ability to operate reliably with both subsonic and supersonic ammunition.

“We are proud to partner with SERT on this significant contract,” said Cody DeSomma, vice president of POF-USA. “The Renegade platform represents the pinnacle of our direct-impingement technology, incorporating patented innovations developed specifically to meet real-world operational requirements. This award reinforces our commitment to delivering American-made firearms that meet the demands of professional end users worldwide.” Read more

Avient Corporation, an innovator of material solutions, will present its latest innovations for the shooting sports industry at the SHOT Show Supplier Showcase 2026, January 19–20, at the Venetian Expo in Las Vegas. Among the highlights is Avient’s Composite Heat Release technology, a patent-pending solution developed to improve firearm barrel performance.

This multi-layer composite combines ceramic and carbon fiber-reinforced materials, which are applied to steel barrel bores provided by the firearms manufacturer. By accelerating heat transfer through the composite sleeve, the technology reduces barrel bore temperature during extended firing, lowers overall weight, and increases stiffness compared to traditional steel barrels — delivering exemplary performance for sport shooting and hunting applications.

Avient’s full material portfolio for shooting sports and defense will be featured at the Supplier Showcase exhibit, including: Read more

Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year and is a new/old size that fits nicely between the kompact “K” model and the full-sized “F” model.

“The crossover size of the ‘X’ is ideal for many customers today. The shorter slide allows for more compact carry or shorter holsters, a welcome addition for our Law Enforcement customers,” said HK Director of Sales & Business Development Nathan Schueth. “If this size seems familiar to you, that’s because it is the exact size of the original ‘A0’ VP9 that started it all. With the A1 improvements, +2 capacity increase, and 100% optics-ready configuration, the A1 X may be the right size for you.”

The VP9A1 X has the 4” barrel of the VP9A1 K and the full-size, 17-round frame of the VP9A1 F. It also has all the latest A1 updates, including an updated grip frame with integral magwell, nickel-teflon coated trigger bar, and enhanced controls, to name a few.

X models are in stock and available for immediate shipment.

For further information, please contact: HK-USA Public Relations
Email: pr@heckler-koch-us.com

www.hk-usa.com