Air Venturi, a leading innovator in airgun technology, is proud to announce the launch of the Air Venturi Alpha PCP Air Rifle, a groundbreaking platform that delivers high-end performance and features at a remarkably accessible price. Designed to welcome new shooters into the PCP world without compromise, the Alpha offers the accuracy, consistency, and versatility typically reserved for rifles costing much more.

“The Alpha redefines what entry-level means,” said Scott Stevens, National Sales Manager at Air Venturi. “We built a platform that lowers the cost of entry into PCP shooting without cutting corners on the essentials: regulated power, quiet operation, and real precision. The Alpha is a rifle that grows with the shooter, whether they’re starting out or upgrading from a springer.”

Built around a regulated precharged pneumatic system and smooth sidelever action, the Alpha ensures consistent shot-to-shot performance and easy operation. A two-stage adjustable trigger allows for a clean, customizable break, while the shrouded barrel with integrated moderator keeps each shot quiet and controlled, ideal for backyard shooting, pest control, and small-game hunting alike.

The Alpha is available in .22 caliber and offered in a range of configurations to suit every shooter: Compact and Standard Tube models for light, portable setups, and Compact and Standard Aluminum Bottle or Carbon Bottle options for extended shot counts and field performance. Read more

Sturm, Ruger & Company, Inc. (NYSE: RGR) is excited to announce the addition of the Patrol models to the already popular Ruger American® Rifle Generation II family. Ruger continues its commitment to expanding one of America’s most trusted hunting rifle platforms. American Rifle Gen II Patrol models are available in both intermediate and long-range calibers, ranging from 5.56 NATO up to 7mm PRC.

Patrol models feature an attractive black stock textured with dark gray splatter for excellent grip and control in the field as well as a durable, Graphite Black Cerakote barreled action. The bull contour, cold hammer-forged barrel helps to mitigate recoil for extended range sessions. The muzzle is threaded to accept suppressors or other accessories and comes equipped with a color-matched thread protector. Read more

SK Guns®, the Nation’s only series-driven, limited-edition manufacturer of custom firearms, is proud to announce the launch of its latest series. Productions in the Mayan Empire series will be limited runs of 500 Colt 1911s chambered in .38 Super, and each pistol includes a special engraved edition number. Read more

Cole Fine Guns and Gunsmithing, a leading premium firearms retailer, is proud to introduce the Cole Exclusive Beretta 688 with walnut furniture. Utilizing its unique partnership with stock producers in Italy, Cole Gunsmithing now offers the Beretta 688 with upgraded Turkish walnut furniture. This Cole Exclusive celebrates both innovation and heritage, demonstrating Cole Fine Guns and Gunsmithing’s ongoing commitment to craftsmanship.

Following in the tradition of Cole Exclusive upgraded stocked shotguns, the upgraded Beretta 688 Turkish walnut furniture is now available in grades 3, 3.5 and 4. Machined to Beretta factory specifications, these wood sets further elevate the appearance and feel of the Beretta 688. Each piece is carefully selected and expertly crafted to ensure every Cole Exclusive Beretta 688 achieves Cole Gunsmithing’s renowned balance of elegance and performance.

“Cole Gunsmithing is excited to upgrade our Cole Exclusive Beretta 688 with new furniture grades,” said Rich Cole, Owner of Cole Gunsmithing. “Through close collaboration with our stock producers, we were able to expand this offering and provide shooters with more options to fit their preferences and needs. We look forward to working with both new and longtime clients to help carefully personalize their firearms.”

The upgraded stock sets are offered in Sporting and International Trap, with or without an adjustable comb. Additionally, they are available in both right-hand and left-hand. Clients who already own a Beretta 688 and are interested in upgrading can visit www.colegun.com. Read more

Fort Worth, TX – Winchester Safes, the most trusted name in safe innovation and reliability, introduces the new VaultLite™ non-fire rated safes. Offered on TractorSupply.com and starting at $299.99, they are designed for those who need secure storage but have limited floor space.

Engineered for small and temporary spaces, the new VaultLite™ 12-Gun and VaultLite™ 18-Gun models deliver Winchester Safes trusted strength and craftsmanship in an adaptable form designed to fit effortlessly into everyday living and working spaces.

Perfect for apartments, rental homes, tiny houses, home offices, closets, and more. The VaultLite™ provides secure storage for firearms and valuables without the bulk or weight of a full size safe. Unlike standard cabinets that rely on a simple key lock, each VaultLite™ safe features true locking bolt work with a handle-operated locking mechanism for added strength and resistance against forced entry. Its streamlined, non-fire-rated construction allows for easy mobility and placement. Read more

A Compact, Rugged, Ultralight, Suppressor-Ready Lever Action Optimized for Expeditionary Hunting

Henry Repeating Arms today announced the release of the SPD CRUSR Rifle, a collaborative project between Henry’s Special Products Division (SPD) and Field Ethos. The ultralight lever action is designed to shrug off the elements with a best-in-class feature set tailored to professional guides, backcountry outfitters, and hunters who push their expeditions deep into the world’s most unforgiving places.

“The CRUSR Rifle was developed because we wanted the lowest maintenance, lightest, most compact lever gun ever made in .45-70 Gov’t,” said Jason Vincent, Founder and CEO of Field Ethos. “The cartridge will kill anything on earth, and the ammunition is available globally. We wanted a rifle you’d never have to think about, and this is it.”

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Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, today announced the launch of its Long Gun Holiday Rebate, aimed to provide our valued customers exceptional savings this holiday season.

From November 1, 2025, to December 31, 2025, customers who purchase a new eligible Smith & Wesson long gun will have the chance to receive a prepaid card valued at $50 for select M&P®15-22 rifles, $75 for select M&P FPC® and S&W® Response® carbines, or $100 for select M&P15 and M&P10 models. Whether you’re looking for a reliable MSR platform, a pistol-caliber carbine to complement your 9mm sidearm, or even a new .22LR rifle for training – you won’t want to miss this chance to save big with Smith & Wesson!

This limited time offer allows purchasers to claim one prepaid card per each new qualifying Smith & Wesson firearm bought during the promotional period. To qualify, the firearm must be purchased and transferred through a Federal Firearm Licensee within the specified dates. This offer must be redeemed online. For more details on eligible firearms and the rebate process, please visit www.smith-wesson.com/rebates.