Just in time for the Presidential election, the newly-released Third Edition of the book NRA… The rest of the Story has been re-cast as a more impactful rebuttal to misleading headlines about the firearms industry, shooting sports and the NRA. With the same “Kiplinger” style as the 2014 release, the updated edition challenges readers to reconsider what they think they know about the NRA.

In the book’s introduction, NRA President Allan Cors’ writes: “Many have an opinion about the National Rifle Association, but if all they know is what they hear on the evening news or read in social media, then they probably don’t know much about the NRA… NRA’s mission was expanded in the mid-1970s to include being an active participant in the legislative and public policy arena in support of protecting and advancing the guarantees of our Constitution. While this part of the NRA, popularly known as “the gun lobby,” is critical to the preservation of all civil rights, you may be surprised to learn that it is only one of many programs and services offered by the NRA to both members and non-members alike… Whatever your position is on the subject of responsible firearms ownership, you owe it to yourself to include this book in your research. — Allan Cors.” Read more

All Stoeger M3500 shotguns are eligible for a $50 rebate through October.

ACCOKEEK, Md. – Stoeger, the maker of a complete line of high-quality, accessible shotguns for the sporting and tactical markets, announces the start of its Payback Sales Promotion for its M3500 shotguns. The sales promotion runs from August 4 to October 31, 2016.

During Stoeger’s Payback Sales Promotion, all Stoeger M3500 shotguns purchased from a retailer between August 4 and October 31 are eligible for a $50 mail-in rebate. Rebate offers must be redeemed by December 31, 2016. The promotion extends to all Stoeger M3500 SKUs and is not limited to specific barrel lengths or specific configurations. Read more

New York, NY- Gletcher, a brand that specializes in the production and design of pneumatic replica firearms, is offering a limited time special that’s only available on their website. Now through the end of August, receive a free 10-pack of CO2 cartridges and free shipping with the purchase of any Gletcher airgun model. Read more

Lyons Falls, NY: Otis Technology is excited to announce a line of four cleaners, three lubricants, two protectants and two CLPs to complement its already extensive line of firearm maintenance products. These American-made formulas feature packaging and naming that easily identifies product usage. Several complementary accessories complete the product line. Read more

Whitetail’R® has been a brand in the industry that has developed new products that help hunters succeed in their quest, but the owners of Whitetail’R know that success begins with a means to an end, solving problems.This new six foot waterproof SnakeEYE Camera allows expert shooters and weekend snipers to check the barrel and actions of their guns to make sure that there is no debris to stop them from contacting the kill zone of big game or the “10 ring” of a target. Thanks to ground breaking camera technology, this 5.5mm waterproof lighted camera allows a shooting advocate to slide the “eye” of the SnakeEYE down to the barrel or into the firearm’s action, viewing, taking pictures or videos using your Android based smartphone or tablet to give shooters the confidence they need to make shot every shot count.

“Finally we can get that close-up view of our equipment right on our phone, tablet or laptops,” said Scott Matheson, President, of Whitetail’R. “Hunters and competition shooters alike can now take that next step to help ensure that the reason they didn’t make that shot count was not due to their equipment failing.”

As a bonus, this $59 flexible tool can check anything that needs a look in tight spaces, from a truck’s wiring, an ATV’s transmission, to a plumbing or electrical problem at home. Read more

WEST HARTFORD, Conn. – Colt, designer and manufacturer of the M4 carbine and M16 rifle, is excited to announce a new chapter in the evolution of it’s popular Expanse™ M4 carbine line with the release of the new upgraded model CE2000.”This was a natural move for us,” said Justin Baldini, Product Director for Colt. “We simply listened to what our customers and our Colt Stocking Dealers were telling us, and the story was simple. Folks want the added features of a real Colt dust cover and forward assist, and they want it to come that way from the factory.”

And Colt did just that. Building on what made the original Expanse™ M4 model CE1000 special – the same Colt forgings, bolt, and other parts used on the rest of the Colt M4 line – the new Colt Expanse™ M4 model CE2000 is upgraded to include a Colt dust cover and forward assist. Read more

Stevens S1200 is an Inertia-Driven Semi-Auto 12-gauge ShotgunSUFFIELD, Conn. – Stevens is proud to offer its first semi-automatic shotgun, the new 12-guage S1200. The S1200 provides reliable, inertia driven semi-automatic performance at an attractive price. Shipments of this new product are now being delivered to dealers.

The 6.6-pound S1200 features a smooth-shooting inertia system and is available with a walnut, camouflage synthetic, or all-weather matte black synthetic stock. It has a 3-inch chamber, rotating bolt and is offered with a 26- or 28-inch vent-rib barrel that accepts the Beretta Mobilchoke system. Read more