ACCOKEEK, MD — One of the century’s most celebrated shotguns, the Benelli ETHOS rocketed onto the shotgunning scene in 2014 with its instinctive blend of form and function that blurred the lines between art and technology. Originally introduced in a 12-gauge platform and later offered in a 20-gauge configuration, the ETHOS family is now complete with Benelli’s introduction of a 28-gauge model of this acclaimed shotgun.Built around Benelli’s revolutionary and ultra-reliable Inertia-Driven System, the ETHOS remains lightweight and easy to maintain. But in designing the ETHOS 28-gauge, Benelli partnered with Fiocchi to develop another groundbreaking innovation for the shotgun world, a partnership which yielded the world’s first 3-inch, 28-gauge load. The 3-inch shotshell achieves the same velocity as a standard 2 3/4-inch, 28-gauge load but with a quarter-ounce more shot. The result is a 25 percent increase in knockdown power and 20 percent more pellets on target at 35 yards, giving shooters of the new ETHOS 28 gauge the extra edge on those bigger – and often warier – late-season birds. Read more

ACCOKEEK, MD –– A favorite among upland hunters and sport shooters, the Franchi Instinct L over-and-under shotgun line has expanded to bring sub-gauge options to sportsmen and women who prefer the challenge of taking to the field with smaller sporting arms.The Instinct L is now available in 28 gauge and .410 bore, joining the previously released 12- and 20-gauge versions. Known for producing best-in-class shotguns with high-end fit, finish and performance, Franchi’s Instinct L is a classic over-and-under shotgun delivering unparalleled performance in the field or at the range. Read more

ONTARIO, Calif. – Defense Technology® has announced the release of the 40mm Tactical 4-Shot Launcher, and 40mm eXact iMpact® and Direct Impact™ Adjustable Range Rounds at the 2016 SHOT (Shooting, Hunting, Outdoor Trade) Show at the Sands Expo Center in Las Vegas, Nevada, from January 19-22. Read more

ACCOKEEK, MD – Stoeger’s reputation for producing a robust line of reliable, high-quality shotguns with accessible price points continues to grow with the debut of the new P3000 shotgun.Delivering best-in-class durability, the new Stoeger P3000 sports a proven pump-action design for all-purpose use. Capable of handling 12-gauge shotshells – from light, 2 3/4-inch field loads to heavy, 3-inch magnums – the newest addition to the Stoeger lineup features a precision-machined, anodized receiver and an easy-to-access cross-bolt safety.

The P3000’s black, synthetic butt stock and matching fore end feature pronounced checkering for a solid, secure grip and easy operation of the pump action while a butt pad caps the butt stock to lessen felt recoil. Additional features include integrated swivel attachment points for quick and easy sling attachment and a red-bar front sight atop the 28-inch ventilated rib barrel for faster target acquisition. Read more

(Boise, ID) — Tactical Solutions, an industry leader in high-quality firearms and firearm accessories, proudly announces the release of the Ascent22 Suppressor. The Ascent22 is the perfect suppressor for .22LR, .17HMR, .17HM2, and .22WMR calibers. Read more

FORT SMITH, Ark. – Umarex USA today introduced the Umarex SurgeMax–the first break barrel air rifle to incorporate a fully integrated optic mounting rail. This platform was explicitly developed to make scope mounting easy and to reduce two of the greatest frustrations to scoped air rifle shooting–scope movement and vibration. Read more