TrueTimber, the world’s best-selling camo brand, is excited to announce its collaboration with Stoeger and Bone Collector’s Michael Waddell on the Stoeger P3000 Bone Collector Nevado Edition. This collaborative shotgun features TrueTimber’s Nevado camo, an all-new pattern coming to TrueTimber’s Tekari apparel line sold at Walmart. The Stoeger P3000 Bone Collector Nevado Edition will be available for purchase with limited availability in-store at Walmart. Read more

Lipsey’s, a nationally renowned firearms distributor, releases the Lipsey’s Exclusive Smith & Wesson Model 36 Field Ethos “Tropical” Edition, a bespoke revolver developed in partnership with Smith & Wesson® and Field Ethos — the celebrated lifestyle brand dedicated to the spirit of the outdoors.

Field Ethos has cultivated a passionate following by celebrating rugged exploration, gear excellence, and the unapologetic pursuit of adventure. From global travel narratives to gear evaluations and print journal features, the brand’s storytelling transcends typical outdoor media by integrating community voices and real-world experiences into every platform.

This exclusive edition revolver blends classic concealability with refined, performance-driven features. Built on the Smith & Wesson Model 36 J-Frame platform, the all-steel revolver features a polished blued finish and weighs a trim 19.5 ounces. A Performance Center–tuned action delivers a smooth double-action trigger pull, while the bobbed hammer ensures snag-free carry. The revolver is equipped with a gold bead front sight paired with a precision U-notch cut directly into the top strap for a clean, fast sight picture. Premium Tyler Gun Works walnut boot grips and the Field Ethos logo engraved on the sideplate complete the package. Read more

AirForce Airguns announces the newest addition to its big-bore lineup: the Tex-Rex® .308. Designed to bridge the gap between compact brush guns and full-size big bores, the Tex-Rex .308 delivers powerful, efficient performance with flatter trajectories and excellent downrange accuracy in a versatile hunting platform.

Built on AirForce’s proven Texan-derived architecture, the Tex-Rex .308 features the adjustable Bias Port Orifice System, allowing shooters to fine-tune airflow for the ideal balance of power and shot count. The rifle also introduces a new manual safety.

For added mounting flexibility, the Tex-Rex .308 is equipped with a Picatinny scope rail for precision optics, along with 11mm dovetail accessory rails on the upper and lower portions of the frame. These rails provide secure mounting options for bipods, lasers, and other add-ons—adapting the rifle to a wide range of hunting and shooting applications. Read more

Savage Arms® is now expanding the iconic Model 110 lineup, introducing six new cartridges. The reimagined Model 110 delivers even more versatility through its new chamber options.

“In the new era of the Model 110, we are focused on providing the widest offerings for everyone,” said Beth Shimanski, Vice President of Marketing at Savage Arms. “It does not matter if you are a hunter, precision shooter or tactical warrior, there is a 110 perfectly built for your needs, and these six new cartridges guarantee it.”

The new calibers available are:
22 Creedmoor
22 ARC
25 Creedmoor
300 HAM’R
338 ARC
6.8 Western Read more

WOOX, manufacturers of Italian-American made gunstocks, axes and knives, crafted with the finest materials and the latest technology, is proud to announce the introduction of the new “High Grade” line of stocks. The WOOX “High Grade” Line transforms functional components into enduring pieces of craftsmanship that are truly a work of art; designed for those who want their rifle to stand apart, reflecting both performance and personal taste.

“The WOOX “High Grade” Line is dedicated to those who seek the highest expression of natural materials and traditional craftsmanship,” said Ben Fleming, CEO of WOOX USA. “Crafted from “High Grade” American Walnut, each piece is hand-selected for its exceptional look, grain depth, and contrast, we look for wood that stands apart from the rest.” Read more

Real Avid, the leader in DIY for Guns®, has developed a wide range of tools and innovative solutions in recent years to help gun enthusiasts build, modify, and maintain their firearms for peak performance. Now, Real Avid draws on its broad portfolio of solution-driven tools to assemble specialized tool and supplies collections intended for specific firearm tasks.

Two of the latest Master Collections by Real Avid include the Master Firearm Maintenance and Optics Mounting Collection and the Master Firearm Cleaning and Optics Mounting Collection. These Master Collections provide everything needed for pro-level handgun, rifle, and shotgun optic mounting as well as essentials tools and supplies for cleaning and maintaining firearms.

The Master Firearm Maintenance and Optics Mounting Collection is the most comprehensive of the two bundles. In this collection are foundational tools such as the Master Gun Vise, Smart-Assist System, Master Bench Block Pro-Kit, Accu-Punch Master Set, Master Gun Workstation, Level-Right Pro and Viz-Max Bore Sighter, essential chemicals, Smart-Torq & Driver Master Set, Bore-Max Master Cleaning Kit and Mobile Workstation, and more.

For the more cost-conscious DIY enthusiast, Real Avid offers Read more

The M3500 stands as the powerhouse of Stoeger’s semi-auto shotgun lineup and a proven favorite among waterfowl hunters who demand rugged reliability in unforgiving conditions. For 2026, Stoeger expands the M3500 Waterfowl Special series with a new model finished in Mossy Oak® Original Bottomland™ camo.

Paired with a Patriot Brown Cerakote receiver and barrel, the M3500 Waterfowl Special in Mossy Oak® Original Bottomland™ is purpose-built to blend seamlessly into flooded timber while standing up to harsh, wet environments. A color-matched paracord sling is included, delivering a practical, hands-free carry option in the field.

At the heart of the M3500 Waterfowl Special is the proven Inertia Driven® system, engineered to reliably cycle 2 3/4- to 3.5-inch loads. Chambered in 3.5-inch 12-gauge, the shotgun features a 4+1 capacity and a 28-inch barrel topped with a red-bar fiber-optic front sight. Extended IC, M, XFT, Close-Range, and Mid-Range chokes are included to cover a wide range of waterfowl hunting scenarios. Read more

MORE FIREPOWER. MORE VERSATILITY. MORE M4.

Accokeek, MD – The Benelli M4 has earned its reputation through decades of proven reliability. It has forged a legacy built on trust and has served military professionals, law enforcement, and home defenders with unmatched consistency. Now, the legendary M4 is available with several of the most requested enhancements, including 7+1 capacity off the rack.

Introducing the M4 EXT: the same battle-proven M4, now equipped with more of everything that matters—capacity, adaptability, and speed.

This new model was built for those who push their gear hard and demand upgrades that don’t compromise reliability. The M4 EXT delivers, as noted below: Read more

AirForce Airguns and Rapid Air Worx (RAW) will debut an expanded lineup of new airgun platforms and accessories at SHOT Show 2026, taking place January 20–23 at the Venetian Expo Center. The companies will showcase their latest advancements in power, precision, and sound moderation, engineered for both hunters and competitive shooters.

Headlining the AirForce introductions is the Tex-Rex® .308, expanding the Tex-Rex family with a powerful, efficient caliber designed for big-game performance. Also debuting are the Tex-Rex® Brush Gun .510 & .457, engineered for compact maneuverability and close-range stopping power, and the Tex-Rex® Carbine .457, delivering big-bore authority in a shorter, field-ready configuration. For noise-sensitive applications, AirForce will present the TalonSS-SL, a double-moderated, extra-quiet varmint rifle, alongside the CondorSS-SL, featuring Hollywood Quiet performance through dual sound suppression. Completing the AirForce announcements is the Sound-Loc® Kit, bringing advanced, airgun-specific sound moderation to compatible platforms. Read more