HSUS Needs More Cash, Millions Not Enough

This from www.HumaneWatch.org

HSUS runs a 20-year-old affiliate called the Wildlife Land Trust (WLT), whose reason for existence is to inherit land from people and subsequently prohibit development and hunting—forever. Essentially, WLT seems like a disjointed effort at creating wildlife preserves across the U.S., and it claims to hold rights to property in 32 states.

One such range of land is 3,000 acres in Oregon called the Greenwood Preserve. HSUS wants to build a water guzzler there to help the wildlife out with another source of water (despite, by WLT’s admission, that the preserve “contains three year-round sources of water – a rarity in the West”). HSUS has launched a “crowd-funding” campaign to raise $12,200 to build the guzzler, essentially a contraption that collects rainwater. Crowd-funding works by collecting small ($5 or $10) donations for a specific effort.

Here’s our question: Why?

HSUS’s budget is $120 million. The Wildlife Land Trust has a $6.9 million budget. Can’t they find $12,200 in there to build a watering hole? That’s about 0.0096% of their combined budgets, or nine one-thousandths. Not exactly breaking the bank.

The trouble with the crowd-funding exercise is that it frees up more money for HSUS to waste on other things. This wouldn’t be bad if HSUS was already a fiscally responsible organization, but it isn’t one.  CharityWatch finds that HSUS spends up to 45 percent of its budget on overhead. The watchdog Animal People puts the figure higher—at 55 percent. There’s a lot of money to go around, but HSUS wants to spend it on direct mail.

So while HSUS is “crowd-funding” a project that could be easily financed using existing dollars, it can put that $12,200 it’s not spending on the water guzzler towards mailing costs and to conduct more fundraising. This might be a small drop in the pond, but it speaks volumes about the priorities at HSUS.

Marketing the Truth About Hunting

By Glen Wunderlich

It’s almost time to toot our horn.  No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.

The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.

Here is how the plan would work:  Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law.  Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more

TrackingPoint Announces XS4 338 Lapua Magnum Smart Rifle

Precision-Guided Firearm Combines Power of .338 Lapua Magnum Surgeon XL™ Action With Form Factor of Lighter, Smaller XS3 Hunting Model
Pflugerville, Texas – (DATE) – TrackingPoint™, creator of the world’s first Precision Guided Firearm (PGF) system, today announced the newest addition to its smart rifle line, the XS4 338 Lapua Magnum. Combining the power of a large caliber rifle with a smaller McMillan A5 hunting stock, the XS4 delivers both stopping power and convenience, integrated with TrackingPoint’s revolutionary TTX (Tag Track Xact) technology-the most accurate targeting system on the market today. The company also announced that it intends to announce additional new PGF models at the 2014 NSSF SHOT Show, January 14-17, 2014 in Las Vegas. Read more

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