Marketing the Truth About Hunting

By Glen Wunderlich

It’s almost time to toot our horn.  No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.

The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.

Here is how the plan would work:  Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law.  Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more

TrackingPoint Announces XS4 338 Lapua Magnum Smart Rifle

Precision-Guided Firearm Combines Power of .338 Lapua Magnum Surgeon XL™ Action With Form Factor of Lighter, Smaller XS3 Hunting Model
Pflugerville, Texas – (DATE) – TrackingPoint™, creator of the world’s first Precision Guided Firearm (PGF) system, today announced the newest addition to its smart rifle line, the XS4 338 Lapua Magnum. Combining the power of a large caliber rifle with a smaller McMillan A5 hunting stock, the XS4 delivers both stopping power and convenience, integrated with TrackingPoint’s revolutionary TTX (Tag Track Xact) technology-the most accurate targeting system on the market today. The company also announced that it intends to announce additional new PGF models at the 2014 NSSF SHOT Show, January 14-17, 2014 in Las Vegas. Read more

University of Outdoors to Welcome Students in 2014

Want to earn a living doing something you love in the great outdoors? Now there’s a university just for you. The new University of Outdoors will be opening its doors summer 2014 in two locations — Altoona, Alabama, and Mesa, Colorado, and will be providing its students with useful skills and knowledge essential for developing a career in the out of doors. Enroll now and change the course of your future. Read more

Leupold® Custom Shop Introduces MOA-based TS-32X1 Reticle

BEAVERTON, Ore. – Leupold® introduces the TS-32X1 reticle, a minute-of-angle (MOA) based system designed to allow for precision shots without the need for dial adjustments.
A heavy post and thin stadia crosshair features 1-MOA hashmarks on both the horizontal and vertical lines. Every other hash mark on the horizontal stadia is slightly longer, providing quick and easy 2-MOA measurements. Every four MOA is indicated by a number. Read more

INTRODUCING THE CMMG Mk3 CBR (CARBINE BATTLE RIFLE)

CMMG Mk3 CBR

Fayette, MO—The Mk3 CBR (Carbine Battle Rifle) is chambered in .308 WIN/7.62x51mm NATO and is precision-built to deliver the relentless functionality that CMMG rifles are known for. The Mk3 CBR is an ideal rifle for long-range shooting or close-quarters action and because it’s built with CMMG’s premium manufacturing requirements, it gives shooters the chance to own a high-end AR rifle at a practical price. Read more

HatsanUSA Inc.’s 125 Sniper Vortex Airgun

 Offers Long-Range Power and Accuracy with Reduced Recoil and Sound

HatsanUSA Inc. has released its highly innovative 125 Sniper Vortex. These high-velocity vortex air rifles allow users to shoot from long distances with serious power and precision. Not only are they perfect for pest control and target shooting, but they are sure to change the common misconception that airguns are nothing more than gimmick.   Available in .177cal (1250fps), .22cal (1000fps), and .25cal (750fps), these single-shot break barrel airguns use Hatsan’s advanced Vortex Gas Piston technology. Read more

Michigan Natural Resources Trust Fund board recommends 76 outdoor recreation development and acquisition projects totaling $27,677,800

The Michigan Natural Resources Trust Fund (MNRTF) board of trustees Monday recommended to the Michigan Legislature that 76 recreation development projects and land acquisitions totaling $27,677,800 be funded in 2014. The board this year considered a total of 142 applications seeking $49,431,900 in funding. In a competitive process, all eligible applications were evaluated based on scoring criteria developed by the MNRTF board. Read more

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