Marketing the Truth About Hunting
By Glen Wunderlich
It’s almost time to toot our horn. No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.
The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.
Here is how the plan would work: Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law. Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more