RICHMOND, Va. — German Precision Optics (GPO) USA, has expanded its PASSION 3X riflescope line with the addition of the new 6-18×50 riflescope. German designed and engineered, this new scope features the perfect range of magnification for long range shooting and a large objective lens for shooting in low light conditions.

For strength and durability the 6-18×50 is built on a 30mm machined aircraft-aluminum main tube. It comes standard with the GPO MOA ballistic reticle, which is calibrated at 18 power, and 1/4-MOA target turrets for long-range elevation and windage adjustments come standard. Custom Kenton turrets for several popular calibers will also be available.

Featuring the proprietary GPObright™ high-transmission lens coating technology, PASSIONdrop™ hydrophobic exterior lens coatings and a double HD glass objective lens, the 6-18×50 riflescope provides enhanced clarity, exceptional brightness and true color from dawn to dusk. The easy-to-read target turret with rotation markings, fast-focus rubberized ocular, and an extra-wide magnification adjustment ring make this scope ideal for any shooting situation. Read more

Revered for their classic design when they first launched back in 2003, Leica has updated its iconic Ultravid binoculars by adding smart leather inlays and a complimentary calfskin case. Moving forward, Leica will be manufacturing Ultravid binoculars at its recently overhauled headquarters in Wetzlar, Germany.

Combining outstanding optical performance and high quality materials, Leica has improved the detailing on both the black and the silver anodized compact 8×20 and 10×25 models so that it now features eye-catching black leather inlays, ensuring even more precise and durable application. A soft leather case is also now included, offering ideal protection against scratches and dirt.

The compact size of the Ultravid binoculars makes them perfect for long-term, fatigue-free observation. Small in size and lightweight, they are designed to provide a fantastic viewing experience in a wide range of situations. The use of asphericial lenses offers the observer a sharp image right to the edge without color fringing and because of the short close-up distance these little Ultravids bring close up things even closer.

Selling price: 8×20 $869 / 10×25 $899 Read more

GREELEY, Colo. – In a giant leap forward in binocular design and function Steiner Optics introduces the Predator AF Binocular line featuring autofocus and C.A.T. (Color Adjusted Transmission) lens coating technology. A revolutionary advancement in porro prism design provides the ultimate viewing solution for every hunting scenario from waterfowl to big game.

With Predator AF binoculars everything is always in focus eliminating the need for a center focus wheel and the hassle of chasing focus through thick cover, low light or moving objects. Dual diopter adjustment rings allow precise tuning to user’s eyes and advanced porro prims provide clear in focus viewing from 20 yards to infinity.

Color Adjusted Transmission lens coatings make sure deer and other game stand out by increasing contrast between brown fur coats and environmental colors. Ultra-bright Steiner glass ensures exceptional low-light capabilities. Ergonomic eyecups comfortably protect eyes from distracting sidelight, glare and wind.

Predator AFs are coated with nearly indestructible IPx4 rated rubber armor while an open-bridge design and textured surface provides a secure, non-slip grip. Compact and lightweight, the 19-ounce 8×30 bring powerful viewing capabilities to hunters in a small package. The slightly larger 30.3-ounce 10×42 are also easy to pack and offers 10x magnification for increased spotting capabilities at greater distances.

Each model comes with comfortable neck strap, neoprene outdoor carrying case and the popular Steiner Heritage Warranty – good for the life of the binoculars.

Steiner Predator AF binoculars carry a $344.99 MSRP for the 8×30 model and $459.99 for the 10×42.

For more information on Bluhorizon binoculars or other Steiner products contact your nearest Steiner dealer or visit www.steiner-optics.com.

Follow Steiner on social media, including Facebook at www.facebook.com/SteinerOpticsUSA and Instagram at @SteinerOpticsUSA.

RICHMOND, Va. — GPO USA proudly introduces its entrance into the laser rangefinder market with the new FLAGMASTER™ 1800 Golf Laser Rangefinder. This new six-power rangefinder allows the golfer to capture the targeted distance out to 1,800 yards, and it offers an array of high-tech features that give golfers confidence to hit the most challenging shot.

The new FLAGMASTER™ 1800 features advanced optics and the latest rangefinding technology. In addition to its proprietary GPObright™ high-transmission lens coatings, this rangefinder is equipped with a fast-focus ocular that helps you quickly zero in on the object you want to range. Find the flag in the viewfinder, and press the range button. When the flag distance is confirmed, the rangefinder will vibrate (short vibrating bursts for sensory notification), a circle will appear around the flag icon visible in the display and the distance will be displayed.

The GPO FLAGMASTER™ 1800 is equipped with two different flag-finding technologies to assure a flaglock distance can be acquired. This unique system will first look for the reflective prism located at the top of the golf course flag pin. If that is not available, the FLAGMASTER™ 1800 will convert to a close-target distance function. This dual system assures a flaglock distance every time. LOS (line-of-sight) and SLOPE modes are also integrated into the FLAGMASTER™ 1800. The LOS mode will measure the exact distance to your target. The SLOPE mode provides both the angle of the target and the adjusted distance to the target. SLOPE mode is designed to help you adjust your swing for angle compensation. The slope function of this new rangefinder also features red flashing LED lights when this mode is turned on, notifying course judges that the device is in a nonregulation mode. Read more

Thornwood, NY –

Just in time for the Holidays, ZEISS offers real cash savings on all 2018 riflescope models. Now through December 31, 2018 all ZEISS V4, V6 and V8 riflescopes are offered with an instant savings of up to $300.00 for in-store or online shoppers. No forms to complete, and no wait time. Just a smart, quick, and easy way to save some cash on some of the best riflescopes for hunters and shooters.

Save $100 when you purchase any model from the new and very popular Conquest V4 line-up. Save $200.00 when you purchase an ultra-elite and lightweight Conquest V6 model with SCHOTT Fluoride glass throughout. And save $300.00 when you purchase a Victory V8 riflescope with SCHOTT Fluoride High Transmission optics throughout the complete optical system. Each of these riflescope models are available through participating ZEISS Authorized Dealers and ZEISS’s online- shop at www.sportsoptics-shop.zeiss.com. Read more

RICHMOND, VA — German Precision Optics (GPO), USA has introduced the Passion 4X premium riflescope line. German designed and engineered, these scopes bring quality and value together in a scope line that offers higher magnification and large low-light objective lenses. The Passion 4x riflescopes are built on a 30 mm machined aluminum main tubes and are available in either 6-24×50 or 3-12×56.

The Passion 3-12×56 is available with or without the GPO proprietary iControlTM illumination on the G4 reticle. The G4i fiber-optic illumination technology system automatically powers down the illumination when the electronic module has been stationary for more than 3 hours and alerts the user when the battery has only 15 percent remaining life. The 3-12×56 is the perfect scope for low-light conditions. The new 6-24X50 30mm scope offers an excellent range of adjustment, a custom MOA ballistic reticle and a custom Kenton turret made for your favorite caliber, making it the perfect scope for long-range shooting.

For optimum light transmission, both riflescopes feature double HD glass and the proprietary GPOBrightTM lens-coating technology. Second focal-plane scopes, the Passion 4x line reticles will remain the same size throughout all magnifications. Additionally, the solid, one-piece dust-proof, waterproof, nitrogen-filled riflescope bodies offer constant point of impact and the ultimate in strength and durability. All GPO products purchased in the USA include the GPO, USA’s Spectacular Lifetime WarrantyTM. Full details of this warranty can be found at www.gpo-usa.com. Read more

RICHMOND, Va. — German Precision Optics (GPO), USA has introduced the Passion 4X premium riflescope line. German designed and engineered, these scopes bring quality and value together in a scope line that offers higher magnification and large low-light objective lenses. The Passion 4x riflescopes are built on a 30 mm machined aluminum main tubes and are available in either 6-24×50 or 3-12×56.

The Passion 3-12×56 is available with or without the GPO proprietary iControlTM illumination on the G4 reticle. The G4i fiber-optic illumination technology system automatically powers down the illumination when the electronic module has been stationary for more than 3 hours and alerts the user when the battery has only 15 percent remaining life. The 3-12×56 is the perfect scope for low-light conditions. The new 6-24X50 30mm scope offers an excellent range of adjustment, a custom MOA ballistic reticle and a custom Kenton turret made for your favorite caliber, making it the perfect scope for long-range shooting.

For optimum light transmission, both riflescopes feature double HD glass and the proprietary GPOBrightTM lens-coating technology. Second focal-plane scopes, the Passion 4x line reticles will remain the same size throughout all magnifications. Additionally, the solid, one-piece dust-proof, waterproof, nitrogen-filled riflescope bodies offer constant point of impact and the ultimate in strength and durability. All GPO products purchased in the USA include the GPO, USA’s Spectacular Lifetime WarrantyTM. Full details of this warranty can be found at www.gpo-usa.com. Read more

PRIMARY ARMS OPTICS ANNOUNCES

PLATINUM 1-8X24 FIRST FOCAL PLANE SCOPES ARE NOW AVAILABLE

WITH ACSS RAPTOR M2, GRIFFIN MIL, GRIFFIN MOA RETICLES

·Lifetime Warranty

·Fully engineered and manufactured in Japan

·Superior Glass Clarity

·Three new ACSS® Reticles

HOUSTON, TEXAS – Primary Arms Optics announces three new reticle options for the proven Platinum 1-8×24 First Focal Plane Scope. The ACSS Raptor M2 reticle updates and replaces the original ACSS reticle for 5.56 NATO, .308 Winchester, 5.45×39 and 6.5 Grendel rifles. ACSS Griffin MIL and ACSS Griffin MOA are all-in-one wonders able to maximize precision and speed with any caliber.

Primary Arms Platinum Series rifle scopes are constructed with uncompromising craftsmanship, toughness, and optical clarity. Fully designed and manufactured in Japan for durability and reliability, they are constructed with high strength aluminum alloy capable of handling heavy recoil and abuse, with enhanced glass clarity that must be seen in person to be truly appreciated.

Due to the First Focal Plane construction, at 1x magnification the appearance is like a red dot or small ring for unsurpassed speed and a clear field of view. At 8x, the reticle grows to display a chevron aiming point, automatic ranging out to 600 yards, and moving target leads. ACSS Raptor M2 features bullet drop compensation, 5 and 10 mph wind holds out to 800 yards for compatible calibers. ACSS Griffin MIL features a dot grid with 15 MIL vertical and 6 MIL horizontal holdovers. ACSS Griffin MOA features a dot grid with 50 MOA vertical and 20 MOA horizontal holdovers. Available anodized in matte black, the Platinum 1-8X24 First Focal Plane Scopes are priced at $1299.99.

·First Focal Plane

·ACSS Raptor M2 reticle calibrated for 5.56 NATO, .308 Win, 5.45×39, 6.5 Grendel calibers

·ACSS Griffin Mil and ACSS Griffin MOA reticles work with any caliber

·Partial illumination in red, visible in bright sunlight

·Fast focus eyepiece

·Exit pupil: 11.7 mm to 3 mm

·Eye relief: 4 in. to 3.8 in.

·Field of view at 100 yards: 105.8 ft. to 13.3 ft.

·Black anodized finish

·Click value: 0.1 MIL (Raptor M2, Griffin MIL), 0.25 MOA (Griffin MOA)

·Waterproof

·Fog resistant

·34mm tube

·Flip caps included

·Lifetime warranty

Contact: Susan Dundas

(713)344-9600 x1127; sdundas@primaryarms.com

Enter the SIG SAUER November Sweepstakes for a Chance to Win a Pair of ZULU9 Binoculars

Newington, N.H. – SIG SAUER Electro-Optics ZULU9 binoculars combine superior optical performance with in-the-field utility for the highest quality viewing experience. These state-of-the-art binoculars offer unmatched performance in the harshest conditions and feature nitrogen-filled barrels that won’t fog in cold, wet weather. Register today for the SIG SAUER November Sweepstakes and your chance to win a pair of ZULU9 binoculars by visiting sigsauer.com/promotions now through Friday, November 16, 2018 to participate in this promotion.

ZULU9 binoculars offer 15x56mm HDX and are manufactured using high quality glass, fully multi-coated Spectracoat lenses and phase-coated Abbe-Konig prisms that provide maximum brightness, contrast, and crisp resolution. ZULU9 binoculars feature a rugged magnesium housing enclosed in a durable rubber armor with an ergonomic non-slip grip design, tethered lens covers, and multi-position twist-up eyecups.

There’s no purchase necessary to enter. For full contest rules, terms, and conditions visit sigsauer.com/promotions.

(MANSFIELD, TEXAS) – Sightmark introduces its newest products, the 30mm Bubble Level Ring (SM19044) and 34mm Bubble Level Ring (SM19045). Bubble rings are designed to indicate whether a riflescope is mounted properly and level on the firearm.

Sightmark’s Bubble Level Rings are crafted out of aircraft-grade aluminum for a lightweight, durable design. Quickly attach the bubble ring to your riflescope with the single bolt attachment, helping to evenly distribute pressure when tightened. The bubble ring features a highly visible center line that easily ensures the bubble is properly centered, eliminating an offset riflescope. Read more