GREELEY, CO —There’s no time like the present to get the best deal on a Burris Veracity riflescope. For a limited time only, Burris Optics is offering a $100 mail-in rebate when you purchase a Veracity scope from now until September 30, 2017.

The Burris Veracity is our top-of-the-line hunting scope, and designed for small game predators up to dangerous big game animals. Each scope is waterproof and offers a 30 mm nitrogen-filled body tube preventing internal fogging in the cold and rain. Veracity scopes feature a high-grade glass providing excellent clarity and have a Hi-Lume multi-coating for low-light performance and glare reduction.

The scope recently won both the Editor’s Choice and Great Buy Awards from Outdoor Life Magazine. The editors stated it was “an attractively priced first-plane do-everything scope with an awesome warranty,” and that it was “near perfection.” Read more

Melville, NY – Nikon introduces another member to the recently introduced BLACK riflescope series­–a new category of dedicated optics with models engineered for both precision long-range rifle and action-shooting AR enthusiasts.

For the precision rifle shooter, Nikon’s BLACK X1000 is now offered in a 6-24x50SF Matte Illuminated X-MOA tactical-style reticle synchronized to elevated windage and elevation turrets. Accurate and repeatable, the adjustments enable precise dialing of elevation come ups and wind compensation, while the new reticle design presents the shooter with a visually clean, yet highly functional and advanced tool for estimating range or maintaining holdovers.

The Black X1000 features a Side Focus Parallax Adjustment, which allows adjustment without changing shooting position and Illuminated control with 10 intensity levels with incremental “OFF” between settings, allowing you to be at your favorite illumination setting with “OFF” rotating in either direction.

BLACK series riflescopes all feature a 30mm main body tube built with aircraft-grade aluminum alloy and Type 3 hard anodizing, providing exceptional ruggedness and optimum strength-to-weight ratios. Each riflescope has an optical system built from Nikon’s lead- and arsenic-free glass, which is optimized with the company’s full multilayer coating on all air-to-glass lens surfaces. Spring-loaded instant zero-reset turrets provide precise, repeatable corrections. Like all Nikon riflescopes, the new BLACK series is backed by the company’s No Fault policy for repair or replacement.

Nikon’s new BLACK X1000 6-24x50SF IL X-MOA will be available Summer 2017. Read more

Four New Optics Fill Out the AR Optics LineOVERLAND PARK, Kansas –– Bushnell, an industry leader in high-performance optical solutions for more than 65 years, has extended its popular AR Optics line with four additional sights that are each optimized for the modern sporting rifle.

Bushnell’s line of AR Optics is already the category leader for MSRs. New this year, the AR Optics line has grown with the release of two new purpose-built, caliber-specific riflescopes, the cutting-edge Accelerate 3x prism sight and the ambidextrous Transition 3x Magnifier.

The 6.5 Creedmoor has quickly become a favorite of long-distance shooters and hunters alike. Bushnell’s new AR Optics 4.5-18x 40mm scope with Drop Zone 6.5 Creedmoor reticle is designed to maximize the round’s performance by providing holdover points for shots out to 600 yards. Tactical-style target turrets allow lightning-fast adjustments, and the side parallax focus allows clear target images at any range. The fully multi-coated optics give a bright, crisp sight picture and are housed in a durable 1-inch aircraft-grade aluminum tube. Read more

OVERLAND PARK, Kansas – – Bushnell, an industry leader in high-performance optical solutions for more than 65 years, offers a new line of high-quality, performance-driven optics for modern hunters and shooters. Now arriving at Bass Pro Shops, Cabela’s, Scheels, Sportman’s Warehouse and online at www.midwayusa.com, the new Engage riflescopes and binoculars represent the latest evolution in Bushnell optics.

Engage scopes and binoculars boast fully multi-coated glass that captures bright, clear images while preventing glare and actively repelling water, oil, dust and debris. The new
EXO Barrier is the absolute best protective lens coating technology Bushnell has ever developed. Added at the end of the coating process, EXO Barrier molecularly bonds to the lens and fills microscopic pores in the glass. The result is an ultra-slick coating that repels water, oil, fog, dust and debris. Rain, snow, fingerprints and dirt will not stick. Plus, the bonded coating will not fade from the passage of time or normal wear and tear. Read more

Trijicon® Unveils RMR® Type 2 – Newly Optimized for Handgun and all Extreme Usage Platforms
Wixom, MI – Trijicon’s RMR (Ruggedized Miniature Reflex) is highly regarded for its ability to provide fast, both-eyes-open target acquisition, accurate aiming, and proven reliability on numerous platforms including slide mounted pistol applications. New for 2017, Trijicon, the industry leader in miniature reflex optics, has set a new standard with the introduction of the RMR Type 2.

The RMR Type 2 deploys new electronics that bolster durability in the harshest environments and extend the functionality of the product. For those RMR’s that require batteries, the new electronics design and battery contacts increase reliability under the harshest use and stiffest recoil. A Button Lock Out Mode prevents accidental adjustments to your preferred brightness. Battery Conservation Mode adjusts the aiming dot to ambient lighting conditions after 16.5 hours without a button push to further extend battery life. The Trijicon RMR Type 2 provides a bright illuminated aiming point for instant target acquisition under any condition. Best of all, the RMR Type 2 is parallax-free, meaning simple “point and shoot” operation with superior accuracy at longer ranges. Read more

Offering Three Ultra Precision Rifle Optics Built with RITON’S Lifetime WarrantyTuscon, AZ; (June 21, 2017) Riton USA is pleased to announce the addition of three RT-S Mod 7 Riflescopes available in 1-5, 4-20 and 5-25 magnification all built with the precision and reliability come to expect from the veteran-owned, USA-based optics company.

Riton USA’s newest line of riflescopes is engineered to help hunters and shooters perfectly execute their next shot with unique features such as locking push/pull turrets and integrated illumine on/parallax controls built into one cohesive unit. Every feature has been designed, engineered and tested to exceed the highest expectations. Read more

Cody, WY – Revic Optics has introduced its first riflescope product: the PMR 428. This truly innovative 4.5-28×56 riflescope delivers everything any serious long-range shooter could need. Using the Revic Optics ballistic app, the shooter uploads all ballistic data to the riflescope via a Bluetooth connection. In the field, once the shooter has ranged their target, they simply adjust the elevation turret to the target distance and it activates the “virtual BDC.” The “vBDC” feature then, taking into account the ballistic data previously uploaded, performs a real time ballistic calculations and automatically corrects the distance for inclination, compass direction, temperature and pressure. Additionally, the total windage correction feature adjusts for information derived from heading, speed inputs and spin drift.

“The PMR 428 offers a sophisticated, but unbelievably simple way to compensate for ballisitics. Just dial the turret until the target distance is displayed, all the angles and environmental data are measured on the device and ballistic correction happens faster than you can dial the turret! As our premier product, it sets the tone for an exciting future!” says Aaron Davidson, CEO of Revic Optics.

The 34mm tube diameter PMR 428 has an elevation adjustment range of 80 moa and a windage adjustment range of 50 moa. The elevation adjustment per revolution is 30 moa. Read more

Same trusted M-Spec, now with real Carbon Fiber!(MANSFIELD, TEXAS) – Hunters, competition shooters and law enforcement have come to trust Sightmark’s Ultra Shot M-Spec series to help them make their mark. Now, this dependable line of reflex sights is adding a new variant to the mix: introducing the Ultra Shot M-Spec FMS Carbon Fiber Reflex Sight (SM26015).

Taking advantage of the same robust optical design as other M-Spec models, the all-new Carbon Fiber FMS is a special offering for Sightmark’s 10 year Anniversary and features a carbon fiber protective hood, helping it weigh-in 30% lighter than other popular reflex sights at just 7.1 oz. Boasting a 65 MOA circle dot crosshair with 2 MOA central dot reticle, the M-Spec Carbon Fiber is as durable as they come with a scratchproof lens, cast magnesium alloy housing, IP68 waterproof rating (submersible to 40 ft.), Interlok™ internal locking system and a recoil rating up to .50 caliber. Read more