NORTH CHESTERFIELD, VA. – Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics is kicking off their “Spring Fever” promotion by offering instant savings on their award-winning binoculars. Simply purchase any new Terra ED, Conquest HD or Victory SF Black binocular at a participating ZEISS retailer between March 24, 2017 and April 10, 2017 and get instant savings at the register.

Instant Savings are being offered on award-winning binoculars that have been recognized by some of North America’s most respected hunting publications.
ZEISS Instant Savings are as follows:
Terra ED Binoculars $50 instant savings
Conquest HD Binoculars $100 instant savings
Victory SF Binoculars $250 instant savings Read more

Lightweight, USB Rechargeable Headlamp Delivers Up to 1,000 LumensEAGLEVILLE, PA – Streamlight® Inc., a leading provider of high-performance lighting, has enhanced its popular HL® (High Lumen) family of tactical lights by adding a hands-free, USB rechargeable solution, the ProTac HL® USB Headlamp. The high-powered, yet lightweight, area light provides up to 1,000 lumens and 20 hours of run time, while letting users charge it on the go from most any USB power source.

The new headlamp delivers bright light in a wide, sweeping beam, making it ideal for illuminating an entire area, including what may be hidden along perimeters and in corners. The light also comes equipped with a flood filter that diffuses the beam for close-up work. The ProTac HL USB Headlamp features a USB port that offers convenient recharging. Read more

GREELEY, Colo. — Competitive shooters can now get a leg up on the competition with the RT-6, a new 1-6x24mm riflescope from Burris. Built for speed, accuracy and easy handling, the RT-6 is guaranteed to shave seconds off the clock when it counts most.Shorter than most 1-4x scopes, 3-Gun shooters will find the RT-6 is easy to handle and quick to point. The 6x zoom with true 1x setting allows eyes open engagement at close range, and the Ballistic AR™ mil reticle with trajectory compensation puts you on target out to 600 yards.

Features of the RT-6 1-6x24mm include:
Illuminated reticle with 11 levels of illumination
Integrated throw lever
30mm tube size
Waterproof, shockproof and fog proof
Nitrogen filled
Matte finish
Models include:
1x-6x-24mm: MSRP $230.79
1x-6x-24mm Combo with FastFire 3, PEPR Mount: MSRP $373.66 Read more

#CLOSER2HUNTING:
The new BTX binocular spotting scope by
SWAROVSKI OPTIK revolutionizes the viewing experienceCranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, presents the BTX. This unique binocular system uses the visual power of both eyes and enables observers to use their entire vision to find what they are looking for. Being able to observe for hours with intense concentration, immersing yourself in memorable moments, discovering the finest details – this is what the BTX has to offer, combining the features and benefits of a spotting scope and binocular. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. Experts and novice alike who often glass for many hours will appreciate the angled view and ergonomic forehead rest.

The crystal clear SWAROVISION technology reproduces even the smallest details with color fidelity and razor-sharpness right to the edge of the field of view. The BTX has a 30x or 35x magnification, according to the objective module chosen. (65 mm, 85 mm or 95 mm) Priority was placed on maximizing viewing comfort. Since the binocular system reflects natural vision, the image seems extraordinarily vivid. Viewing with both eyes also means avoiding strenuous squinting. The angled view helps to ensure maximum comfort while observing for long periods of time. The innovative, adjustable forehead rest, which can be fully retracted, if desired, makes it more comfortable when exploring. An aiming aid is integrated above the right eyepiece and the observer only needs to glance up to find the target. Read more

SWAROVSKI OPTIK integrates digital intelligence into its new dS rifle scopeCranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the dS, representing a completely new generation of rifle scope. This product will highlight the optical features of a conventional rifle scope and combine the technology of digital targeting to form an impressive, complete device. Delivery starts in Europe in July 2017. The launch in the US market will be Shot Show in January 2018.

The new dS shows not only the correct aiming point, but also the key ballistic data in the head-up display without any distraction and in real time. The key benefit for hunters is that the correct aiming point will be displayed automatically in the rifle scope. With the press of a button, the dS measures the exact distance to the target, having factored in the magnification setting, air pressure, temperature, and angle. This takes into account the personal ballistic data for your firearm/ammunition combination. The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data.

The display shows the distance information, bullet energy, and other features in a high-resolution head-up display that clearly provides you with all the hunting data that can contribute to a successful hunt. The design of the dS with its attractive silhouette will look great on any rifle.

The scope requires networking with a smartphone. Exchanging data is simple and straightforward via the Bluetooth® interface. The personal data supplied when sighting in the target are input directly into the app and transmitted immediately. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., wants to help turkey hunters across America bag a bird this spring, and will even provide the ammo. Between March 1 and April 15, 2017, hunters will receive two boxes of Winchester® Long Beard XR Turkey Shotshells with every purchase of a Leupold® DeltaPoint Pro™ or VX®-1 riflescope with the Turkey Plex® reticle.

The VX-1 Shotgun/Muzzleloader riflescope is parallax adjusted for the closer ranges turkey hunters face, and delivers a bright, crisp image throughout the day. The Turkey Plex reticle features Duplex®-style crosshairs, with a circle at the center that equates to the size of an adult turkey’s head at 40 yards.

The Turkey Plex reticle is available on the VX-1 1-4x20mm and VX-1 2-7x33mm Shotgun/Muzzleloader riflescopes.

Leupold’s DeltaPoint Pro is a natural fit for any shotgun and provides near instantaneous aiming. Parallax-free, the DeltaPoint Pro delivers pinpoint accuracy no matter the body position. If you can see the dot, you can accurately make the shot. Read more

GREELEY, Colo.— One of Steiner’s most powerful hunting optics, the HX Series binocular line, now features a 15x56mm model. The strong 15x magnification and larger objectives provide exceptional clarity when spotting your target at long ranges. The HX 15x56mm is tripod mountable to make remote views rock-steady.

The HX Series is known to offer optical design that provides users with bright, crisp images for any hunting challenge from high plains to lowland bogs. The HX 15x56mm is fog proof and waterproof down to 16 feet.

The binoculars feature Fast-Close-Focus™ to minimize the rotation on the focusing wheel for sharper images at various distances. Steiner has also implemented its ever-popular ergonomic eyecups to reduce eye fatigue created by peripheral light, wind and dust.

To withstand weather conditions in any part of the world, the HX Series features Steiner Nano-Protection® hydrophobic molecular coating, creating a lens surface that repels water and is resistant to dirt, dust and fingerprints. The N2 Injection® System pressure seals the binoculars for ultimate waterproof protection, and the ergonomic Makrolon® housing combines a durable polycarbonate frame with NBR Long Life rubber armoring for a light, tough chassis. Read more

(Wilsonville, OR) — Crimson Trace, the world’s leading brand of laser sights, today announced that it will offer mail-in rebates to consumers on nearly all of the company’s 260-plus laser sights and lights purchased from a retailer between March 1, 2017 and April 30, 2017.

A rebate of $50 will be offered on the following items:
Laserguard® and Laserguard® Pro™laser sights
Lasergrips® laser sights
Master Series® laser sights
Rail Master® and Rail Master® Pro™ laser sights
Lightguard® lights
Modular Vertical ForegripTM (MVF) light and laser rail mounted products Read more

Midlothian, VA — GPO USA, the industry’s newest premium optics company, introduces the PASSION™ HD binocular portfolio. This product is German designed and engineered, and it combines quality, features, price and value for the benefit of the American hunter. The PASSION™ HD binocular lineup is built on a high-performance and highly durable magnesium frame and includes 42mm and 50mm objective lens models.

“PASSION™ HD hits the core of what most serious hunters are using in the field. It is incredibly well built, optically breathtaking and will be immediately recognized as a leader in its space,” says Michael Jensen, owner and CEO of GPO, USA. “Feature for feature, spec for spec, this product simply outshines other competitive premium European product lines.”

The PASSION™ HD binocular line will be initially offered in 8×42, 10×42, 8.5×50, 10×50 and 12.5×50 models. With a durable magnesium frame; pop-up locking center-focus diopter; smooth-rotating, aluminum, locking eyecups; and a magnesium micro-bridge that is built ergonomically for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance field optic. Models include a wide-angle field of view, PASSIONdrop™ hydrophobic lens coatings, GPObright™ high transmission lens coating technology, extended eye relief, and close focus capabilities that are sure to please the optical enthusiast. Additionally, it comes with a custom molded hard case. Read more

We often encounter challenges throughout our everyday lives. Some are big, some are small, but no matter what it might be, overcoming it is much easier with proper tools and know-how. That is why UTG just introduced its brand new Everyday Defense L-Light. This compact 400 lumen powerhouse is designed to adapt to any scenario and situation that you might encounter. The light was designed for heavy duty use with its IPX7 waterproof rating and aircraft grade aluminum construction, while its sub-compact size and removable pocket clip make it easy for everyday carry.

The most unique attribute of this light is its L.I.B.R.E Technology. L.I.B.R.E stands for Light with Integrated Brightness Regulate Emitter. This Emitter allows you to smoothly scale down the brightness from 400 to 20 lumens by using the L-Light’s rear lumen control pad. Once the desired brightness is selected you will be able to retain your setting with the light’s memory function. A quick double tap of the rear button will activate the full power 400 lumen strobe. The top button works like a master switch that functions as a momentary or constant on/off switch for the full power 400 lumen as well. The L-shape of the light makes it very ergonomic and easy to manipulate both buttons while pointing the light at the desired location. Read more