Improved Trophy and new Trophy Xtreme Optics Offer New “No Questions Asked” Lifetime WarrantyOVERLAND PARK, Kan. – Bushnell, an industry leader in high-quality optics that are waterproof, fog-proof and shock proof, announced a complete re-engineering of the company’s popular Trophy line of hunting optics. In addition, Bushnell is now offering a new feature-laden Trophy Xtreme line of binoculars, riflescopes, spotting scopes and laser rangefinders for hunting, outdoor and birding enthusiasts.

Bushnell Trophy optics have been trusted for years, and the addition of the all-new Trophy Xtreme line provides even more performance for serious hunters and sport enthusiasts. Both lines will carry the Bushnell “No Questions Asked” Lifetime Warranty. Regardless of how these optics are broken, Bushnell has one response: “Yes, that’s covered.” The No Questions Asked Lifetime Warranty, launched in early 2016, applies to all riflescopes, binoculars and spotting scopes in the Trophy and Trophy Xtreme product families. Read more

HAUPPAUGE, NY – – Meopta is pleased to introduce the MeoRed, its newest and most compact reflex sight. The MeoRed features high-quality optics and a lower profile than its predecessor, the MeoSight III, allowing users to co-witness with most iron sights. Parallax free and weighing just over an ounce, this sight is ideal for fast, close-quarter target acquisition with both eyes open and accurate shooting on the move.Designed for use on handguns with cutout slides, AR platforms or shotguns, the MeoRed is well suited for tactical use as well as three-gun competitions, target shooting and hunting close-range moving game such as hogs. It is made from aircraft-grade aluminum alloy and is fully waterproof and shockproof. The MeoRed comes with an integrated MIL-STD 1913 mount in addition to an interface plate for a Docter mount and features easy to use windage (180 MOA) and elevation (120 MOA) adjustments. Illumination of the 3 MOA red dot is activated by pushing the control button located on the left side of the sight and the brightness level of the red dot is continuous and easily adjustable. To turn the unit off, press the button and hold. Read more

Following the successful 2015 launch of the premium Wildlife XP binoculars, Steiner is proud to announce the expansion of the product line to include the 8×24, 10×26 and 10.5×28 Wildlife XP Compact binoculars.The Wildlife XP Compact roof prism binoculars feature fluoride glass, precision ground lenses, and High-Definition optics with phase corrected prisms. Read more

GREELEY, CO. — Following the successful 2015 launch of the premium Wildlife XP binoculars, Steiner is proud to announce the expansion of the product line to include the 8×24, 10×26 and 10.5×28 Wildlife XP Compact binoculars.The Wildlife XP Compact roof prism binoculars feature fluoride glass, precision ground lenses, and High-Definition optics with phase corrected prisms.

“The Wildlife XP Compact binoculars offer birders, naturalists, and hunters a wide field-of-view, true color fidelity, and crisp edge-to-edge sharpness,” said Steve Schweitzer, Vice President of Sales & Marketing for Steiner USA. “By introducing the new 8×24, 10×26 and 10.5×28 compact models, these lightweight binoculars are small and tough enough to tag along on any adventure.” Read more

Install a laser sight on multiple guns in minutes with adaptable laser technology.COTTONWOOD, AZ—LaserLyte®, innovators in firearms laser technologies, are now offering their revolutionary Master Module Laser Sight system as an a la carte item, giving you the ability to install one laser sight on multiple guns in minutes!

The Master Module Laser Sight installs easily into any of LaserLyte’s Laser Sight bodies. Dozens of different bodies are available to fit perfectly onto a variety of popular handguns. This gives users the ability to install a single Master Module on multiple guns by purchasing separate bodies, saving shooters big money from buying multiple laser sights. Read more

Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce their Outdoor Family Days Promotion. From April 1st through May 31, 2016 ZEISS is offering super saving on many of its most popular optics. Simply purchase any VICTORY HT or VICTORY SF binocular and receive a TERRA ED 8×42 binocular FREE. Or, purchase any TERRA ED or CONQUEST HD binocular and receive a $50 Visa prepaid card by mail-in rebate. ZEISS’ way of making the great outdoors even greater. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., the optics choice of elite snipers, has expanded the reticle options in its Mark 6® and Mark 8® line of riflescopes.The Mark 6 3-18x44mm M5C2 is now available with a non-illuminated Leupold® Tactical Milling Reticle® (TMR®). This tested and proven reticle expands on the traditional Mil Dot reticle by using various sized and spaced hash marks on the horizontal and vertical stadia. These marks allow for additional ranging precision, enhanced accuracy and quick one-meter range estimation reference points.

Additionally, the TReMoR 3 reticle has been added to the Mark 6 3-18x4mm M5C2 in both illuminated and non-illuminated versions.

New to the Mark 8 3.5-25x56mm riflescope are Illuminated TReMoR 3, Illuminated H59 and the Leupold Illuminated TMR reticles. Read more