Greeley, CO – Steiner Optics proudly unveils the all-new Steiner T1Xi red dot rifle sight — a highly requested addition to its esteemed line of duty optics. Engineered for speed and accuracy in the most demanding environments, the T1Xi stands out with its exceptional features and ruggedness.

At the heart of the new T1Xi are crystal-clear Steiner lenses coupled with three distinct reticle options: a 60 MOA circle with a 2 MOA dot, a standalone 60 MOA circle, or a 2 MOA dot, making this optic suited for speed and precision from close to distant ranges. A 24mm objective diameter, ensures an unobstructed full field of view when mounted on a rifle.

Tipping the scales at a mere 5.36 oz, the unit is also incredibly lightweight. Users can select 11 illumination levels via digital buttons, 9 day/night modes, and 2 night vision compatible modes, even while operating with gloves. Read more

(MANSFIELD, TEXAS) – Pulsar, a leading manufacturer of night vision and thermal imaging optics, today unveils the Merger Duo NXP50, a groundbreaking multispectral binocular that redefines outdoor vision. Combining the power of thermal and digital night vision in a single, user-friendly device, the Merger Duo NXP50 empowers users to see further, sharper, and under any condition.

The Merger Duo binocular’s ergonomic design mirrors classic daytime binoculars, making it instantly comfortable and intuitive to use. These multispectral binoculars go beyond the limitations of traditional night vision or thermal products, enabling users to seamlessly switch between high-contrast thermal imaging and sharp digital night vision on its stunning 1280×960 AMOLED display. No longer limited by darkness or challenging environments, the Merger Duo NXP50 puts the unseen world at your fingertips.

Pulsar’s cutting-edge technology shines in the Merger Duo NXP50. A 640×480 microbolometer sensor with 17?m pixel pitch and a <25mK NETD delivers exceptional thermal clarity, while the 1920×1200 digital sensor unlocks stunning detail. See up to 2,000 yards with 3-24x magnification in thermal mode or utilize the 2-16x digital magnification in digital night vision mode for versatility in any light conditions. The Merger Duo NXP50 pierces through fog, smog, rain, and dense foliage, revealing warm-blooded creatures with ease. Read more

Greeley, CO – Burris changed the rifle optics industry forever in 2006 when it introduced the company’s first laser rangefinding riflescope. Since then, the company has worked to refine this all-in-one technology to give hunters a clear advantage in obtaining fast and accurate aiming solutions. With five generations of the popular Eliminator rangefinding riflescope under its belt, Burris takes the biggest leap yet with the release of the all-new, completely redesigned Eliminator 6.

Driven by an elite hunter mindset, the tenets of ‘Train Far. Hunt Responsibly. Don’t Miss.” pushed Burris engineers to integrate the most advanced ranging, environmental monitoring, optical performance, and ballistics technology into a single, unified platform. The Eliminator 6 gives hunters the utmost confidence in their ability to make the right shot under the toughest conditions, and does so with an entirely fresh, more streamlined appearance. Using the Eliminator 6, simply range your target, hold the illuminated aiming point on your target, and hold wind if necessary. Pull the trigger, and the Eliminator 6 eliminates the guesswork, allowing the shooter to focus on proper technique, ensuring more precision and ethical hunting.

Hunters who are familiar with the legacy Eliminator series will instantly recognize the Eliminator 6 as “something different,” and they would be correct. The foundation of the Eliminator 6 is a more contemporary riflescope chassis with a modern profile featuring objective and ocular bells aesthetically balanced around a robust 34mm tube. Function and form meld with an aggressively knurled cap and adjustment knob design that delivers no-slip operation even when wearing gloves. The parallax and illumination adjustments are now conveniently located on a conventional turret-style knob that also contains the range activation and brightness button array. Read more

Wixom, MI – Trijicon® is supporting the surge in popularity of pistol mounted optics and suppressors with the expansion of their Suppressor/Optic Height night sights category to include more front sight color options in models that cover the most popular pistol brands. New for 2024, self-defense, law enforcement, military, and competition shooters will have more options intended to provide unfailing, any-light aiming with proven Trijicon durability. Options are now available for GLOCK®, Smith & Wesson®, FN®, SIG Sauer®, Springfield Armory®, HK®, CZ®, and many Model 1911 pistols. Read more

LARAMIE, Wy. – HIVIZ® Shooting Systems, the premier manufacturer of high quality tritium/fiber-optic and fiber-optic sights for shotguns, handguns and rifles, is thrilled to announce their latest innovation—the FastDot H3®.

The FastDot H3 provides the user with faster sight acquisition out of the holster and positive sight alignment feedback through conventional sight alignment. Instead of a traditional blade centered in a notch, this sight uses a circle within a circle. As the user brings the front sight into alignment with the rear, the front red sight disappears behind the rear sight leaving behind a glowing green circle to alert the user of positive alignment.

Features of the FastDot H3 include: Read more

Leading German optics brand Leica once again revolutionizes the hunting industry unveiling the Geovid Pro 10×42 AB+, a groundbreaking binocular setting a new benchmark in precision and features. This industry leading package integrates Leica’s renowned optics and a top-tier laser rangefinder which is further enhanced with the precision of Applied Ballistics® Elite software. Leica is proud to be the first optics manufacturer to introduce ‘Shot Probability Analysis’, an innovative and exclusive feature, designed to significantly enhance shooting and hunting accuracy, offering unparalleled support in real time decision-making.

The state-of-the-art ‘Shot Probability Analysis’ technology was developed by leading ballistics software manufacturer Applied Ballistics®. This groundbreaking feature calculates the probability of hitting the desired target by evaluating the reliability of four main parameters – distance, wind speed, rifle precision and muzzle velocity of the bullet. After providing variable input data, users receive a hit probability percentage shown both in the Leica Hunting App and the Geovid Pro AB+ display. This advanced technology supports ethical, safe and informed shots. Read more

LaserMax, a trusted leader in laser sight innovation, announces the launch of their new line of red dot sights designed for pistol and long gun platforms. Leveraging over 25 years of expertise in laser aiming solutions, LaserMax has developed a series of exceptional red dot sights that cater to various shooting needs.

The new red dot sight line features four distinct models, each accommodating a wide range of firearm platforms and user preferences. All models feature advanced functionalities, such as external light sensors which automatically adjust the brightness of the red dot based on ambient lighting conditions. This ensures optimal visibility in any lighting environment. Additionally, users can manually adjust multiple brightness settings and benefit from the convenient shake-awake feature. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the immediate launch of its brand-new Mark 4HD family of riflescopes.

No matter the use-case, the Mark 4HD’s optical clarity and lightweight design will get the job done at the range or in the field. The Mark 4HD series features a 4:1 zoom ratio and five magnification ranges, giving you an accurate and reliable option for close-quarter engagements, long-range dominance, and everything in between.

“The Mark 4HD family was designed to deliver incredible performance and versatility–there’s an answer in the line for every rifle, on every range,” said John Snodgrass, Tactical Product Line Manager for Leupold & Stevens, Inc. “While its features will allow it to immediately find a home on the rifle of even the most experienced professionals, we’re also excited that, right away, the Mark 4HD offers shooters across the board the opportunity to make the jump to premium performance optics.”

The five magnification ranges available include: 1-4.5×24, 2.5-10×42, 4.5-18×52, 6-24×52, and 8-32×56. The 1-4.5×24 and 2.5-10×42 models feature 30mm maintubes. All 1-4.5×24 models are Second Focal Plane, while the 2.5-10×42 model is available in First (FFP) or Second Focal Plane (SFP). The three higher magnification options have 34mm maintubes and are all FFP optics. MIL or MOA adjustments and reticles are available throughout the line. Read more

Viridian Weapon Technologies is proud to introduce two specifically engineered products, the C5L Custom and CTL Custom designed to fit the SIG P365, with its proprietary rail. These new C Series lights and lasers represent the latest evolution in the line introducing custom mounting, design, and usability, reaffirming Viridian’s commitment to delivering top-tier performance and innovation while adapting to firearm enthusiasts personalized needs.

C5L Custom for SIG P365

Rail-Mounted Aiming Powerhouse: The C5L Custom features a Viridian Green laser and 550 lumens of illumination tailored for the SIG P365. This compact and high-performance green laser provide aiming and light in either day or night scenarios.

Rail-Mounted Illumination Superiority: The CTL Custom delivers a potent 550 lumens of illumination specifically for the SIG P365. With 17,000 lumens, the tactical light elevates both carry and tactical shooting experiences. Read more