50 mm optical performance in a 42 mm frame

ZEISS presents the all-new SFL 50, an extension of the renowned SFL family of binoculars. It combines the outstanding optical performance of a 50 mm binocular in the size and weight category of competitors’ 42 mm frame sizes. The SFL 50 offers superb performance at twilight and dusk and is a pleasure to carry. Available in three magnifications: 8×50, 10×50 and the most anticipated 12×50 model, the SFL 50 binoculars represent a most impressive breakthrough in binocular technology and design. “With the SFL 50, we have been able to combine the optical performance of 50 mm binoculars in a design that is as compact and lightweight as a classic 42 mm model,” says Nur Ölmez, Category Manager at ZEISS.

Bright and Light

Thanks to highly innovative optical designs, with thinner lens elements and optimized spacing between lenses, the all-new ZEISS SFL 50 saves on length and weight while delivering exceptional optical performance. The magnesium housing not only contributes to weight reduction but also ensures ruggedness, durability and better stability between extreme temperature shifts.

The ZEISS UHD Concept creates a light transmission value of 90% and the 50 mm objective allows for an appreciably larger exit pupil – providing for an exceptional amount of light to reach the eyes. Particularly at twilight, when the eye’s pupil becomes wider, the large exit pupil of the SFL 50 ensures a bright, clear image – providing a particularly enjoyable and comfortable viewing experience. The large exit pupil, combined with the generous eye relief, affords quick access to a full image so that even moving subjects can be witnessed effortlessly. Read more

Premium Components and Quality in a Compact and Adaptive Reflex Sight

Hawke® Optics, a worldwide leader in precision shooting optics, introduces the new Frontier Reflex sight. A high-performance, compact reflex red dot sight built for accuracy and durability, using ultra-clear optics, adaptable mounting, and the level of quality you expect from the Hawke Frontier line.

Featuring premium, wide view optics, Frontier is designed for daily carry, competition, and duty pistols, while being equally brilliant on AR’s and hunting rifles. Available in RMSc footprint for slimline pistols, Docter or DPP footprint for full-size pistols and rifles, and supplied with a low-profile Weaver/Picatinny base for limitless mounting options. Read more

Leupold & Stevens, Inc., the leader in rugged, lightweight, and exceptionally clear sport optics, has announced the launch of its new BX-4 Range HD TBR/W Gen 2 rangefinding binocular.

An evolution of the award-winning original, the BX-4 Range HD Gen 2 delivers improved ranging performance and industry-leading light transmission, color purity, and edge-to-edge clarity. Available in 10×42 and 12×50 configurations, it’s a best-in-class rangefinding binocular.

“The original BX-4 Range HD combined the industry’s fastest ranging solution with class-leading optical performance,” said Eric Overstreet, Technology Product Line Manager for Leupold & Stevens, Inc. “With the Gen 2, we’ve upgraded nearly every single facet of the product. You’re getting improved optics, greater ranging distance, and the addition of some of our game-changing features.”

The BX-4 Range HD Gen 2 is built around Leupold’s Elite Optical System, which delivers superior dawn-to-dusk light transmission, elite level glare reduction, and the resolution diehard hunters and shooters demand. In side-by-side comparisons, the Gen 2 separates itself from the competition, especially in low light, where other rangefinding binoculars fall short. Read more

GRITR is proud to unveil its brand-new safety shooting glasses, designed for clear vision, maximum comfort, and reliable performance in any environment. Equipped with distortion-free, anti-fog lenses, these glasses are built for long-range use, ensuring you never struggle with fogged-up lenses again. Plus, sunglasses offer full UV400 protection to shield your eyes from harmful sun rays.

Designed for all-day wear, GRITR glasses feature an adjustable, anti-skid nose pad and flexible earpieces for a secure, snug fit that won’t slip. Crafted from durable, lightweight polycarbonate, they meet OSHA standards with ANSI Z87.1 certification and offer high-impact protection.

Perfect for shooting, hunting, construction, and more, GRITR glasses come with a lifetime warranty—repair or replace at no cost!

Learn more at GRITR’s website or Amazon page. Read more

ATN Corp, the foremost authority in advanced Smart Digital, Night Vision, and Thermal Vision Optics is pleased to announce that one of their latest innovations, the TICO LTV 640×480 is ready to ship. This groundbreaking thermal clip-on device offers a revolutionary upgrade for hunters and observers, transforming any daytime scope into a high-performance thermal sight. The product was unveiled at SHOT Show 2025 in Las Vegas and received incredible feedback with staggering demand.

With the TICO LTV, you’ll experience a significant upgrade in your hunting and outdoor gear with the TICO LTV from ATN. This innovative thermal clip-on effortlessly converts your daytime scope into a high-performance thermal sight, offering unprecedented benefits for predator detection and observation. With versatile viewing modes including Black Hot, White Hot, and Color, the TICO LTV adapts to various environments and target detection needs, ensuring you never miss a moment.

The TICO LTV is engineered for simplicity and efficiency. It attaches quickly to your rifle scope using the Scope Mounting System (SMS) or Quick Detach Mount (QDM), providing a secure and swift connection. There’s no need for zeroing; just install, align with the reticle, and you’re ready to go. Despite its advanced features, including a 1024×768 OLED display, the TICO LTV remains lightweight at just 1.1 lbs and boasts an ultra-low power consumption for over 8 hours of continuous use. Read more

iRayUSA, the United States distributor of InfiRay Outdoor and Nocpix thermal optics, is proud to introduce the QUEST thermal binoculars, available through dealers in the United States beginning mid-March 2025. These binoculars combine cutting-edge thermal imaging with the ease and comfort of a dual-eye experience, offering a smoother, more intuitive alternative to traditional monocular optics.

The QUEST is powered by a 12 µm ?15mK 640×512 thermal sensor and Reality+ image processing, delivering crisp, high-resolution images on dual 1920×1200 displays. Each display features individual diopter and position adjustments, ensuring a customizable viewing experience. The integrated 1,000-yard laser rangefinder provides quick, accurate distance readings, while digital image stabilization ensures steady visuals in challenging conditions.

Designed for extended use, the QUEST features both an internal USB-C rechargeable battery and an auxiliary IRB-2 (18650 cell) rechargeable battery, allowing users to hot-swap batteries for uninterrupted operation. The binoculars are available in two models: the H50R with a 50mm objective lens and the H35R with a 35mm germanium lens. Each pair comes with a comfortable, fully adjustable binocular harness for added convenience during long sessions.

Models and Pricing:

• • QUEST H50R – 640×512 Sensor, 50 mm Objective, LRF – MAP $3,499
  • QUEST H35R – 640×512 Sensor, 35 mm Objective, LRF – MAP $2,999

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