Tucson, AZ – Veteran owned optics company, Riton Optics, is proud to announce the release of their first pistol red dot optic, the X3 Tactix PRD. This new product release further diversifies the Riton product line which currently features riflescopes, red dots, binoculars and accessories.

Being engineered and tested at the Riton headquarters in Tucson, AZ, the goal was to create a high-quality product that can withstand the most rugged applications, while also providing an optic with the highest level of functionality and ease of use. Riton Optics, once again, hit the mark with the new X3 Tactix PRD. Read more

GREELEY, Colo.–Bow hunters looking to upgrade to the most advanced bow sight on the planet will receive a $100 gift card with the purchase of a Burris Oracle Bow Sight from an authorized Burris dealer. The promotion runs through September 31 and the gift card can be used towards the purchase of anything on the Burris website.

The Oracle was designed for bow hunters who understand the importance of minimal movement and properly ranging targets when mere seconds and feet count. The Oracle eliminates aiming between pins by instantly calculating and displaying the exact aiming point for any distance and shot angle.

A laser activation button mounts to the riser for quick, convenient access while a quick push of the button activates the built-in IR laser rangefinder. Within seconds, the range to the target is shown along with an illuminated pin for the exact drop and angle-compensated aim point.

Illuminated aiming pins are displayed on a vertical LED trajectory bar running through the entire midsection of the sight. The bar also displays a fixed 20-yard pin for a constant reference point when ranging targets. If the ranging is unsuccessful, the sight will display standard dots in 10-yard increments starting with the 20-yard pin. Read more

TAMPA, FL – Meopta USA Sport Optics is now shipping its newest line of premium riflescopes – the Optika6 series.

Available in hunting and shooting models, Optika6 riflescopes feature a 6x zoom, zero-reset turrets and advanced MeoBright lens coatings that deliver edge-to-edge clarity and exceptionally bright, sharp images. The 3-18×50 and 3-18×56 FFP and SFP models are currently shipping along with the 5-30×56. The other Optika6 models will continue to roll out throughout the month of September.

“The new Optika6 series marks a significant expansion in Meopta’s riflescope offerings, delivering new features, premium performance and exceptional value in a 30mm riflescope,” said Randy Garrison, Director of Meopta USA Sport Optics.

The Optika6 Shooting series is available with numerous illuminated and non-illuminated first focal plane reticle options, including new DichroTech reticles, which feature battery-free illumination in varying light conditions. The 30mm Shooting series is available in the following models: 1-6×24, 3-18×50, 3-18×56 and 4.5-27×50. There is also a 34mm 5-30×56 model with ED glass to eliminate chromatic aberration at high magnification. All Optika6 Shooting series riflescopes feature rubber-armored target turrets for a non-slip grip. Read more

City of Industry, CA – Holosun is pleased to introduce the latest in its lineup of premium micro red dot optics, the HE508T-RD. The HE508T is a pistol sized protected by a CNC machined titanium housing. Its open frame design and ultra-clear glass give the HE508T a superior sight picture, and the latest Holosun technologies make this optic ideal for any situation.

Leading the Holosun lineup for pistol sized optics, the HE508T is packed with proprietary technology to help keep its users shooting in any environment. The HE508T’s titanium housing makes it durable, corrosion resistant, and lightweight while Solar FailSafe and Shake Awake technologies keep it running, no matter what. Additionally, the HE508T has an IPX8 waterproof rating which means that the optic can safely operate in wet climates, in the rain, and even when submerged in water.

Holosun proudly boasts a battery life of up to 100,000 hours, or ten years, on the HE508T. Battery life is critical, so Holosun developed Shake Awake technology that helps users preserve battery life by detecting motion, and a lack of motion, in the optic. When no motion is detected, the unit will automatically power down the L.E.D. to conserve power. Once movement resumes, the optic immediately restores power to the L.E.D. so that the user never has to guess or wonder if their optic is active. If the unexpected should occur and the battery does fail, Solar FailSafe uses a small solar panel mounted on top of the HE508T to collect ambient light to provide illumination for red dot. The brightness of the L.E.D. varies depending on the amount of light in the environment so users will never have a dim red dot in daylight or one that’s too bright indoors. Read more

NEWINGTON, N.H. – SIG SAUER Electro-Optics is now shipping the OSCAR8™ HDX Variable Power Spotting Scope. With more power, magnification, and the latest advancements in technology the OSCAR8 is a premium, angled eyepiece 27–55×80 mm spotting scope, featuring the industry-innovating SIG SAUER HDX optical design, and built specifically for hunters and shooters that demand the best in all-weather performance and durability in the field. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., has announced the arrival of its new SX-4 Pro Guide HD spotting scope line. The latest additions to the company’s class-leading Pro Guide HD family of observational products, two SX-4 Pro Guide HD spotters will be available: a 20-60x85mm model and a 15-45x65mm model. Both are available in a straight or angled eyepiece design.

Built to take on the harshest conditions and deliver relentless performance all season long, the SX-4 Pro Guide HD spotting scope should find a home with diehard hunters and shooters across the country. You’ll see more in less light with Leupold’s proprietary Twilight Max HD Light Management System, which is capable of adding up to 30 extra minutes of glassing light and will eliminate 90 percent more glare-producing stray light than its competitors. A generous, oversized eyebox, meanwhile, helps eliminate eye-strain and fatigue. Leupold has engineered it from the ground up to deliver unparalleled optical quality in its class. Read more

City of Industry, CA – Battery life and ease-of-use are critical features for any electronics to be used defensively or in the field. Whether sighting in game or responding to a potential threat, events often unfold quickly and there isn’t time to fumble for controls to turn an optic on or worse, discover that the batteries are dead at that moment of need. That’s why Holosun has incorporated Shake Awake™ technology in all of its open reflex, tube and micro red-dot optics.

Shake Awake™ allows a Holosun optic to essentially go to sleep after no movement or vibration is detected during a set period of time; much like your computer when not in use. The amount of time before the optic shuts off is completely programmable by the user. As soon as the optic senses movement, it automatically turns on for immediate use and at the same level of brightness last used. This feature helps promote longer battery life and ensures the unit is ready for action the second the firearm is picked up. Read more

FORT SMITH, AR – The new and improved patented and proven Axeon® Absolute Zero® makes sighting in your rifle absolutely easy. Using two precision lasers it guarantees you hold your rifle in the exact same place while sighting in thereby providing the ability to completely eliminate hold error and establish a zero in just one shot.

The Absolute Zero from Axeon Optics includes a new mounting system making it the easiest, most efficient, and accurate way to find your zero at 25 yards giving you the ability to zero at 100 yards with cold barrel accuracy. It comes with an adapter that fits your rifle’s Picatinny or Weaver rail. It also comes equipped with a quick disconnect mount that allows the unit to mount onto any scope that has a 1-inch or 30 mm tube. Adhesive backed reflective grids are included with each Absolute Zero making the red lasers easy to identify and locate even in bright sunlit conditions. Read more

GREELEY, Colo. (August 1, 2019) –

Hunters and shooters can gain great savings on Burris’ optics promotion running through December 31. Incentives range from an incredible $500 in savings with the purchase of an Eliminator III laser range-finding smart riflescope to $180 with the purchase of a Fullfield II and $210 with the purchase of a Fullfield E1.

For a limited time, the Burris Eliminator III 4-16x50mm smart riflescope is available for $999, an instant $500 savings. The Eliminator is the most innovative and effective hunting riflescope in the world; combining outstanding optics, pinpoint laser ranging out to 1,200-plus yard and push-button automatic trajectory compensation across virtually all rimfire, centerfire and muzzleloader rifles and ammunition. Precision optics, a built in digital inclinometer, integrated smart dope card and laser rangefinder combine four tools into one advanced optic. Read more

Melville, NY – Twenty-three years after the debut of the original MONARCH riflescope, Nikon unveils an all-new line of long-range optics designed specifically for discerning sportsmen and women. For 2019 and beyond, MONARCH M5 becomes the new patriarch of the Nikon riflescope family.