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GREELEY, Colo. — Burris has expanded the incredibly popular XTR II™ line with the introduction of two new 1-8x24mm riflescopes. With true 1x magnification for optimal situation awareness and expanded 8x magnification for longer target acquisition, the new 1-8x models feature two new reticle designs and the impressive M.A.D. knob system, making them the perfect solution for competitive shooters and tactical operators.The Modular Adjustment Dial (M.A.D.) System allows users to choose from competition-style exposed knobs or capped knobs on both windage and elevation adjustments in any combination they desire. This new design also allows for custom knobs to be added to the riflescope to perfectly match the trajectory of any ammunition. Zero Click Stop functionality is standard in the M.A.D. System, letting you quickly and easily revert back to the original zero setting without counting clicks.

The new Ballistic Circle Dot™ reticle is a versatile milradian reticle. Located in the Front Focal Plane, it incorporates an illuminated circle with small illuminated center dot for rapid target acquisition. Trajectory compensation is provided out to 600 yards to allow for engagement of targets at mid- and long-range distances. Read more

Core HX Riflescope Series debuts whitetail, hog hunting reticles(MANSFIELD, TEXAS) – Sightmark is proud to announce the release of the Core HX Riflescope Series, offering four new reliable hunting optics that serious hunters can depend on season after season. Designed solely for the field, the Sightmark Core HX Riflescope Series has been crafted to offer versatility to the modern hunter. The Core HX series of optics allows hunters to confidently prepare for the season ahead by providing the right reticle styles and features to match any pursuit. Read more

Variable color palette modes offer several advantages(MANSFIELD, TEXAS) – Pulsar is proud to release its newest editions to the Quantum series of thermal imaging monoculars, giving users the ultimate edge in the field. The new Pulsar Quantum XD38S and XD50S feature an advanced OLED display (640×480 pixels) and a high resolution microbolometer sensor (384×288 pixels) with seven different color palette modes for optimal viewing in a variety of scenarios.

Director of Product Development Jonathan Horton said, “The addition of the color palette modes expands the applications of the Quantum XD38S and XD50S Thermal Imaging Monoculars. Red hot mode is ideal for search, rescue, and surveillance operations as only high heat signatures, such as the human body, are displayed in red which makes detection quicker and easier. The polychrome, or rainbow, color mode is beneficial for firefighters to quickly locate smoldering hot spots within walls of a burning building.” Read more

NORTH CHESTERFIELD, VA – Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is pleased to announce the all new, VICTORY V8 illuminated riflescope line. Models include; 1-8×32, 1.8-14×50, 2.8-20×56 and 4.8-35×60. Select models include the new bullet drop compensator ASV, which is a 9 engraved ring system that allows each user to match the appropriate ring to their specified long range ballistics. Also included is a certificate for a free custom engraved KENTON ballistic turret ring ($149.00 retail value ) that will be built to exactly match a chosen caliber and load, a set of industry leading and award winning TALLEY signature rings ($149.00 retail value) and a SWITCHVIEW magnification “high-speed” throw ring ($60.00 retail value), for extremely fast magnification change and target acquisition. Read more

Designed in close collaboration with the Israeli Defense Forces, the Meprolight Mepro M21 self-illuminated day/night sight is always on and always ready. The M21 is standard issue to the Israeli Defense Forces troops, that’s why it’s built to withstand the harshest combat conditions. The M21 reflex, self-powered day/night sight is trusted by top military and law enforcement agencies worldwide.Featuring a large, 30mm FOV, shooters are able to quickly acquire targets while both eyes remain open. The sight is powered by fiber optic and tritium technology, which requires no batteries! The armored designed can withstand all weather and temperatures, from 50 degrees Fahrenheit below zero upwards of desert conditions topping at 150 degrees; the M21 is built to be as tough as you are. Read more

GREELEY, Colo. — Competitive shooters have come to rely on Steiner for high-quality, dependable optics and shooting accessories. Continuing that tradition, Steiner has launched the new line of T-Series Rings for both 30 mm and 34 mm scope tubes.T-Series Rings are made in the U.S.A. and offer the perfect mounting solution for precision riflescopes. The rear ring incorporates a bubble level with a blue liquid to help shooters maintain a perfectly level shooting platform for consistent, repeatable accuracy. The rings are available in Low, Medium, High and Extra High heights.

Steiner’s T-Series Rings are machined from rugged aluminum alloy for an extremely durable yet lightweight mounting solution. They can be mounted on any Picatinny-style rail, and the 34 mm rings are drilled and tapped to accept a reflex sight or riser mount. Read more

Viridian® announced today at SHOT SHOW 2016 the introduction of a new line of weapon-mounted LED illuminators that further enhance the company’s market leadership position. “Viridian has been the pioneer and leader in green laser sight technology for the past decade, and now we’re taking all that know-how to launch this exciting new, feature-rich line of LED long range illuminators.” said company President/CEO Brian Hedeen.”The Illuminator Series™ consist of three different models of weapon-mounted lights that are available in four different CREE® LED color configurations.” said company Director of Marketing Mike Dinndorf. Green and red light versions are ideal for hog/varmint hunting and blood tracking while the white and IR models suit the needs for law enforcement, home defense or those with night-vision equipment. “This is a dream product; especially for hog hunters who require dependable, long-range illumination at night to ensure target identification without spooking their prey.”

Viridian’s new Illuminator Series includes the V-100™, V-200™ and V-300™; with the V-300 boasting an electronic Power Zoom™ feature that allows the user to focus the intensity of the beam with the just the touch of a finger. Each model ships complete with three different mounts, batteries, remote tail cap and tool kit and are available in green, red, white and IR versions. The Illuminator Series are currently in stock and ready to ship. Read more