HAWKE® Optics’ New Endurance Reflex Sight

Hawke® Optics, a worldwide leader in precision tactical optics reveals the new Endurance Reflex sight. A high performance, slimline reflex red dot sight built for accuracy and durability, in an ultra-compact and lightweight package.

Shooters will appreciate the ability to switch between multiple reticles at the press of a button. The Endurance features a user-selectable 3 MOA dot, 30 MOA Circle, and Circle + Dot multi-reticle system. A 10-stage digital brightness control includes 2 night-vision compatible settings for enhanced flexibility, making this a great sight for both hunting, target, and tactical shooting situations.

The Endurance Reflex sights utilize the RMSc footprint for seamless direct mounting to slimline pistols. The sight also includes a removable Weaver/Picatinny base for an ultra-compact aiming solution on rimfire, air rifles, AR’s, and shotguns, giving you the ability to mount the Endurance Reflex on virtually any firearm for extreme adaptability. Read more

Ruger Introduces Seventh Edition of Ruger Collector’s Series: VOTE 2024 10/22

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the Seventh Edition of the Ruger® Collector’s Series – the Vote 2024 10/22® Carbine. Accompanied by unique collector’s memorabilia, this Seventh Edition of the Collector’s Series is a great way to start a 10/22 collection, add to an existing collection, or simply celebrate your right to vote.

This collectible rifle features an exclusive Collector’s Series bolt marking and comes packaged with a Ruger Collector’s Series commemorative decal in the box. Also included are a Seventh Edition Ruger Collector’s Series pin, as well as a “Vote 2024” metal street sign, button, and bumper sticker. Read more

Savage Arms Debuts New Rimfire Lever Guns

Savage Arms®, an iconic firearm manufacturer, announces two new rifles to its extensive line of industry-leading rimfire firearms and enters another new category. The REVEL CLASSIC and REVEL DLX, two cutting-edge takedown lever guns, bring a fresh perspective to the classic lever action rimfire rifle. With innovative features and exceptional craftsmanship, these firearms are set to revolutionize the shooting experience.

REVEL’s lever action mechanism delivers smooth and reliable cycling, while the crisp trigger ensures precise shot placement. Simple, quick take-down in the field or at the range makes this a new go-to backpack rifle. Equipped with a tubular magazine, REVEL offers ample firepower for plinking or small game hunting. The REVEL CLASSIC and REVEL DLX combine aesthetics and cutting-edge performance for a new standard in takedown rimfire firearms. Read more

Invasive Box Tree Moth Confirmed in Lapeer County, Michigan

Suspected cases can be reported online at Michigan.gov/ReportBTM

The Michigan Department of Agriculture and Rural Development is addressing the detection of box tree moth (Cydalima perspectalis) in Lapeer County recently reported by the United States Department of Agriculture. Although this invasive pest is not a threat to Michigan’s natural resources, it can lead to significant defoliation and death of ornamental boxwood.

The new population of box tree moth was discovered through monitoring efforts in collaboration with the USDA. MDARD has been conducting statewide trapping for the pest, while the USDA has focused on trapping around the perimeter of the other 12 counties currently under quarantine to track the spread of this pest.

“These surveying and trapping efforts play a significant role in helping monitor and slow the spread of box tree moth within our state,” said Steve Carlson, MDARD’s Pesticide and Plant Pest Management Division Director. “We’re continuing to work closely with Michigan’s horticulture industry to ensure the safe trade of plant materials and minimize the impact on nurseries, greenhouses, and retailers both inside and outside of the quarantined area.”

In 2023, MDARD implemented a box tree moth interior quarantine, which now encompasses 12 counties in Southeastern Michigan: Clinton, Eaton, Ingham, Jackson Lenawee, Livingston, Macomb, Monroe, Oakland, St. Clair, Washtenaw, and Wayne. MDARD is currently working to update the quarantine to include Lapeer County, which would make it the 13th county impacted by BTM. Read more

‘Nick’s Wild Ride with Nick Hoffman’ Premieres September 27 on Outdoor Channel

Nick’s Wild Ride Airs 7:30 p.m. ET on Fridays during “American Wild” Block

For the last nine years, country music artist and hunter, Nick Hoffman, of Nick’s Wild Ride has been taking audiences on an incredible global journey on Outdoor Channel. In his latest season, premiering September 27 at 7:30 p.m. ET, Hoffman promises more adventures, more food, culture, music and more history to get to the heartbeat of the locations he visits.

Since its inception nearly a decade ago, Nick’s Wild Ride with Nick Hoffman has featured destinations from Argentina to Europe, Kyrgyzstan to Africa, and Alaska to Arizona. Reflecting on these experiences, Hoffman remarked, “In my wildest dreams, I never expected the places this show would take me. Every location has been special and life-changing in some way, but if I had to pick a favorite, the first time in Africa was a life-changing event on many levels.” Read more

NSSF Releases 2024 Congressional Report Card

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, released its 2024 Congressional Report Card, grading sitting U.S. Representatives and U.S. Senators on key legislation that is of critical importance to the firearm industry, the Second Amendment rights of law-abiding citizens and America’s hunters and recreational target shooters. Five U.S. House of Representatives were not graded due to special elections to fill vacancies, resulting in the new Members having an insufficient voting and co-sponsorship record for grading.

“This report card will be critical for voters to do their research as we head into the final stretch towards the November elections just six weeks from now. NSSF’s 2024 Congressional Report Card tells voters exactly where their lawmakers stand on issues including defending the firearm industry’s ability to engage in the lawful commerce of firearms and ammunition and safeguarding the Second Amendment rights of customers, as well as promoting hunting and recreational target shooting – America’s greatest outdoor pastimes,” said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “This nonpartisan report card reflects the level of support of each lawmaker on firearm industry priority legislation during the 118th Congress, between 2023 and 2024. These grades indicate their public voting record as well as their sponsorship and co-sponsorship of key legislation, their work on committees, letters signed to support firearm industry issues and their overall leadership in championing our industry.”

NSSF awarded 29 U.S. Senators and 123 U.S. Representatives the rating of “A+.” Of those, 8 Senators and 24 House Members attained the new NSSF distinction of being named to the Dean’s List. To earn this special recognition, members needed to have a 100-percent voting and co-sponsorship record. Read more

Buck Commander Unveils BUK OPS X-Factor Crossbow Range-Finding Scope

Buck Commander proudly introduces the latest addition to its arsenal of innovative products with the BUK OPS® X-Factor Crossbow Range-Finding Scope™. Buck Commander has changed the way hunters maintain accurate yardage without losing sight of their trophy. This state-of-the-art scope is designed to redefine precision in crossbow hunting, offering hunters an unparalleled advantage in acquiring ranges quickly and accurately.

Buck Commander’s BUK OPS X-Factor scope eliminates the need for a separate rangefinder, providing hunters with convenience and efficiency. Unlike traditional methods, hunters can now obtain the yardage of a deer without the hassle of lowering or resetting the position of their crossbow. The X-Factor features a built-in angle-compensating laser rangefinder that is activated instantly with a simple press of a button. Holding the range button down enables Scan Mode, which actively tracks the range of a target as it is on the move. Whether navigating hilly terrain or taking a shot from an elevated position, the X-Factor adapts seamlessly to the environment. Read more

Merger LRF XT50: Unrivalled Excellence in Thermal Imaging

As hunting season kicks off, Pulsar is proud to introduce the Merger LRF XT50, a new addition to our premium HD thermal imaging binoculars line. Equipped with a 1280×1024 pixel resolution sensor and a built-in laser rangefinder, this device sets a new standard for top-quality observation. The Merger LRF XT50 offers the perfect balance between a wide field of view and high magnification, enabling you to spot the smallest details on high zoom levels while enjoying an expansive field of view— unmatched in its class.

Versatile and multi-functional

The Merger LRF XT50 excels in versatility. Whether you’re tracking small, fast-moving targets or larger game at long distances, these binoculars are designed to perform in any environment. Its wide field of view is particularly valuable in dense, forested areas where situational awareness is key.

But the Merger LRF XT50 isn’t just for hunting. It excels in various activities, including search and rescue, outdoor exploration, birdwatching, sailing, and personal security. Read more

Introducing the Taurus 22TUC

Taurus, a leader in the firearms industry, proudly announces the launch of the Taurus 22TUC, a compact and reliable .22 LR pistol designed for everyday carry and personal defense. With its user-friendly tip-up barrel design, shooters can load effortlessly without the need to rack the slide, making the 22TUC an ideal choice for both new and experienced firearm owners. Coupled with its double-action (DA) trigger for dependable ignition and a 9-round capacity, the 22TUC strikes the perfect balance between classic design and modern innovation—offering a lightweight yet powerful solution for concealed carry or as a backup firearm.

Key Features of the Taurus 22TUC: Read more

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