Beretta Launches New A300 Ultima Sporting Shotgun

Accokeek, MD (April 14, 2023) – Beretta is excited to announce the launch of a brand-new, competition semi-automatic shotgun – the A300 Ultima Sporting. This new shotgun is engineered to be ultra-reliable and evenly balanced for clay target shooting.

Featuring the classic gas operating system of the proven A300 platform, this new sporting gun features a 30” (12 ga.) or 28” (20 ga.) barrel with a white front bead and a mid-bead on a 7mm stepped rib.

An enlarged loading port, extended bolt release and bolt handle make operating the gun easy and intuitive.

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Beretta Launches New PMXs Semi-Auto Pistol

Accokeek, MD – Beretta is excited to announce the launch of a new pistol from our PMX family – the PMXs. After years of refinement of the PMX for military and law enforcement agencies around the globe, the PMXs has been translated into a semi-automatic pistol variant for civilian and modern sporting applications.

The PMXs is a highly reliable and proven direct blow-back design, coupled with modern polymer components to enhance durability and save weight. Packed with versatile features such as fully ambidextrous controls for user adaptability, multiple attachment points such as QD and sling mounts, and a ½” x 28 TPI threaded barrel for accepting 9mm muzzle devices.

Built for reliability, durability, and performance demanded by NATO qualifications, PMXs is one of the most adaptive pistol platforms that guarantees performance in any operating environment.

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SAF: “Reaction to Minnesota Court Ruling Shows Anti-Gunners Want Gun Ban”

BELLEVUE, WA – The hysterical reaction by Everytown for Gun Safety, Giffords lobbying group and the Brady gun control group to the recent ruling by U.S. District Judge Katherine Menendez which declared Minnesota’s restriction on handgun permits only for those over age 21 unconstitutional is proof these organizations are interested only in banning handgun ownership by young adults, the SAF said today.

“Everytown, Brady and the Giffords group all claim to support background checks and training,” noted SAF’s Alan M. Gottlieb. “Yet they want to keep young adults, who have training and can pass background checks, from having guns. This is hypocritical dishonesty.

“Their alleged concerns are unfounded, and they know it,” he continued. “Two years ago in Kansas, lawmakers overrode Gov. Laura Kelly’s veto of HB 2058, which creates a special concealed carry permit for young adults, with training and background check requirements. So far, there have been no issues.

“In Montana,” he added, “the age of majority has been 18 since a state constitutional change in 1978. There have been no issues in Big Sky Country as a result, either.

“What these experiences prove is that the gun prohibition lobby has a head-in-the-sand approach,” he observed. “They want the rest of us to bury our heads to recent history. In Minnesota, a handgun permit doubles as a permit to acquire a handgun. This permit also allows an individual to carry a rifle or shotgun in public under various circumstances.” Read more

91 Years and Still Backlash Free

Changes at Zebco, but the “bomb company” keeps on ticking

Zebco-Europe, the continental arm of one of the most venerable names in the tackle industry worldwide, has announced the closing next year of their long-time operation in Tostedt, Germany.

The company says the measure is a streamlining of European operations. Per North Data (northdata.com) Zebco-Europe GmbH had negative earnings from 2015 to 2020, though it had a boom year in 2021.

Zebco (then a part of Brunswick) bought the operation in 2011, and then was itself acquired by Rather Outdoors in 2021. Rather Outdoors has also acquired multiple other companies in the fishing industry in recent years, including Lew’s, Strike King, Fox, Matrix, Preston, Salmo and Fox Rage.

Rather is consolidating their European operation and moving the business to Belgium. The German operation will be closed and about 80 employees will lose their jobs in 2024, according to a recent letter from Paul Reeves, president of Zebco-Europe.

Unfortunately, the operation of several locations in several countries does not make economic sense due to the significantly higher costs. We have decided that the best way for Rather Outdoors to do business is to consolidate our operations in mainland Europe,” Reeves said in the letter.

A Brief History

Zebco was founded in 1932 as the Zero Hour Bomb Co. with a patent on cylindrical electric time bombs used in the oil-drilling business. In 1942, with that patent set to expire, they began making a then-revolutionary fishing reel designed by Texas watchmaker H.D. Hull—a casting reel that could not backlash. The closed-face spinning reel was born.

The reel was an instant hit, and by the middle 1950’s it was the most popular fishing reel in the nation. The company was acquired by Brunswick, parent of Mercury Marine and other outdoors businesses, in 1961. It moved into the Tulsa headquarters in 1966. By 1975, some 70 million of the reels had been sold. Today, the count is in excess of 250 million reels. Read more

Bear Creek Arsenal Partners with Sierra Bullets to Offer Ammunition Online

Sanford, NC – Since 2013 Bear Creek Arsenal® has proudly provided American-made AR rifles, components, and accessories at phenomenal prices and quality. Now for the first time, customers can turn to Bear Creek Arsenal® for their ammunition needs as well.

Bear Creek Arsenal® is proud to announce its partnership with Sierra Bullets® to sell MatchKing®, BlitzKing®, and GameChanger® ammo in a variety of calibers. Sierra® has consistently been among the leaders in bullet accuracy for decades and their high performance at good prices makes them a perfect fit for Bear Creek Arsenal’s® products and customers.

.308 Winchester, 6.5 Creedmoor, .30-06 Springfield, 300 AAC Blackout, .223 Remington, and 9mm Luger are all now available at bearcreekarsenal.com with more calibers to come! From rifles, pistols, complete uppers, lowers, optics, accessories, outdoor equipment, and now ammo, Bear Creek Arsenal® has you covered.

For more information please visit bearcreekarsenal.com

Lucid Optics “B” Series

(Riverton, Wyoming) – Lucid Optics, a leader in exceptionally engineered and designed sport and shooting optics has made an undeniable impression in the western big game community with their “B” Series Binoculars. These best-in-class binoculars go beyond, with an aim of democratizing more affordable glass to a wider consumer base, offering users the high-quality and exceptionally clear resolution they expect from Lucid Optics – in a go-to 8x42ED super lightweight binocular.

Following the success of their red-dots and rifle scopes, Lucid Optics obvious next step in its evolution was to provide its loyal fanbase with a superior binocular that is equal to or better than other brands, at half the price. The field of view (FOV) is extremely generous, and the resolution produced has the clearest, color accurate image possible, making the “B” Series an impressive must-have for big-game hunters and general outdoor enthusiasts alike. Read more

2023 Dan Wesson Heirloom 1911

Norwich, NY – The 2023 Dan Wesson Heirloom 1911 adorns decorative scrollwork on its black high-polished slide and frame. Ivory-colored grips contrast beautifully with the dark finish. The little touches like a brass front bead, commander-style hammer, and solid medium-length trigger add to the classic design’s elegance. As the first Heirloom pistol offered in .38 Super, the 2023 model will be unique, adding value and interest to any curated collection.

Dan Wesson makes its Heirloom pistols in small batches, producing hundreds, not thousands, of the classic 1911. The pistol’s timeless styling and proven design make the traditional 1911 pistol something every gun enthusiast will love.

Though there are many manufacturers of 1911s, only a few combine custom-level fitting, premium parts, and clean, elegant lines like a Dan Wesson. The 2023 Heirloom starts with a 70-series frame and slide—forged and then hand-fit for flawless function and outstanding accuracy. Billet alloy steel used in the fire-control system ensures reliable operation and long service life. Read more

Henry Repeating Arms Reveals First Revolvers, .360 Buckhammer Rifles, and More

Rice Lake, Wis. – Henry Repeating Arms, one of America’s leading gunmakers, is pleased to introduce a slew of new products, including the company’s first foray into the world of wheel guns, the first-ever rifles available for the .360 Buckhammer straight wall cartridge, and a highly-anticipated overhaul to its flagship series of brass-framed centerfire lever action rifles.

Further expanding beyond the lever action rifles and shotguns synonymous with the Henry name, the Henry Big Boy Revolver is both a historic release that collectors will relish as an exceedingly rare opportunity to own the first bonafide handgun made by the long gun manufacturer and the perfect sidekick for owners of the Henry Big Boy rifle. Chambered in .357 Magnum/.38 Special, the traditional double-action revolver is available in two different grip configurations – the larger, flared Gunfighter style or the more compact, rounded Birdshead style. The Big Boy Revolver borrows design cues from its rifle counterpart with deep and polished blueing on the medium-sized steel frame, 6-round quick-release cylinder, and 4” barrel, grip panels cut from genuine American walnut, and a polished brass trigger guard that wraps all way around the grip to the top of the backstrap. The fixed notch rear sight and interchangeable front blade sights with different heights provide a traditional revolver sight picture. MSRP is $928. Read more

FN Expands FN 15 Modern Sporting Rifles Line with the New FN 15 Guardian

This High-Value Carbine Delivers the Quality and Reliability Behind all FN Products

(McLean, VA) FN America, LLC is pleased to announce the launch of the FN 15® Guardian™, the newest addition to the company’s modern sporting rifle product line. This carbine is derived from FN’s battle-proven blueprint, delivering FN reliability to all sport shooters and personal protectors who value affordable quality. Chambered in 5.56 and weighing in at 6.6 pounds, the direct-impingement rifle is outfitted with a 15-inch M-LOK® free-floated aluminum handguard and MIL-B-11595 CMV barrel. These premium, FN factory-installed upgrades produce tack-driving accuracy, add customization options, and improve handling.

“High quality and affordability don’t typically go hand-in-hand, but today’s buyer deserves to have the best of both worlds when they’re investing their hard-earned money into a rifle. That’s why we chose to develop the FN 15 Guardian,” said Chris Cole, Vice President of Sales and Marketing for FN America, LLC. “As a leader in barrel manufacturing, FN has some of the most sought-after and high-quality AR-style rifles in the industry. For the release of the FN 15 Guardian, we focused our energy into creating an extremely high-value, reliable carbine that carries the legacy of our manufacturing expertise to new FN customers.” Read more

NotMISpecies webinars take on some of Michigan’s least-wanted invaders

From beneficial moths to blood-sucking sea lampreys, the NotMISpecies webinar series features a fresh lineup of invasive species along with some new methods to stop their spread. Join in each month to learn about some of Michigan’s least-wanted species and the work going on around the state to combat them.

The ugly

The eel-like sea lamprey, often depicted as the poster child for invasive species in Michigan, is perhaps the scariest inhabitant of the Great Lakes. With rows of teeth in its circular mouth, this parasitic fish attaches itself to larger sportfish and literally sucks out their blood and internal fluids! We’ve invited Ross Shaw, communications and policy associate with the Great Lakes Fishery Commission, for Vampires of the Great Lakes: A review of the binational sea lamprey control program (9 a.m. Tuesday, April 25), to share more about the fascinating history of this species and the multifaceted control program that keeps populations in check.

The bad (but beautiful)

Did you know that many invasive plants found in natural areas today originally arrived as ornamental garden plants? Some garden professionals and community members have committed to stop selling and using ornamental plants with invasive tendencies by signing on to the Go Beyond Beauty program. Shelly Stusick, program specialist at the Northwest Michigan Invasive Species Network, joins us for To infinity … and beyond (beauty)! Highlighting a statewide ornamental invasive plant outreach program (9 a.m. Thursday, May 25). She’ll share the benefits of partnering with local nurseries, garden centers and concerned citizen groups to provide ornamental invasive species education. Read more
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