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Accokeek, MD – One of the hottest waterfowl camo patterns ever developed by Realtree® is now available on select Franchi Affinity series semi-auto shotguns for 2024.

As experienced waterfowlers know, total concealment and expert blending with your environment are essential ingredients when hunting sharp-eyed birds. That is why Franchi takes camo seriously across the company’s Affinity 3 series of inertia-driven 12- and 20-gauge waterfowl guns. Read more

Accokeek, MD – For 2024, Stoeger expands its STR-9 pistol lineup with the all-new STR-9 Combat X. Developed to exceed international military standards, the new STR-9 Combat X 9mm is configured to meet any mission requirement with a reliability factor that is unprecedented in the defensive pistol segment.

Based on Stoeger’s proven STR-9 polymer-frame striker-fired handgun series, the STR-9 Combat X stands apart with its own distinctive frame design, starting with a longer frame that extends to the front of the slide, incorporating a three-slot accessory rail for a light or laser, and an enhanced beaver tail above the grip that ensures a solid purchase and maximum stability for sustained firing. The front strap is straight with dual stippling patterns across the grip to offer optimal, no-slip traction whether shooting with bare hands or gloves. The backstrap is interchangeable so shooters can customize the grip to match hand size and glove use. Read more

Miami, FL -– SAR Firearms, manufacturers of state-of-the-art firearms and ammunition built from years of experience, is pleased to introduce the SAR9 GEN2 Subcompact (SC) 9mm pistol. Now that carrying a firearm has become a standard, the new SAR9 GEN2 SC’s sleek and compact design gives you the concealment, capacity and comfort you need for everyday-carry.

With the introduction of the SAR9 Subcompact (SC), SAR Firearms officially entered the race in the subcompact category. The new SAR9 GEN2 SC is the smallest member of the SAR9 family, one of the most rigorously-tested firearms in the world. With a standard capacity of 12 rounds with a flush fit magazine, this 9mm subcompact pistol has plenty of firepower. The forged-steel alloy slide with its optics-ready cutout, will accommodate any Shield RMSc footprint. A forged steel barrel with a recessed crown aids accuracy.

The SAR9 GEN2 SC utilizes striker-fired, single-action technology. The flat face aluminum trigger employs an integrated safety. This pistol is also equipped with enhanced mid-height night sights with halo for quick target acquisition under all conditions. Included in the newly redesigned box are one 12 round magazine and one 15 round magazine. Additional magazines are available in 15 round, 17 round, and a 10 round configuration for states with a capacity restriction. The SAR9 GEN2 SC is offered in your choice of Black, OD Green, Bronze and Platinum finishes. Read more

Grand Island, NE – Crafted with precision and quality, the NEW Welded Gun Cabinets from Hornady Security set a new standard in firearm storage. With more room than ever, it is designed to meet the needs of gun owners who prioritize security without compromising accessibility. Welded Gun Cabinets are available in 8-gun, 10-gun, and 12-gun size variations.

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Accokeek, MD – Nothing epitomizes the upland experience like a classically styled and expertly balanced over/under shotgun. The Benelli 828U series shotguns go beyond that benchmark by blending the traditional O/U design with the same commitment to technological innovation and advanced ergonomics that has long made the company’s semi-auto models the leader in the premium shotgun category. For 2024, Benelli adds a new level of refined performance to its 828U series with the introduction of the 828U Steel Field.

The hallmark of the 828U Steel Field line of over-under shotguns is the new steel receiver. Treated with an elegant brushed gray finish, the receiver leverages the slightly enhanced weight and strength of steel to help mitigate recoil when shooting heavy loads and to move weight bias rearward for a subtle balance shift that delivers smoother swings on fast-moving targets. The 828U Steel Field’s exquisite balance and delicate handling makes it as suitable for the clays range as the upland fields. Read more

Granbury, TX – Born out of discussions during SHOT Show 2019, Bond Arms® is pushing the boundaries with the development of a groundbreaking firearm. The LVRB, generating buzz in the media since its initial announcement, has left consumers eagerly anticipating its arrival.

Crafted by Bond Arms, the LVRB is a lever action rifle designed for .223 Wylde, with plans for future calibers, including 300 BO, 450 Bushmaster, and 350 Legend. Notably, it conveniently accepts standard AR pattern magazines, offering adaptability and modularity akin to the original AR platform. The LVRB boasts easy conversion, allowing it to fire a wide range of common AR calibers.

The designed-for-purpose buttstock is tailored to match an 870 shotgun and perfectly complements a removable and interchangeable upper. This upper utilizes common AR parts in the upper receiver without the need for any modification. The added feature of a rotating bolt enhances safety and security during the firing of contemporary cartridges. Read more

WEST HARTFORD, CONN. – Colt is pleased to expand its Python line by launching the all-new blued version. The polished blued finish offers a classic look on the updated premium double-action revolver. Colt has taken the envelope and aesthetic of the original Colt Python and created a more consistent user experience from shot to shot.

The tried-and-true design has evolved, adapting to changing needs and incorporating modern manufacturing to maintain its reliability and effectiveness. While the new Blued Pythons are true to the original in many ways, they also include these modern upgrades, making them even better! Read more

Colona, IL – Rock River Arms, the industry’s most respected name in Modern Sporting Rifles and pistols, expands its tactical firearms lineup with the introduction of the BT-2 ATR chambered in 5.56 NATO. This is an ambidextrous-operation carbine incorporating upgraded components to give both left- and right-hand shooters the performance they have come to expect in a Rock River Arms premium-grade defensive arm.

The BT-2 ATR stands on RRA’s new BT-2 upper and lower receivers. Made from 7075 T6 billet aluminum, these precision-machined receivers deliver the strength and rugged performance demanded in a purpose-built defensive carbine. Incorporated into the receiver platforms are several components that deliver left- and right-hand function.

First is the Radian Raptor charging handle. Unlike standard charging handles, the Radian Raptor can be released by pulling either the left or right handle, allowing single-finger or palming action to charge the firearm. Additionally, texturing along the handles ensures no-slip operation from the strong or support side, even when wearing gloves.

Second, the all-new BT-2 billet lower receiver is machined for ambidextrous bolt catch/release and magazine release systems. With these systems, the shooter can place the bolt catch/release and magazine release button on either the left- or right-hand side of the receiver. Read more