Leupold Adds Daylight Max Lens to its Performance Eyewear Line

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BEAVERTON, Ore. — Leupold & Stevens, Inc., the leader in rugged, lightweight, and exceptionally clear sport optics, has announced the addition of a new lens technology to its dynamic Performance Eyewear line: Daylight Max. When you’re in the field or on the water, Daylight Max lens delivers superior performance in all low-light conditions.

Whether you’re out at dawn or dusk, in shadows or under heavy cloud-cover, the new Daylight Max lens features optimized, low-light polarization that delivers superior clarity and contrast. The Daylight Max lens allow for greater light transmission without sacrificing the benefits of polarization–meaning you’ll still get the benefits of reduced glare and the ability to see beneath the surface of the water. Read more

Optics

Meprolight Extended NRA Show Special – Don’t Miss Your Chance to Save

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Meprolight®, a world leader in innovative optical and electro-optical sight systems, offered attendees a 20% Off Show Special on any Meprolight® product. If you weren’t able to attend the show and missed out on seeing the new products, you still have time to save your hard-earned dollars. The sale will run through May 1st. Launched at SHOT Show, new products displayed included:

·MCO PRO: The advanced closed emitter design shields against all elements for peak performance in any environment, featuring a user-selectable 3-segment reticle with 10 Day/2 NV brightness settings allowing you to customize visibility for every scenario. Setting 5 provides 25,000+hours of battery life. Automatic and manual brightness control with Shake Awake feature. The recoil block ensures alignment and zero hold. It is IP67 water/dust proof rated. Read more

Optics, Promotions

Hornady Introduces 25 Creedmoor

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Grand Island, NE— Hornady® is proud to introduce the new 25 Creedmoor. Recently SAAMI accepted, the 25 Creedmoor continues the legacy of the Creedmoor family of cartridges. Consumer ammunition offerings will feature bullets selected to deliver exceptional performance for hunting and long-range shooting applications.

“The 25 Creedmoor is the end result of our constant pursuit of maximizing ballistic potential.” said Jayden Quinlan, Senior Ballistician at Hornady. “This cartridge fills that competitive niche between 6mm and 6.5mm – providing shooters the absolute best blend of moderate recoil, flat trajectory, and superior wind resistance,” he added.

By utilizing modern design methodology, the 25 Creedmoor is the first SAAMI accepted 25 caliber cartridge that was explicitly designed to take full advantage of the sleek, low-drag bullets that are now available.

“Variants of the 25 Creedmoor have existed in the wildcat space for quite some time and for good reason. It gives the discerning shooter a competitive advantage. Now we can offer that same level of performance to the shooter with factory ammo offerings.” said Quinlan.

The 25 Creedmoor will be available in the following product lines: Read more

Ammunition

Dorsey Discusses Upcoming IMAX Film Secrets of Great Salt Lake in Forbes

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Utah’s Great Salt Lake is drying up, foretelling a dire future for residents of Salt Lake City and the surrounding region if something isn’t done soon to reverse the lake’s decline. An unprecedented coalition of state leaders, agencies, conservation organizations, foundations and private philanthropists have assembled to head off what some are warning could be an environmental disaster on a scale America hasn’t seen since the Dust Bowl of the 1930s.

A key part of that effort is to make people across Utah and the globe aware of Great Salt Lake’s importance and the urgent need to save it. After nearly two years in production, Secrets of Great Salt Lake is set for release in giant screen theaters worldwide, including a destination theater and interpretive center currently under construction at Utah’s Antelope Island State Park located near Salt Lake City.

To read the rest of the column click here

Wildlife

FPC Statement on “Horrifically Flawed” DOJ Brief in Machine Gun Ban Prosecution

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NEW ORLEANS – Firearms Policy Coalition (FPC) responded today to the opening brief filed by the federal government at the Fifth Circuit Court of Appeals in the case of United States v. Brown. In Brown, the government charged the defendant for violating 18 U.S.C. § 922(o). The district court dismissed the charge against Brown earlier this year, holding that the ban violates the Second Amendment as applied to him. The government then appealed to the Fifth Circuit.

The brief, filed today by Acting U.S. Attorney for the Southern District of Mississippi Patrick Lemon, argued that “machineguns are not the kind of arms protected by the Second Amendment,” and that America’s “history of regulating dangerous and unusual weapons confirms [the federal machine gun ban’s] constitutionality.”

Said FPC President Brandon Combs, “Acting U.S. Attorney Lemon’s horrifically flawed brief is unprincipled and an incredible affront to the People and our constitutionally protected rights. Not only does this lemon of a brief expressly advance anti-liberty arguments, it went so far as to cite the radically anti-Second Amendment Everytown propaganda publication, The Trace, in support of its position. This brief could not be less consistent with President Trump’s ‘Protecting Second Amendment Rights’ executive order.”

Combs continued, “This insanely offensive brief should never have been filed in any court, let alone at the Fifth Circuit. It should be immediately withdrawn and thrown into the trash, along with Mr. Lemon’s ability to make these filings in the future. This is a prime example of why President Trump should appoint a competent Second Amendment czar to coordinate the administration’s agenda across the government and with stakeholders in Second Amendment litigation. Our rights must be protected at all costs and the American people are counting on President Trump and Attorney General Bondi to fulfill their promise to do just that.” Read more

Gun Control

Henry Repeating Arms Launches HUSH Series Optimized for Suppressor Use

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RICE LAKE, Wis. — Henry Repeating Arms, one of America’s leading firearms manufacturers and the world leader in lever-action rifle production, is proud to introduce the HUSH Series. The new line of suppressor-optimized lever-action rifles is the debut release from the company’s Special Products Division (SPD), a new R&D initiative focused on forward-thinking innovation. This release marks a significant expansion in Henry’s modern firearm offerings with a platform purpose-built to deliver the optimal solution for suppressed shooting and hunting without compromising weight and balance.

Lever-action rifles have long been celebrated for their inherent balance, reliability, fast follow-up shots, and more recently, their innate suppressibility due to a closed action. The HUSH Series builds on those strengths by dramatically reducing the weight forward of the receiver, ensuring the rifle’s natural point of balance is preserved even with a suppressor mounted. These refinements define Henry’s Ultimate Suppressor Host (HUSH)—offering a quieter, smarter, and more capable solution for modern hunters and shooting enthusiasts.

“Suppressor use is growing rapidly, and for good reason,” said Andy Wickstrom, President of Henry Repeating Arms. “It protects hearing, minimizes recoil, reduces game spooking, and improves the overall experience when out at the range. With the SPD’s HUSH Series, we deliver the best possible platform for running suppressed without compromise.”

Key features across the series include: Read more

Firearms

Rossi USA Brawler in 5.56 NATO, 300 Blackout

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Bainbridge, GA. – Rossi USA is expanding its fan-favorite Brawler lineup with two bold new calibers: 5.56 NATO and .300 Blackout. These new chamberings take the proven, ultra-tough Brawler platform and push it into exciting new territory— making it more capable, more customizable, and more adventure-ready than ever.

ROSSI BRAWLER: Simplicity Meets Modern Versatility

Originally chambered in .45 Colt/.410 shotshell, the Rossi Brawler built its reputation as the ultimate single-shot utility gun—a minimalist workhorse for the backcountry, ranch, or bug-out bag. Now, with the addition of 5.56 NATO and .300 BLK, the Brawler is evolving into a modern survivalist’s dream.

Key Features: Read more

Firearms

Barnes Bullets Harvest Collection: A New Line of Whitetail Hunting Ammunition

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MONA, Utah –– Barnes Bullets is thrilled to introduce its Harvest Collection, an innovative ammunition line designed and engineered specifically for whitetail and thin-skinned game hunting. Powered by Sierra Bullets’ Tipped GameKing and backed by Barnes Bullets’ loading standards, this collaboration marks the first of its kind between the two brands.

The Barnes Harvest Collection offers hunters incredible precision and stopping power through Barnes’ renowned terminal performance and Sierra’s legendary accuracy. With optimized performance out to 400 yards and loaded with temperature-stable propellant, the Harvest Collection is the superior choice for the deer hunter and others hunting thin-skinned game. Hunters can expect match-grade accuracy combined with aggressive terminal performance, ensuring a successful hunt every time.

“We’re proud to be able to bring the Harvest Collection product to the consumer for 2025. The Harvest Collection by Barnes gives us the opportunity to bring hunters something completely new from the Barnes brand, by pairing the Sierra Tipped GameKing in our ammunition line,” said Barnes Bullets’ Marketing Manager Dale Evans. “We wanted to be able to bring a premium product at a consumer-friendly price, while also making this readily available across the country through both large and independent retailers. The Harvest Collection by Barnes is truly Crafted for the Hunter and Created for the Season.”

The Harvest Collection reflects Barnes Bullets’ commitment to providing high-quality ammunition that meets the demands of today’s hunters. As hunting season approaches, this new line emerges as a reliable choice for those seeking superior performance and accuracy. Competitively priced for the whitetail market, the Barnes Harvest Collection is available in a wide range of calibers to suit every hunter’s needs.

SKU / Description / MSRP Read more

Ammunition

BANISH Suppressors Releases the New BANISH 30-V2

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Sioux Falls, South Dakota – Silencer Central, the nation-wide leader in online suppressor sales, simplified submissions, and free NFA Trusts, is proud to carry the latest suppressor from BANISH – the all-new BANISH 30-V2. The 30-V2 takes everything that has made the BANISH 30 the best-selling suppressor on the market and improves upon the design, making it smaller, lighter, quieter, and incorporating an industry-standard HUB mount.

“The Banish 30-V2 builds upon the great performance of the Banish 30 while keeping it modular and serviceable, giving shooters the choice on overall size and sound performance,” said Lukas VanLaecken, Director of Engineering for BANISH Suppressors. “The new design reduces the overall length by 0.8 in. and weight by 1.8 oz. while improving performance for an overall quieter shooting experience. The addition of a HUB mount system offers more options and ease of use with multiple mounting systems and firearm configurations.”

The original BANISH 30 set the standard for what a .30 caliber suppressor should be, and the 30-V2 pushes the bar even higher. The 100% titanium 30-V2 is an adaptable .30 caliber suppressor capable of handling anything from a .17 HMR up to a .300 WBY. Being modular, the full-length configuration is 8.17 inches long with 11 baffles and weighs 12.4 ounces. For a lighter, more compact profile the tube extension can be removed reducing the length down to 6.4 inches, the weight to 9.5 ounces, and retaining eight baffles. The BANISH 30-V2 offers a maximum average decibel reduction of 34.5dB, tested using a .308-caliber rifle. Read more

Firearms

Shell Shock Technologies’ NAS3 Pistol Casings

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Reloadable, reliable, and built to perform, SST’s cases deliver long-term value and superior shooting experience.

Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is setting the record straight: yes, its NAS³ pistol cases are reloadable—again and again. While the industry continues to embrace the performance benefits of SST’s proprietary NAS³ technology, many shooters are still unaware that these cases not only outperform traditional brass in every measurable way, but they can also be reloaded for substantial cost savings.

“Our NAS³ cases are engineered for durability, consistency, and reuse,” said Peter Foss, Managing Director and CEO of Shell Shock Technologies. “With the proper dies, our customers can reload their pistol cases multiple times—saving money while enjoying reduced recoil, improved performance, and a smoother shooting experience.” Read more

Ammunition
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