Re-Imagined, Re-Engineered: Portable Sonar Batteries

“Everything about our portable battery line-up has been re-designed and improved,” says Norsk Lithium VP of Strategy & Development, James Holst. “And we’ve been able to make all of the improvements to the features, internal components, and overall safety of our products without having to raise our prices.”

Starting with the 14.8 volt line, over the past couple of years discerning anglers have gravitated to Norsk’s higher voltage “orange” batteries due to the increased efficiency and longer runtimes for running everything from 7-inch displays up to 15-inch screens with live imaging/FF sonar and MEGA 360.

The first feature the company has added is Bluetooth® technology, allowing users to connect to the battery via the Norsk Guardian® app, providing anglers the runtime calculation to determine how much longer they can keep their sonar units powered. Read more

Mathews Launches 2025 Hunting Bows and Accessories

The 2025 Mathews LIFTTM X brings never before seen levels of tuning and customization to every bowhunter. Featuring Mathews’ patented Limb ShiftTM Technology (LSTTM), the LIFTTM X allows archers to micro-adjust their tune with the simple turn of a wrench, no bow press needed. ARC7 TM Limb Technology delivers the most durable and efficient limbs Mathews has ever created and the all new BONDTM Grip System customizes the point of contact for every shooter.

“The LIFT X continues to push the envelope of bow technology,” said Brad Treu, Mathews Vice President, Sales & Marketing. “While the 2024 LIFT was among our best-selling bows of all time, we’re never satisfied. After countless hours of R&D, we took to the drawing board to find ways to enhance the archery experience even further. Out of that has come the all-new LIFT X, resulting in our most versatile hunting system to-date”.

Ranging from 24.5-31.5” inch draw lengths and peak poundages from 55 to 80 pounds, the all-new 2025 LIFT X is the next expression in Mathews’ pursuit of excellence and represents the pinnacle of archery technology. The LIFT X weighs in at a mere 3.99lbs and is available in 29.5” or 33” axle-to-axle variations. Read more

BudsGunShop.com Launches Black Friday Sales Event

BudsGunsShop.com, one of the country’s leading online retailers of firearms, ammunition, and accessories, announces the launch of its 2024 Black Friday Sales event.

Customers can now feast upon great savings on America’s most popular brands. With over one million guns in stock, including Bud’s exclusives, gun owners can save hundreds of dollars on Bud’s best-selling firearms, ammo, and accessories. Buds offers fast and free shipping on all firearms and easy payment options including financing and layaways. Buds also carries a wide assortment of used guns including some great finds for collectors. Budsgunshop.com partners with over 64,000 dealers to make it easy for customers to get a gun at a great value. Read more

CMP Auctions M1D Garand Sniper Rifle to Support USAMU Museum Exhibit

The Civilian Marksmanship Program (CMP) is excited to announce a special auction of an M1D Garand sniper rifle – a highly collectible piece of American military history! This unique rifle will be available on CMP’s Online Auction site beginning Nov. 18, with bids accepted until Nov. 30.

The auction is hosted by the CMP to raise funds toward a U.S. Army Marksmanship Unit (USAMU) Exhibit at the National Infantry Museum in Columbus, Ga. – in the hopes of contributing to the preservation and legacy of U.S. military marksmanship programs and ensuring future generations learn the significance these units have played in national defense and marksmanship excellence.

The auctioned M1D Garand includes all original GI parts such as the original cheek pad and M84 scope, making this a unique opportunity for collectors and enthusiasts to acquire a historically significant firearm while supporting a meaningful cause. The minimum starting bid will begin at $1,000. Read more

POF-USA Launches 308 Win. LMR “BASE” Rifle

Phoenix, Ariz. – Patriot Ordnance Factory Inc. (POF-USA), a premier provider and manufacturer of the finest AR-type rifles in the world, is excited to announce the release of their newest rifle product offering, the Light Modular Rifle (LMR) BASE Rifle. The LMR BASE Rifle combines the high-quality craftsmanship that POF-USA is known for, offering a feature-rich AR platform chambered in .308 Winchester (308 Win.) at an extremely competitive entry-level price.

The LMR BASE rifle incorporates POF-USA’s renowned craftsmanship and is designed as a compact, lightweight alternative to traditional AR-10 platforms chambered in .308 Win. With similar dimensions and weight to an AR-15, this new model is not classified as an AR-10 due to its unique design elements.

As with all POF-USA firearms, the LMR BASE rifle is 100% American-made and designed for precision and reliability. Built with affordability in mind, the LMR BASE offers shooters an accessible yet feature-rich option that includes: Read more

HatsanUSA Expands its Hydra QE Line with the Hydra Arrow

Building on the success of Hatsan’s Hydra QE multi-caliber PCP air rifle, HatsanUSA is introducing the Hydra Arrow. With the ability to shoot commercially available 20” crossbow arrows with .30” inner diameter, this new arrow launcher will turn heads. Available in a durable synthetic stock with texturing for better grip and control. It features the patented Versi-Cal Technology, an interchangeable caliber system that allows the shooter to trade calibers with a single thumbscrew.

The VCT system couples a caliber-specific receiver and barrel into a single interchangeable module, enabling the scope to remain mounted and zeroed in with each caliber used. A knurled screw located at the rear of the receiver locks the upper module onto the lower receiver, allowing caliber changes in just a few seconds. The Hydra Arrow also features Hatsan’s 2-stage, fully adjustable, match Quattro trigger. Read more

Dickinson Arms is Talking Turkey with New Shotguns

Hit the Woods with Two New Turkey Hunting Shotguns, Loaded with Every Feature You Need

Dickinson Arms, a world-renowned leader in high-quality firearms, is well-known for quality shotguns and is strutting into the turkey-hunting scene with two new shotguns that are primed to gobble up the market this season. These new 12-gauge shotguns, one semi-automatic and one pump-action gun, are loaded with the features turkey hunters demand.

The pump-action Commando XX3T-C-2 and semi-automatic 212C24-OS are built with the world’s most advanced CNC manufacturing technology. Both are finished in Mossy Oak™ Obsession camouflage, perfect for blending into any conditions. Both 12-gauge shotguns have a 3-inch chamber.

The 212C24-OS semi-automatic 12-gauge shotgun has a contoured, pistol-grip stock and a 24-inch barrel with ventilated rib. It comes with hi-vis fiber optic front and rear sights as well as picatinny railing on the top of the receiver, so you can mount the turkey optic of your choice. It also comes with an extended extra-full choke that has been tested for extremely tight patterns with multiple types of ammo, ensuring it has the best possible performance. You get an included hard-side carrying case and a magazine capacity-limiting plug. Being semi-automatic means you have extremely fast follow-up shots, just in case the tom moves at the last minute. Read more

Savage Arms Now Offering Model 334 in Camo and New Calibers

Savage Arms®, an iconic firearm manufacturer, is now offering its popular Model 334 bolt action rifle in a Mossy Oak Terra Gila camo stock and five total calibers.

The Savage Model 334 has long been recognized as a benchmark for value and performance, and the addition of 30-06 Springfield and 270 Winchester chamberings further enhances its versatility. These new calibers are available in all models, including the Walnut and Synthetic stocks, ensuring that every shooter can find the perfect fit for their shooting style.

“We are thrilled to introduce the Model 334 in Mossy Oak Terra Gila camo while also expanding the caliber options to include 30-06 Springfield and 270 Winchester to the 334 family,” said RJ Contorno, Senior Product Manager at Savage Arms. “These additions demonstrate our commitment to providing our customers with the highest quality firearms that deliver both performance and value.”

The Savage Model 334 boasts a range of features that make it a standout choice for shooters of all levels. Its 3-position safety provides added peace of mind, while the 60-degree bolt lift with three locking lugs ensures smooth and reliable operation. The ergonomic stock and recoil pad offer enhanced comfort and control, allowing for more accurate and enjoyable shooting experiences. Read more

Place Your Bids: NSSF’s Celebration of Freedom Auction

In celebration of our American freedoms, NSSF®—The Firearm Industry Trade Association—has opened a truly American auction featuring everything from one-of-a-kind firearms to exclusive hunting and shooting experiences.

Being held online now through January 24 at nssf.org/auction, NSSF’s Celebration of Freedom Auction features more than 30 bucket-list items that can’t be found anywhere else.

Among the items up for bid are a seven-day dream safari in Africa that will come to life in the pages of Peterson’s Hunting magazine, skeet-shooting lessons and dinner with a four-time Olympic skeet gold medalist, highly collectible firearms from America’s finest manufacturers, lunch with a NASCAR legend (and a private tour of his renowned race shop) and much more.

“This is up there with the greatest auctions I’ve ever seen,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “The entire industry rallied together to bring this auction to life to support all that NSSF is doing to ensure a bright future for America’s gun owners and the industry that makes exercising our Second Amendment rights possible.” Read more

Guns.com Launches Early Access Black Friday Sale

Leading Online Retailer is the Premiere Destination for the Best Holiday Deals

Gun owners, get ready to lock and load on incredible savings. Guns.com, the premiere online destination for buying and selling firearms, launches Early Access Black Friday today at 9:00 am EST. Millions of gun owners will find huge savings on firearms, suppressors, ammo, magazines, optics, gear, and more to kick-off the holiday season of savings.

Sign up at https://www.guns.com/email-sign-up to ensure you receive the best deals leading into Black Friday and Cyber Monday. Early access deals give customers instant savings on many top brands, including: Read more

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