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Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to introduce the newest addition to the Ruger American® Rifle Generation II lineup: the Scout model.

Designed for versatility right out of the box, the Scout gives hunters and sport shooters a ready-to-use platform that can be easily tailored to environmental and shooting needs. The Scout comes equipped with iron sights, adjustable for elevation and windage, and an extended Picatinny rail, which provides generous mounting space for a wide range of optics—from long eye relief scopes to night vision devices. Its compact 16.1-inch barrel makes it exceptionally handy for brush hunting, navigating tight spaces, or working around the property. Read more

RETAY, known for bringing premium firearm engineering to the modern hunter, is set to unveil its latest innovation, the Gamelander single-shot shotgun.

The Gamelander is designed for hunters who value the “one shot, one kill” philosophy without compromising on modern ergonomics or ballistic performance. Available in 20-gauge and .410 bore, the Gamelander is purpose-built for the turkey woods offering a lightweight, feature loaded shotgun, making it a longbeards worst nightmare! Weighing in at just 5lbs.8oz, it is the ideal “run-and-gun” platform and handles and maneuvers with ease. The Gamelander comes in Matte Black, Mossy Oak® Bottomland, and Mossy Oak® Original Bottomland finish options, and it includes a specialized “Waddle Drop” extra-full extended turkey choke, and a brass front bead. Read more

Beretta introduces the M9A4 Overlanding Series, a bold new expression of the iconic M9A4 platform built for those who find their path beyond the pavement. Engineered for reliability and styled for the journey, the Overlanding Series debuts in three rugged new finishes of Lunar, Clay, and Nomad Bronze which were inspired by the landscapes explored by adventurers around the world.

The M9A4 Overlanding Series takes Beretta’s proven combat-ready performance off the beaten path with a unique combination of trail-ready style and trusted durability. Whether trekking through desert trails, navigating mountain passes, or setting up camp in remote terrain, these pistols deliver the precision and confidence expected from Beretta now with an overland-inspired edge.

Every pistol in the series features an RDO-compatible slide, ½-28 threaded barrel, tritium night sights, Type G decocker, beveled magwell, oversized magazine release, and a 3-slot Picatinny rail on a Vertec frame. Each model ships with two magazines, discreet packaging, a wraparound grip, and an included camping kit equipped with a flashlight, compass, and 10mm socket gear designed for those who venture farther. Read more

Mossberg International is pleased to announce the introduction of the Maverick® SA Semi-Auto line of shotguns, a versatile, value-focused semi-automatic platform built to deliver reliable performance season after season. The Maverick SA continues Mossberg International’s tradition of offering quality, dependable shotguns at an accessible price point.

The new 12-gauge Maverick SA Semi-Auto shotguns are engineered as true multi-season workhorses, chambered for both 2.75-inch and 3-inch shotshells and featuring a 6-shot capacity. Available with either classic walnut stocks or durable synthetic furniture, the Maverick SA line offers configurations suited for a variety of shooting environments and personal preferences.

A key feature of the Maverick SA platform is its adjustable length-of-pull stock system, which utilizes removable spacers to allow incremental adjustment from 12.5 inches to 14.25 inches. This adaptable design provides improved fit and comfort for a wide range of shooters, enhancing control and consistency in the field. Read more

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the new S&W® Spec Series R 686 Plus and Spec Series VI M&P® 9 M2.0® Metal Compact.

Spec Series – Model 686 Plus

Introducing the first-ever revolver from the Spec Series line: The Specs Series R. This model perfectly blends classic aesthetics with modern enhancements. Built on the robust Model 686 L-Frame, this 7-shot revolver is chambered in .357 Magnum/.38 Special +P and weighs 42.4 ounces. Its 4.13-inch stainless-steel barrel features a Power-Port™ at the end, reducing felt recoil for quicker target acquisition. Out of the box, it comes equipped with an extended Performance Center® cylinder release, an Aimpoint® ACRO® P-2 Red Dot Reflex Sight mounted on a custom base for an exceptional sight picture, and both a red ramp front sight and adjustable rear sight. The Spec Series R frame features a durable Tungsten-color Cerakote® finish that finely contrasts with its black PVD fluted cylinder and traditional checkered wood grips. Additional items included with the purchase are a Savior Equipment® pistol bag, a Spec Series R knife, a challenge coin, patch, and 10 compatible moon clips.

Spec Series VI – M&P9 M2.0 Metal Compact Read more

Springfield Armory® is proud to announce the release of the SA-35™ 9mm Polished Blued pistol, offering fans who appreciate the charm of the “wood and steel” era of arms making an eye-catching polished variant of this popular pistol.

Based on one of the most prolific and popular pistols in small arms history, the Springfield Armory SA-35 gives today’s shooters a modern take on a revered classic. Featuring subtle but significant upgrades to John Moses Browning’s original P-35 design, the 9mm SA-35 is made right here in the U.S.A.

While the original SA-35 features an attractive matte-blue finish, this new polished blued model employs a specialized polishing process prior to it receiving its hot salt bluing treatment. The result is a pistol featuring a finish that harkens back to the early eras of this classic design. Read more