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SPRINGFIELD, MA. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, introduces the new M&P® M2.0™ Compact Optics-Ready Spec Series Pistol Kit.

?Born from evolutions in the professional and shooting enthusiast markets, the M&P Spec Series line advances with its 3rd iteration. The newest edition places emphasis on delivering a package that is ideal for those looking to hone their skills and push their limits. The new Spec Series pistol comes complete with co-witness sights and a 4.6? threaded barrel, making it an optimal choice for suppressed shooting. Also included is our C.O.R.E. system, designed to give the user the ability to mount their preferred handgun optic to maintain accuracy and proficiency when firing. The inclusion of two 23-round 9mm magazines means less time reloading and more time practicing. The additional 15-round magazine trims down the overall size of the new Spec Series and allows for a more concealable package. The M&P Spec Series kit includes an M&P knife that features a 4? blade with an overall length of 9? and a collectable M&P Spec Series Challenge Coin. The MSRP on this limited-edition Spec Series Pistol Kit is $799.00. Read more

RICE LAKE, WI – Henry Repeating Arms, one of the country’s leading firearm manufacturers, is donating a limited-edition series of 50 “Danica Strong” rifles to raise funds for the family of Danica Brianne Mulholland after a battle with pediatric brain cancer took her life at just twelve years old. All proceeds from the Guns For Great Causes campaign will be presented to the Mulholland family of Levittown, Pennsylvania, in memory of Danica to assist with any remaining medical and funeral expenses.

When most children would be opening presents on Christmas Day 2018, Danica was undergoing a CAT scan at her local hospital due to a worsening headache and nausea that alerted her parents about something being wrong. The results would change their lives forever when a 3cm lesion was found on Danica’s brain, leading to the official diagnosis of a grade IV medulloblastoma. Danica then underwent surgeries and a full course of treatment at the Children’s Hospital of Philadelphia (CHOP) over the following three years.

Tragically, as Henry Repeating Arms began developing the “Danica Strong” rifles to help with the medical expenses associated with pediatric brain cancer, Danica succumbed to her illness. Even through her treatments, Danica’s kindness prevailed. In 2020, she made and donated thousands of homemade ear savers for healthcare professionals and fellow cancer patients in the Philadelphia area. Danica had an artistic, creative eye and wanted to be a makeup artist when she grew up. She was also a natural at archery and loved spending time at the shooting range.

“It brings tears of joy to us that Henry is honoring the memory of our precious Danica with such a beautiful rifle. The detail in the artwork capturing Danica’s bumblebee pillow pet is astonishing,” says Danica’s father, John Mulholland. “Those close to her know that bumblebee brought great comfort during her difficult journey. We are sure Danica is smiling ear to ear, looking down at all this.”

Henry Repeating Arms CEO & Founder Anthony Imperato says, “My heart is broken for Danica’s parents and sister. We knew we needed to proceed with this special edition despite the tragic news of her passing, so my hope is the funds raised will give the family one less thing to worry about.” He continues, “Danica’s memory is going to live on through these rifles, and while she never got to see the final design, I hope that she is looking down on all of us with that big smile of hers.” Read more

Kansas City, KS (July 27, 2022) – CZ-USA takes striker-fired guns to the next level with its ever-growing P-10 family of pistols. Whether it’s the compact P-10 C, the pistol that started it all, or the mighty micro-compact P-10 M, all P-10 pistols feel right in the hand. With CZ reliability, engineered ergonomics and a bevy of well-known and new features, P-10 pistols are the complete package for any shooter.

The P-10 C is the original compact pistol in the line, sporting a 4.02” barrel. Its ergonomic design avoids that ‘brick-in-the-hand’ feeling that plagues other pistols in the striker-fired genre. Because shooters come in all shapes and sizes, the P-10 C’s mild palm swell, deep beavertail and three interchangeable backstraps create a custom fit for different-sized hands. The polymer-framed handgun is 5.2” high, 1.26” wide, and 7.3” in overall length. And it’s compatible with an array of aftermarket holsters.

The P-10 C trigger design minimizes creep and stacking. After an initial break-in, the pull averages a clean 4.5-5 lb pull. The trigger delivers accurate shots and effortless follow-ups thanks to its short, positive reset.

The P-10 fiber-reinforced polymer frame and hardy nitride finish stand up to rigorous daily use. Its generous trigger guard with a recessed cut permits gloved-hand shooting while allowing a high grip for faster shot recovery. Since self-defense situations can arise anytime or place, models come standard with robust 3-dot sights or an optional tritium sight for low-light conditions on the P-10 C. Read more

WESTFIELD, Massachusetts –– Stevens Shotguns has added yet another quality addition to the lineup of over/under shotguns with the introduction of the 555 Sporting model. With new added features, the 555 Sporting is designed specifically with the sporting clays and trap shooter in mind.

“The 555 over/under shotguns come in at an affordable price point but maintain the quality and usability of which is associated with the Stevens line of shotguns”, said Jessica Treglia, Senior Brand Manager for Savage Arms. “The 555 Sporting model further adds to this unparalleled line of over/unders with a diverse set of features ideal for the competitive shooter.”

The lightweight aluminum alloy receiver on the 555 Sporting is scaled to gauge and incorporates a steel insert that reinforces the breech, minimizing weight and maximizing strength. Added features like a raised ventilated rib with mid-bead and front fiber optic sight give shooters a competitive advantage and the adjustable cheek riser accommodates any framed shooter at a price that’s unmatched among comparable models.

Features include: Read more

TALO Distributors, Inc. is proud to announce a new exclusive from long-time partner Colt’s Manufacturing.

The Colt Custom 38 Super in Rose Gold is a beautiful take on an upgraded 1911. The Series 80 pistol is finished in a highly polished Rose Gold PVD with upgraded Pearlite grips with a gold medallion. It has a 5” barrel with 9+1 capacity.

This product will be a limited production item, with plans for several hundred to be produced this year.

TALO is a wholesale buying group that works with premier vendors in the industry to create products and programs for sale to their dealer customer base. TALO programs and special editions have raised over a million dollars for non-profits like USA Shooting Team, Semper Fi, Navy Seals Foundation, Navy Seals Museum, and Marine Raiders.

The wholesaler members of TALO include Bill Hicks & Co., Camfour, Davidson’s, Gunarama, Hill Country, Iron Valley Supply, Lipsey’s, Rileys, RSR, V.F. Grace, and Zanders.

For more information, please visit www.taloinc.com.