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Colona, IL (October 2021) – Rock River Arms, one of the industry’s most respected name in Modern Sporting Rifles and pistols, is pleased to announce its “Load Up!” promotion. This limited time promotion celebrates manufacturing capacity and completed firearm stock which has largely stabilized following the unprecedented spike in firearm demand over the last 18 months—a surge complicated by pandemic-induced raw material and logistic challenges.

Beginning now through December 31,2021, retail purchasers of any new 5.56/.223 Rock River Arms rifle purchased from a retail dealer will be eligible for five free magazines ($80.00 value). Read more

Columbus, MS – APEX Ammunition is pleased to announce its 2022 ‘Shoot Your Shot’ photo competition. The contest is open to all, whether you are a weekend warrior, an occasional or ‘every-chance-you-get’ type of hunter, a professional in the outdoor industry, or someone who simply loves being in the great outdoors. APEX welcomes you! Express yourself behind the lens – on the hunt, in the field, in the blind, or anywhere you think will show us you not only deserve to win the only cash prize in the wingshooting world, but a highly visible position in APEX Ammunition’s marketing for 2022. Enter up to three times. We want your best!

How to Enter

Upload up to three of your best photos over the course of our entry period. Just click here to enter. https://apexmunition.com/shoot-your-shot-22/ Read more

IMPORTANT SAFETY RECALL NOTICE: M&P ®12
Smith & Wesson® Issues Important Safety Recall Notice for M&P12 Shotguns Manufactured Prior to October 15, 2021

SPRINGFIELD, MS – Smith & Wesson Inc. has received two field reports of cracked barrels involving the M&P12 Shotgun. To ensure that all of our Shotguns meet Smith & Wesson’s high standards for quality, we are implementing this Safety Recall of all M&P12 Shotguns manufactured prior to October 15, 2021, to ensure there are no barrel anomalies or conditions that might adversely affect the safety, function or performance of the firearm.

We are asking all M&P12 Shotgun owners to stop using the product immediately. To begin facilitating the repair process, contact Smith & Wesson at 833-957-3476, or via email at MPshotgunrecall@smith-wesson.com, to receive instructions, as well as a prepaid shipping label for the return of your M&P12 Shotgun to Smith & Wesson. Read more

HOUSTON, TEXAS – Primary Arms Optics is proud to announce that the SLx 1x MicroPrism has received a special recommendation for duty-use by the National Tactical Officers Association (NTOA).

The NTOA testing focuses on real, practical performance, evaluating products by their value to Law Enforcement operations. These tests encompass weeks of field testing by a panel of Law Enforcement professionals, who score products according to at least 6 of 13 primary criteria, including Design, Performance, Ease of Use, Size, Quality, Durability, Storage, Versatility, Convenience, Application, Comfort, Accuracy, and Cleaning & Maintenance.

To receive a basic recommendation, the product must average at least a 3 across all criteria, while special recommendations are given to products with an average score of 4+. The Primary Arms Optics SLx MicroPrism received a 4.38 overall average, qualifying it for special recommendation.

In reviewing the optic, evaluators noted its versatility, agility, and optical clarity. One noted, “Overall, I was impressed with this scope. It is small compared to others on the market, however it still has a lot of the features that larger and more expensive scopes on the market have. It is well built, and it appears that it will hold up in harsh conditions….” Read more