Riton Optics 2020 Product Line

Tucson, Arizona – For the past five years, Riton Optics has been focused on providing consumers with high quality optics and unmatched service at the industry’s most competitive prices. From their home base in Tucson, Arizona, this Military/Law Enforcement Veteran owned optics company has become the industry’s fastest growing optics company by standing out from the competition in quality, value and service.

All new for 2020, Riton Optics is introducing a new line of products complete with proprietary, high performance reticles and enhanced features. In support of their core service values, Riton will continue covering the new line with their renowned industry leading warranty: The Riton Promise Warranty, which guarantees an unlimited, lifetime warranty with new product replacement within 48 business hours of the return. Read more

Savage Arms Introduces First Semi-Automatic Shotgun: RENEGAUGE

WESTFIELD, Massachusetts –– Savage Arms, makers of the most trusted hunting and target rifles in the United States, is proud to introduce RENEGAUGE. The new American-made semiautomatic 12 gauge shotguns are built for field use, offer hunters and competitors a new standard for both fit and function, and include several patented parts and designs—including the Dual Regulating Inline Valve (D.R.I.V.) gas system. Read more

Ruger Introduces Lite Rack LCR II in .22 LR

Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly introduces the LCP® II chambered in .22 LR. This new, low-recoiling Lite Rack™ pistol features an easy-to-manipulate slide that shoots comfortably regardless of hand size or strength.

Since its introduction in 2008, the LCP has set the industry standard for a lightweight, compact and reliable carry pistol. In 2016, the product line evolved with the release of the LCP II, boasting enhanced features like taller sights, a larger grip surface, crisp new trigger and last-round hold open. The all new LCP II chambered in .22 LR represents the latest innovation in compact carry pistols from Ruger.

The .22 LR LCP II incorporates Ruger’s new Lite Rack system, which allows for easy slide manipulation. The Lite Rack system includes refined slide serrations, pronounced cocking ears and a lighter recoil spring. Combined, these features ease the burden of cycling a pistol slide by hand. Pistols equipped with the Lite Rack system are ideally suited for new shooters, those who struggle with racking traditional slides and anyone looking to enjoy a day at the range. Whether used as a training tool for an existing LCP or LCP II, or as a concealed carry option, the low-recoiling Lite Rack LCP II in .22 LR allows shooters to train with and operate their pistol with confidence. Read more

Colt Introduces the New Python

Still Making History: Colt Releases Updated Python

WEST HARTFORD, CT– After years of research and development, Colt releases a refined and upgraded Colt Python. The legendary double-action revolver, which originally debuted in 1955, returns in stainless steel in 4.25” and 6” barrel lengths.

“We know the Colt Python is one of the most beloved and collected firearms in American history, and its re-release has long been demanded by enthusiasts,” said Justin Baldini, Product Director at Colt. “We took our time on R&D – we needed to be sure the look and performance of this redesign lived up to its legendary name and kept its impeccable reputation for quality and accuracy. This new Python lives up to the legend in every way.”

The Colt Product Innovation Team refined the design of the new Colt Python and performed rigorous testing, ensuring it meets the demands of shooters and collectors. Numerous improvements were made to reinforce the revolver, including the use of stronger stainless steel alloys and a re-designed rear sight which allows for a 30% increase in the cross-sectional area of the top strap — meaning more steel beneath the rear adjustable target sight, for a stronger revolver and more robust shooting experience. Read more

Ruger 57 Pistol Announced

Sturm, Ruger & Company, Inc. (NYSE: RGR) is thrilled to introduce a cutting-edge new platform – the Ruger-57™ pistol. The Ruger-57 is a full-featured handgun wrapped around a standard capacity, 20-round steel magazine, chambered in the high performance and low-recoiling 5.7x28mm caliber.

The most touted feature of this new pistol is its impressive ergonomics. The slender steel magazine is surrounded by a glass-filled nylon frame featuring an optimized texture, making for a natural and ergonomic grip. Despite the longer cartridges, the trigger reach is no longer than many common 9mm Luger handguns. All of the controls are easily accessible, like the 1911-style ambidextrous manual safety, robust slide release and the reversible magazine latch.

The flat-shooting 5.7x28mm cartridge is recognized for its superior ballistic performance. The lighter weight projectiles have significantly less felt recoil than 9mm Luger, allowing quicker sight reacquisition. Read more

Henry Donates Over 120 Guns For Two Children Undergoing Cancer Treatments

OVER $70,000 WILL BENEFIT FAMILIES OF 4-YEAR-OLD BOY FROM TEXAS AND 3-YEAR-OLD GIRL FROM OHIO

BAYONNE, NJ –– Henry Repeating Arms President and Owner, Anthony Imperato, first learned of 3-year-old Sadie Kreinbrink a few months after she was diagnosed with Embryonal Rhabdomyosarcoma, a malignant childhood tumor requiring 66 weeks of chemotherapy treatment. When Sadie’s mother reached out to Henry Repeating Arms, Imperato immediately offered assistance through Henry’s Guns For Great Causes program, a charitable arm of the American firearms manufacturer focused on raising money for families of sick children and other worthy causes through the sale of customized limited edition rifles.

A few months later, a heart-wrenching photo of 4-year-old Beckett Burge of Princeton, TX went viral. The photo, taken by Beckett’s mother, shows Beckett hunched over a toilet sick from his chemotherapy and being comforted by his sister. As it pulled at heartstrings across the country it also caught the attention of Imperato. Henry Repeating Arms reached out to the mother, Kaitlin Burge, and offered to create and donate a series of rifles that would be sold to raise money for Beckett’s treatment. Read more

Down&Out XL Ground Blinds

Fold it down. Leave it out.

Irving, TX – Increasingly, hunters are turning to ground blinds for their optimal concealment benefits and for their increased comfort in cold, wet weather. With those conveniences come the setup and take-down hassles associated with conventional popup-style blinds, not to mention the structural integrity when hunting in heavy snow climates. See this blind andother Down&Out models on display at the 2020 ATA Show in GSM Outdoors booth #1605.

The Down&Out™ XL ground blind solves these issues with its patented BlindFold technology. This blind not only sets up in less than five minutes (takedown is one minute), it is built to withstand snow and harsh weather, and it can be left out all season.

Measuring a generous 96-inch diameter and tall 78-inch peak height, the Down&Out™ XL sets up fast thanks to the six-panel folding design. The panels are made of heavy-duty 600 denier No-Shine Cordura fabric that resists water and fading. Each panel is secured to a robust, powder-coated aluminum frame that is not only strong and light but also won’t rust. Five of the panels include a 13×25-inch vertical window and a 23×14-inch horizontal window with built-in gun rails to accommodate vertical bows and guns or crossbows. The windows allow for customized 360-degree viewing and shooting. All windows are comprised of an inside fabric with a silent elastic cord/clip system and outer camo shoot-through mesh windows with quiet magnetic closures. The door panel also features a magnetic closure system and measures 48×60 inches for easy access and wheelchair accessibility. Read more

SCCY Firearms Striker Fired DVG Lineup

Daytona Beach, FL –

SCCY Announces the NEW DVG-1 & DVG-1RD Red Dot Pistol Series to its lineup for 2020. The DVG Series of pistols are striker fired, Quadlock Barrel System, 10+1 capacity, chambered in 9mm Luger, in a sub-compact footprint. The DVG is available with or without a factory installed CTS-1500 Red Dot sight which boasts over 20,000hrs of battery life. Forward slide serrations have been added for ease of manipulation in even the most austere conditions. A flat 5.5lbs trigger with minimal pre/post travel, and a new enhanced grip texture are engineered for everyday. The DVG Series will be competitively priced with a MSRP of $289(DVG-1) and $389(DVG-1RD). DVG’s will begin shipping to distribution in Q1 2020. Read more

Thompson/Center Arms Bolt-Action Lineup for 2020

T/C® rifles to showcase new, crisp Generation II trigger, scoped combinations, and upgraded features

SPRINGFIELD, Mass. – Thompson/Center Arms today announced that it has introduced an extensive centerfire rifle lineup for 2020 to include its new T/C Compass Utility, T/C Compass II, and T/C Venture II bolt-action rifles. The new T/C Compass II, T/C Compass II Compact, and Venture II rifles incorporate T/C’s new Generation II trigger sytem: a crisp, light trigger pull that delivers legendary T/C accuracy in the field. For budget-minded shoppers, Thompson/Center has also introduced the new T/C Compass Utility, an entry-level sporting rifle that won’t break the bank. Each of these new bolt-action rifle lines features Thompson/Center’s 5R rifling and M.O.A. accuracy guarantee, and provides a host of features and value at a variety of price points for today’s hunter and shooter. Read more

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