Johnny Morris, BPS and Cabela’s Provide 55,000 Rod and Reels to Get Kids Outside

Largest donation ever kicks off Gone Fishing with free in-store events and community partnerships introducing more kids and families to fishing
SPRINGFIELD, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris is challenging families everywhere to put down their digital devices and head outside to discover the joys of fishing this summer. Morris, Bass Pro Shops and Cabela’s are donating more than 55,000 rods and reels to not-for-profit partners that help kids from all backgrounds connect to the great outdoors to kick off Gone Fishing.
The nationwide movement is part of an annual call-to-action that aims to introduce the sport to millions of kids. Activities include donations, nonprofit partnerships and a variety of free in-store activities at all Bass Pro Shops and Cabela’s locations the weekends of June 8-9 and 15-16. Since the program’s inception, Bass Pro Shops and Cabela’s have donated more than 400,000 items to youth-focused nonprofit organizations across North America. Read more