Burris Upgrades Popular XTR II Riflescope Line

GREELEY, CO – Burris®, a leader in riflescope technology, announces exciting upgrades to their popular XTR II™ line of tactical riflescopes. New competition reticles and improved adjustment knobs on higher-magnification models will let more shooters master long-range accuracy.

The new Burris SCR™ (Special Competition Reticle), available in MIL and MOA versions, increases precision for long-range competition without adding clutter or distraction. The extended center illuminated area lets shooters confidently engage targets at long distances in low light and in shadows. The SCR increases speed and precision for wind hold-off as well as range estimation and impact measurement. SCR reticles are located in the front focal plane, assuring reticle measurements are precise throughout the entire magnification range. Read more

SHOT Show 2015 Attendance Second Highest Ever

LAS VEGAS — The Shooting, Hunting and Outdoor Trade Show (SHOT Show) rang up its second highest attendance ever at the Sands Expo Center Jan. 20-23, giving the industry a very good indicator that a strong sales year lies ahead.

Long a bellwether for the industry’s prospects, the SHOT Show brings together buyers and sellers from the United States and more than 100 countries. Total attendance for the 2015 SHOT Show was nearly 64,000, second only to last year’s record-setting event, where nearly 67,000 came through the turnstiles. Lower attendance reflected strengthened pre-screening of attendees to enhance the overall experience of both exhibitors and buyers. Read more

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