NEW ALL-IN-ONE BALLISTIC PROBLEM SOLVER FOR PRECISION COMPETITORS AND OPEN-COUNTRY HUNTERS

With proper tools and training, hitting long-range targets with repeatable accuracy under pressure comes down to total control of the variables—range, ballistics, and environmental conditions—that impact the trajectory of your bullet.

Meant for precision shooting and open-terrain hunting, the new Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder takes the guesswork out of long-range shooting with quick, accurate ballistic corrections— everything you need to generate point-and-shoot solutions without coming off the gun. Read more

Lucid Optics, a pioneer in cutting-edge optics technology, is proud to announce the launch of the E7 reflex sight with an innovative Blue Reticle. Staying true to our philosophy that “Overkill is Underrated,” the E7 takes durability and versatility to unprecedented heights, catering to both pistol and carbine applications.

The E7 will feature the worlds first reflex sight to employ an aiming point in BLUE. There is a Lot of science behind the use of blue as an aiming point. For more information on Why “BLUE” Please reach out to Lucid Optics Directly.

What Makes the Blue Reticle so Special? Read more

ZEISS is introducing the DTI 6, a new thermal imaging camera with exceptional image quality – to precisely identify details in the dark.

White Plains, NY –

ZEISS presents its new high-end thermal imaging camera, the DTI 6, which features exceptional image quality thanks to the innovative proprietary ZEISS Smart Image Processing (ZSIP) Pro algorithm. Developed, designed, and manufactured in Germany, the DTI 6 features an intuitive operating concept and smart power management, making it a reliable companion when hunting. “The ZEISS DTI 6 is a reflection of our many years of development, dedication, and expertise to achieve a new standard in thermal imaging technology,” said Tammo Lueken, Head of Category Management Hunting at ZEISS. Read more

Slim, High-Performance Light Designed for Easy Pocket Carry, One-Handed Use

Eagleville, PA – Streamlight®, Inc., a leading provider of high-performance lighting, launched the USB-C rechargeable Wedge® XT, the latest in its line of high-performance everyday carry (EDC) lights. Delivering up to 500 lumens for two hours on high, and measuring just 4.25 inches, the new light features a flat, low-profile design that allows for concealed carry in either pocket, and a tactical push-button tail switch for easy, one-handed use.

“Like the popular Wedge® EDC light, the unique, ergonomic design of the Wedge XT makes it the perfect concealed carry light for patrol duty, tactical manuevers, and automotive, industrial, or DIY uses,” said Michael F. Dineen, Streamight’s Chief Revenue Officer. “It’s also perfect for outdoor uses, including hunting, camping, boating, or just about any activity where you need a dependable light on hand for instant, bright illumination.”

The new light features an intuitive tail switch that provides tactile control over the light’s momentary or constant-on operation. A Five-Tap™ lockout feature of the switch also prevents the light from turning on inside a pocket or bag. A handy deep-pocket clip secures the light to any pocket or other places for easy access.

The Wedge XT uses power LED technology to provide two output levels: On High, it offers 500 lumens, 1,900 candela, an 87-meter beam distance and a run time of two hours. The Low setting provides 50 lumens, 200 candela, a 28-meter beam distance and a run time of 11 hours. A TEN-TAP® programmable switch allows users to select from two different programs: high/low or low/high. Read more

Nashville, TN – ZeroTech Optics, a leader in optical innovation, proudly unveils its latest masterpiece – the Thrive HD Micro Reflex Optic (THDM21). This state-of-the-art addition to the ZeroTech range is not just another optic; it’s a testament to the company’s commitment to reliability, durability, and cutting-edge technology.

At the heart of the Thrive HD Compact Reflex sight is the advanced shake awake technology. This ensures that the optic is always ready on demand, eliminating the need for manual activation. Whether you’re in a high-pressure situation or simply out for a leisurely day at the range, the Thrive HD ensures it’s always ready to go when you are.

One of the standout features of the Thrive HD is its unparalleled durability. Designed to withstand the harshest conditions, this optic is recoil proof, waterproof, and fog-proof. Whether you’re in torrential rain, dense fog, or rough terrains, the Thrive HD promises unwavering performance.

Built on the RMSc footprint, the Thrive HD Micro Reflex seamlessly mounts to all RMSc compatible firearms and mount interfaces. This ensures that users have a wide range of compatibility options, further emphasizing the optic’s versatility.

Key Features Include: Read more

The leader in high-performance optics for military and law enforcement, announces the popular MPS (Micro Pistol Sight) line now available in a new FDE (flat dark earth) model. The MPS continues to meet the approved-for-duty-use status among both, large and small law enforcement agencies across the nation.

The Steiner MPS is purpose-built to withstand the hard use and challenging field conditions encountered by defense professionals across the nation. Borrowing the same performance and battle-proven engineering found in Steiner’s tactical optics for military and law enforcement, the MPS is constructed around a rugged, all-metal housing with enhanced sidewalls and a sealed emitter that can withstand submersion down to 10 meters.

Despite its compact size and light weight, the MPS is packed with features that ensure reliability and predictable performance for hard-duty use. The recessed optic window and thick metal shroud protects the Steiner-quality lens from most direct impacts and the 1X magnification delivers a crisp, undistorted image for quick, both-eyes-open sight picture acquisition. Additional features include a bright 3.3 MOA reticle, 13,000-hour battery life, 8 brightness levels, user-selectable auto-off, and multiple mounting options.

Steiner MPS (Micro Pistol Sight) in Flat Dark Earth Specifications Read more

Q: What got you into the optics industry?

A: I got into the optics industry about 25 years ago after a friend lent me a pair of his Steiner 10x50mm military marine binoculars. I used it on a deer hunt, and it changed my life. It started a lifelong passion for optics and looking for perfection in optics as I’ve gone along in the last 25 years and just studied and learned and got into all the details that I could, and ultimately, here I am with our thermal brand, Fusion Thermal.

Q: Fusion Thermal is a new company. How did it start?

A: I had a supplier friend who started a company. He found a physicist in Europe who had a fascinating and unique spin on thermal technology, and they made a presentation to me primarily for me to be their customer. I liked seeing a lot of thermal experience and that he had something radically different. So I was intrigued, and I agreed to become their customer. Ultimately, six months later or so, I owned the company and, rebranded it Fusion Thermal and designed it to be more Americanized and more user-friendly.

Q: What advantages do thermal optics have over other night optic technologies like light-intensified optics or add-on lights?

A: Thermal is a new technology to many people; sometimes, they lump it into the same category as night vision. It’s night vision in the sense that you use it at night. But thermals can be used very effectively in the daytime. That’s one of its advantages over traditional night vision. Read more

BARNEVELD, Wis. – The Bantam™ HD 6.5×32 Youth Binocular combines everything you love about Vortex® quality and lifetime service in a streamline, rugged binocular ergonomically designed for smaller hands and faces.

Compact and light weight so they’re easy to carry around. Ruggedly constructed to withstand knocks and accidental drops. Bantam™ HD delivers a wide field of view, clear glass, 6.5x magnifying power, and simple-to-use controls that make it easier to find distant wildlife fast.

And there’s more: Read more