HOUSTON, TEXAS – Primary Arms Optics has released the all-new SLx 5-25x56mm FFP Rifle Scope, designed to excel in long-range marksmanship while remaining an exceptional value. At just $599.99, these new rifle scopes are the perfect way to equip your rifle for long-range performance.

The SLx line built Primary Arms Optics’ reputation for innovation and reliability. Like all SLx optics, the new 5-25x56mm FFP Rifle Scope was subject to extensive field testing during its development, ensuring it could perform in even the most demanding environments. This is the first 34mm long-range optic made for the SLx line, inheriting many of the new features and technologies developed for Primary Arms’ premium rifle scopes.

These features include select-quality glass, locking turrets, an integrated return-to-zero, and Primary Arms Optics’ new ‘UML’ dovetail throw-lever. Since this optic is optimized for long-range performance, it features a full 56mm objective lens and 34mm body diameter, though its 13.98” length retains your rifle’s balance and profile. Read more

ZeroTech International is pioneering new grounds by developing cutting edge optical solutions tailored to the needs of the most demanding users. This new direction is forging our path as one of the world’s leading optical manufacturers dedicated to providing hunters, shooters, and outdoors enthusiasts with elite optical performance in all-weather scenarios. ZeroTech Optics prides itself on delivering our promise of unmatched user experience, unbeatable value for money and our dedicated customer centered focus supplying optics that meet and exceed our users’ expectations.

Part of this ambition is to give new and existing shooters an affordable option to get into a new optic for this season hunting, so we are pleased to announce our Q4 cashback promotion for the entire ZeroTech Optics range of products!

To be eligible to claim, individuals must purchase one (1) ZeroTech Riflescope, Red-Dot or Binoculars from any authorized dealer in the USA between 01:00 EST 10/01/2022 and 23:59 EST on 12/31/2022.

To claim, individuals must go online to https://www.zerotechoptics.com/rebate enter their details as prompted, attach a copy of their receipt, enter the serial number, enter the shop scope was purchased from and submit the form. Read more

By Glen Wunderlich

Charter Member Professional Outdoor Media Association (POMA)

In a lifelong hunting career, one important lesson I’ve learned came the afternoon of November 17, 1986.  My hunting partner, Fast Frank, and I had had enough of the hunting competition of the Lower Peninsula and made the arduous venture to Iron County in Michigan’s Upper Peninsula for a more isolated experience to hunt deer.

However, at the start of the third day, we made plans to leave this new area we had been hunting, because the first two days presented no opportunities; we were to meet at our vehicle at noon, if things hadn’t improved.  Separately, we marched off in the morning darkness and hours had passed when some shots rang out.  I met my partner back at the vehicle.  Sure enough, Frank connected on a young buck.  Excitedly, we arrived on-scene to haul his prize out.

Frank explained that a group of deer were hiding in a blowdown near the trail he was walking, when they scattered.  His first shot was aimed at a good buck, but the moving shot caused Frank to strike a tree; he took a young spike buck on a follow up opportunity.  But, Frank was determined to show me the exact location, where the secretive animals were hunkered down.

This was my “Ah ha” moment!  For a couple of days, I had been walking and looking along these trails thinking the area was a bit desolate.  In fact, we both were thinking the same thing, when we made plans to go somewhere – anywhere – else.  We had been looking but not seeing.  Simple as that.

We took care of the downed whitetail and I headed back out to familiar territory – the same trails on which I had wandered for three days.  This time, however, I was convinced to be smarter, so I began viewing distant objects and searching for details with a binocular far ahead.

With six inches of snow and more falling by the minute, I was in search of fresh tracks.  My plan was to get on any track and look ahead with the binocular I had heretofore neglected.  The new strategy paid off when a record-book bruiser was taken with a 130-yard heart-shot from my Winchester .30-30, as it followed a doe, oblivious to my intent.

Today, I never head afield without my handy Lockdown Deployment System chest harness – a necessary tool.  The covered harness protects the glass from the elements and is ready instantly, while a firearm can be kept over one’s shoulder.  Without a similar harness, folks tend to leave binoculars home because they become cumbersome.  It doesn’t have to be that way.

Oh, you conveniently use your firearm’s scope?  Let’s talk about that.

If a person uses the firearm’s scope to identify objects or movement, it stands to reason there is some question relative to what the naked eye has revealed.  What if that movement turns out to be another human being?  That firearm was just pointed directly at another person!  What if you were that person?  Think Golden Rule here.  Unexpectedly, the bad habit can turn into a violation of a most important rule of gun safety:  Never point a firearm at something you didn’t intend to shoot.

Binoculars are the smartest answer to seeing the unseen and can change one’s perspective for the better.

Greeley, CO – Supply chain disruptions and creeping inflation doesn’t have to impact your hunting gear choices this year because Burris has worked to ensure a generous stock of its award-winning Signature HD riflescopes are on the shelf and ready to mount onto your favorite hunting rifle.

The Signature HD series took the Outdoor Life Great Buy Award in 2020 for good reason—these optics deliver all the clarity, features, and precise dial-in performance you expect in a premium riflescope well above its class. From its high-quality multi-coated glass, user-friendly turrets, rugged build, and several reticle options, the Signature HD riflescopes provide hunters with reliable, X-ring-accurate aiming solutions for every hunting mission—from prairie dogs to pronghorn, whitetails to coyotes. Read more

Low Profile Tactical Lights Fit Subcompact Handguns; Available with Red or Green Laser

EAGLEVILLE, PA – Streamlight® Inc., a leading provider of high-performance lighting and weapon light/laser sighting devices, introduced the ultra-compact and low profile TLR-8® sub, a 500-lumen weapon-mounted tactical light with red laser, and the TLR-8® G sub with green laser. Designed for use with railed subcompact weapons, both are available to fit select GLOCK®, SIG SAUER®, Springfield Armory® and many 1913 short railed subcompact handguns.

“The TLR-8 sub and the TLR-8 G sub take the popular TLR-7® sub to new levels with the addition, respectively, of an integrated red and green aiming laser, to improve focusing on targets,” said Streamlight President and Chief Executive Officer Ray Sharrah. “Like other models in the TLR® line, they have a high-power LED that provides extreme brightness for maximizing visibility and targeting capability in personal defense and other tactical situations. And each features interchangeable rear paddle switches that allow you to customize the TLR-8 sub to your shooting style.” Read more