Understanding the Flight of the Arrow

By Glen Wunderlich

Archery deer season is upon us Michiganders.  While myriad preparations abound with stands and gear, it’s also a good time to understand the flight of arrows, or bolts (for those with crossbows).  With that mentioned, the focus will be on certain principles that can be applied effectively to vertical bows or crossbows and the term arrow will be used for simplification.

Computer aids such as ballistic calculators and trajectory charts are a good place to begin.  However, there is only one certain way to learn the characteristics of your bow and that’s to shoot it – even if it performed flawlessly in the past.  Slight changes in string wear and other mechanical aspects of a bow are in a state of constant change, albeit minimal at times.  Add to that any significant changes in arrows, broadheads, dampeners, etc. and your arrows may very well strike targets differently.  It’s your duty to find out through testing.

Knowing your range is critical.  Rangefinders have become quite affordable over the years and can spell the difference between success and failure.  They can be used to set up targets, as well as to identify and range markers such as stumps, rocks or even a decoy at your hunting site.  Then, as a deer enters the area, its distance from you will be known without fumbling for anything.

Multi-reticle crossbow scopes must be tested.  There simply is no way to trust that the distance indicators on a given scope will correspond to your arrow’s trajectory without doing some shooting.  Start at a relatively close range of 20 yards and get the shots close to center.  Then, walk the target out to your farthest range you will shoot ethically – say 40 yards.  Dial in the arrow at that range and then check it at 30 and 20 yards without changing the scope’s settings.  Chances are that the arrows will strike in a conservative 6-inch kill zone.  If not, take note.

Personally, my Horton

Horton Vision Crossbow

crossbow launches arrows at a speed of 293 feet-per-second (fps) and then, of course, slows down progressively.  Considering the speed of sound at 1120 fps, a deer will hear the sound of the string before the arrow reaches it.  The longer the shot, the more time the deer will have to react to the sound.

It’s understood that not all deer will react to the sound of the string snapping, but some will; the term is “jumping the string.”  For this reason, I have set a maximum range of 30 yards to minimize the chance of a deer being startled and thus moving.  Even though my bow is relatively “quiet” it makes enough noise to surprise a deer in still air at prime time.  No manner of practice will help.

If you will hunt from a blind or treestand, take a friend along for a practice session to retrieve arrows for you.  It won’t prepare you for an adrenaline rush, but your confidence level will improve, because you’ll understand the flight of your arrow.

Finally, practice by keeping all shots within a 6-inch circle.  This conservative target provides some margin for error, but it is still the hunter’s responsibility to know and shoot within his personal limitations.

Bass Pro Shops, Cabela’s Deal Completed

New “best-of-the-best” model better serves all who love the outdoors

SPRINGFIELD, Mo. – Bass Pro Shops and Cabela’s, two iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America’s premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives. Read more

Nock Out Develops Contender Lighted Nocks for the Vertical Bow Market

Following the success of the Contender 300 lighted nocks for high speed crossbows, Nock Out used this knowledge to develop a lower profile lighted nock for vertical bows.

Corey Paulsen, National Sales Manager for Nock Out, said, “We feel that we have fully covered the entire spectrum of consumer tastes with the introduction of the Contender.”

Both the Contender 300 (Only lighted nock approved for use on the Mission MXB400) and the newly released Contender (vertical bows) follow a theme of straightforward design, reliability, and strength making these nocks the best choice for both crossbow and vertical bow users.

Like the rest of the lighted nock line, the Contender features the easy reset function. To turn off the nock, you simply pull back on the nock. This allows the user to return to shooting within seconds with no fuss or frustration.

Nock Out states that while this version of the nock is universal fit, the Contender sizing starts at “X” (.204″/5MM) ID meaning that unfortunately it will not fit into the industry’s micro diameter arrows.

The package includes a set of bushings for each lighted nock which enables users to install the nock into “X” (.204″/5MM), “H” (.233″/6MM), “S/GT” (.245″/6.5MM). By doing so, Nock Out could greatly reduce the added length of the nock resulting in a nock with a sleek, low-profile design. Read more

Johnny Morris’ Wonders of Wildlife National Museum & Aquarium Set for Friday Opening

Johnny Morris’ Wonders of Wildlife National Museum & Aquarium Set for Friday Opening

Largest most immersive wildlife conservation attraction in the world a major new destination in the heart of America

Springfield, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris will be joined by former Presidents and hundreds of North America’s conservation leaders to unveil the all-new Wonders of Wildlife National Museum Aquarium, located in the center of America’s heartland in Springfield, Missouri. Nearly ten years in the making and unprecedented in scale and scope, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History and an inspirational tribute to the adventurers, explorers, outdoorsmen and conservationists who helped discover, develop and preserve the nation we love.

With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000-square-foot complex is a wonder in and of itself. It contains more than 1.5 miles of trails through authentic, immersive habitats and features 1.5 million gallons of freshwater and saltwater aquariums and immersive wildlife galleries. Signature galleries include a massive “open ocean” ring-shaped aquarium and the two-story Shipwreck Room where guests can touch stingrays on the ocean floor. Immersive wildlife galleries feature 4D dioramas that transport guests through sights, sounds, smells and climates to some of the wildest places on earth, including a trek across the African savannah, the Amazon rainforest, the Arctic and America’s National Parks and more in a multisensory celebration of conservation and craftsmanship.

The all-new museum and aquarium is located next to Bass Pro Shops National Headquarters in Springfield, Missouri, one of many signature nature-based attractions in Missouri’s Ozark Mountains, a region emerging as America’s Conservation Capital.

The visionary behind the project is noted conservationist and Bass Pro Shops founder Johnny Morris, sometimes referred to as “the Walt Disney of the Outdoors” for his knack for creating amazing experiences that connect people with nature. Morris, who grew up fishing with his family on Missouri’s White River before founding Bass Pro Shops in 1971 with eight square feet of space in the back of his father’s liquor store, created the not-for-profit Wonders of Wildlife as a gift to the nation intended to inspire people of all ages to engage with the natural world.

“Wonders of Wildlife is an inspirational journey around the world that celebrates the role of hunters and anglers as America’s true conservation heroes,” said Johnny Morris. “We proudly invite families and sportsmen to come share the wonder with an unforgettable experience meant to inspire generations of future conservationists.”

Celebrating those who hunt, fish and act as stewards of the land and water

Morris convened 40 leading conservation organizations to help tell the American outdoor story from the Native Americans to Lewis and Clark and beyond. The story extends to modern-day wildlife management with a celebration of people who hunt, fish and act as stewards of the land. For the past 80 years, hunters in America have funded America’s modern conservation system largely through self-imposed federal excise taxes on outdoor equipment, and by purchasing hunting and fishing permits.

Beyond its sheer scale and quality, what’s most impressive about the museum and aquarium is its powerful message to inspire everyone to connect with the outdoors. As the world advances and more people live and work in major metropolitan areas, it is more important than ever to preserve and promote outdoor experiences. In a stress-filled world of traffic jams, endless emails, calls and constant pressure, the best medicine is a peaceful, rejuvenating experience in nature. The museum and aquarium pay homage to the sportsmen and women of yesterday, today and tomorrow with the knowledge that the surest way to preserve our rich outdoor heritage is to expose more people to its awe-inspiring beauty.

A world class aquarium adventure

At the heart of the Wonders of Wildlife experience is a world-class aquarium adventure, home to massive aquatic habitats teeming with life. There has never been an aquarium as immersive, interactive or engaging as this. Guests of all ages can immerse themselves inside a river full of piranhas, discover what it’s like to touch a stingray, traverse an underwater tunnel surrounded by giant river monsters and come face-to-face with sharks, jellyfish, snakes, iguanas, eagles, owls and more.

The experience begins with the breathtaking Great Oceans Hall, bringing the excitement of the ocean to the middle of America. Visitors will step inside a 300,000-gallon circular “open ocean” habitat, teeming with life, including zebra sharks, leopard rays and goliath grouper; look in awe at a mesmerizing living bait ball; and discover the Great Barrier Reef, a towering saltwater aquarium showcasing colorful reef fish, including Maori wrasse, potato cod and more. Additional noted exhibits include Shipwreck Reef, which plunges guests to the depths of the ocean floor where they can touch stingrays and explore a sunken shipwreck now home to colorful reef.

The aquarium also honors legendary anglers with boats from Earnest Hemingway, Zane Grey, personal fishing artifacts and mementos from U.S. Presidents, and some of fishing’s most accomplished sportsmen and women at The International Game Fish Association’s (IGFA) Fishing Hall of Fame and the Bass Fishing Hall of Fame.

More fun surprises await around every corner as visitors traverse cypress swamps, tropical rainforests, Ozarks waterways, craggy caves and more. The aquarium’s unique design ensures visitors are constantly surprised and amazed by where they might end up next, and the creatures that await to be discovered around the bend.

Immersive wildlife galleries transport visitors around the world

Visitors can pack their bags for adventure as state-of-the-art 4D dioramas completely surround them within the sights, sounds and smells of the planet’s most extreme wildlife habitats. Each environment features meticulous attention to detail including massive hand-painted murals, native foliage and special effects that deliver the chill of the Arctic, the cold winds of the Alps, the dry sun of the African Savannah and more.

Signature exhibits within the wildlife galleries include The Great African Hall, immersing guests in the African savannah with animals including elephants, giraffes, rhinos, crocodiles, zebra and more and Sheep Mountain, with more than 40 record-setting sheep from around the world.

Visitors will relive conservation’s history with The Boone and Crockett Club’s National Collection of Heads and Horns. Founded by our nation’s leading conservation hero Theodore Roosevelt, the Club’s legendary exhibit gives visitors the chance to step back in time and see more than 40 historically significant North American game animals that helped spark America’s conservation movement when it debuted at New York’s

Bronx Zoo in 1908. Guests will encounter World Record bears, bison, caribou, elk and other big game species while learning about these iconic animals and how science, sportsmen and regulated hunting saved them from exploitation and near extinction. One remarkable display is the famous Chadwick Ram from British Columbia taken in 1936 featuring 51-inch horns and considered to be the finest North American big game specimen ever collected. The influential collection relocated to Wonders of Wildlife from the Buffalo Bill Historical Center in Cody, Wyoming.

The majesty of the outdoors captured by the world’s finest artists and craftsmen

Wonders of Wildlife is instantly recognizable for the signature imagination, creativity, quality craftsmanship, authenticity and attention to detail that goes into all the projects dreamed up by Johnny Morris, but on a much larger scale. As the largest immersive attraction of its kind in the world, the project’s massive size called for an expansive team who spent more than nine years creating the elaborate details that make the experience so rewarding for visitors.

More than 2,000 painters, sculptors, woodworkers, iron workers, taxidermists, illustrators, designers, scientists, biologists, engineers and others contributed to the facility, which is home to some of the most sophisticated life support systems in the country as well as some of the largest and most elaborate nature-based artwork ever created.

Every wall within the 350,000-square-foot attraction features hand-painted murals painstakingly created by a team of painters who embody the talent and quality of true Ozarks craftsmanship. Painters spent more than a year painting the Great African Hall alone, resulting in a photorealistic re-creation of the great African savannah.

After the mural work was completed, imagery specialists consulted with experts to stage 3D landscape elements, including rockwork, native foliage and water effects to match the season and habitat being depicted. Each experience is grounded in the elements of the natural world, ensuring every detail is as lifelike as possible.

Grand opening features historic salute to conservation leaders

In honor of its grand opening on September 22, 2017, Wonders of Wildlife is hosting a historic event welcoming the most significant gathering of prominent North American conservation leaders and influencers ever assembled in our nation’s history. The very special tribute dinner honoring America’s conservation leaders will feature guests including President George W. Bush, President Jimmy Carter, U.S. Secretary of Interior Ryan Zinke and Missouri Governor Eric Greitens amongst other dignitaries. The evening concludes with a special “Concert for Conservation” for invited guests featuring music from Kevin Costner, Luke Bryan, Dierks Bentley, John Anderson and many other popular performers. All artists are avid outdoorsmen who are donating their time to help honor the conservation leaders in attendance. More than 400 conservation leaders are anticipated to be in Springfield for the landmark occasion along with significant donors and guests.

Share the Wonder

Wonders of Wildlife is now open daily except Christmas. For additional information including admission, hours of operation and directions visit www.wondersofwildlife.org.

Largest most immersive wildlife conservation attraction in the world a major new destination in the heart of America

Springfield, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris will be joined by former Presidents and hundreds of North America’s conservation leaders to unveil the all-new Wonders of Wildlife National Museum Aquarium, located in the center of America’s heartland in Springfield, Missouri. Nearly ten years in the making and unprecedented in scale and scope, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History and an inspirational tribute to the adventurers, explorers, outdoorsmen and conservationists who helped discover, develop and preserve the nation we love.

With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000-square-foot complex is a wonder in and of itself. It contains more than 1.5 miles of trails through authentic, immersive habitats and features 1.5 million gallons of freshwater and saltwater aquariums and immersive wildlife galleries. Signature galleries include a massive “open ocean” ring-shaped aquarium and the two-story Shipwreck Room where guests can touch stingrays on the ocean floor. Immersive wildlife galleries feature 4D dioramas that transport guests through sights, sounds, smells and climates to some of the wildest places on earth, including a trek across the African savannah, the Amazon rainforest, the Arctic and America’s National Parks and more in a multisensory celebration of conservation and craftsmanship.

The all-new museum and aquarium is located next to Bass Pro Shops National Headquarters in Springfield, Missouri, one of many signature nature-based attractions in Missouri’s Ozark Mountains, a region emerging as America’s Conservation Capital.

The visionary behind the project is noted conservationist and Bass Pro Shops founder Johnny Morris, sometimes referred to as “the Walt Disney of the Outdoors” for his knack for creating amazing experiences that connect people with nature. Morris, who grew up fishing with his family on Missouri’s White River before founding Bass Pro Shops in 1971 with eight square feet of space in the back of his father’s liquor store, created the not-for-profit Wonders of Wildlife as a gift to the nation intended to inspire people of all ages to engage with the natural world.

“Wonders of Wildlife is an inspirational journey around the world that celebrates the role of hunters and anglers as America’s true conservation heroes,” said Johnny Morris. “We proudly invite families and sportsmen to come share the wonder with an unforgettable experience meant to inspire generations of future conservationists.”

Celebrating those who hunt, fish and act as stewards of the land and water

Morris convened 40 leading conservation organizations to help tell the American outdoor story from the Native Americans to Lewis and Clark and beyond. The story extends to modern-day wildlife management with a celebration of people who hunt, fish and act as stewards of the land. For the past 80 years, hunters in America have funded America’s modern conservation system largely through self-imposed federal excise taxes on outdoor equipment, and by purchasing hunting and fishing permits.

Beyond its sheer scale and quality, what’s most impressive about the museum and aquarium is its powerful message to inspire everyone to connect with the outdoors. As the world advances and more people live and work in major metropolitan areas, it is more important than ever to preserve and promote outdoor experiences. In a stress-filled world of traffic jams, endless emails, calls and constant pressure, the best medicine is a peaceful, rejuvenating experience in nature. The museum and aquarium pay homage to the sportsmen and women of yesterday, today and tomorrow with the knowledge that the surest way to preserve our rich outdoor heritage is to expose more people to its awe-inspiring beauty.

A world class aquarium adventure

At the heart of the Wonders of Wildlife experience is a world-class aquarium adventure, home to massive aquatic habitats teeming with life. There has never been an aquarium as immersive, interactive or engaging as this. Guests of all ages can immerse themselves inside a river full of piranhas, discover what it’s like to touch a stingray, traverse an underwater tunnel surrounded by giant river monsters and come face-to-face with sharks, jellyfish, snakes, iguanas, eagles, owls and more.

The experience begins with the breathtaking Great Oceans Hall, bringing the excitement of the ocean to the middle of America. Visitors will step inside a 300,000-gallon circular “open ocean” habitat, teeming with life, including zebra sharks, leopard rays and goliath grouper; look in awe at a mesmerizing living bait ball; and discover the Great Barrier Reef, a towering saltwater aquarium showcasing colorful reef fish, including Maori wrasse, potato cod and more. Additional noted exhibits include Shipwreck Reef, which plunges guests to the depths of the ocean floor where they can touch stingrays and explore a sunken shipwreck now home to colorful reef.

The aquarium also honors legendary anglers with boats from Earnest Hemingway, Zane Grey, personal fishing artifacts and mementos from U.S. Presidents, and some of fishing’s most accomplished sportsmen and women at The International Game Fish Association’s (IGFA) Fishing Hall of Fame and the Bass Fishing Hall of Fame.

More fun surprises await around every corner as visitors traverse cypress swamps, tropical rainforests, Ozarks waterways, craggy caves and more. The aquarium’s unique design ensures visitors are constantly surprised and amazed by where they might end up next, and the creatures that await to be discovered around the bend.

Immersive wildlife galleries transport visitors around the world

Visitors can pack their bags for adventure as state-of-the-art 4D dioramas completely surround them within the sights, sounds and smells of the planet’s most extreme wildlife habitats. Each environment features meticulous attention to detail including massive hand-painted murals, native foliage and special effects that deliver the chill of the Arctic, the cold winds of the Alps, the dry sun of the African Savannah and more.

Signature exhibits within the wildlife galleries include The Great African Hall, immersing guests in the African savannah with animals including elephants, giraffes, rhinos, crocodiles, zebra and more and Sheep Mountain, with more than 40 record-setting sheep from around the world.

Visitors will relive conservation’s history with The Boone and Crockett Club’s National Collection of Heads and Horns. Founded by our nation’s leading conservation hero Theodore Roosevelt, the Club’s legendary exhibit gives visitors the chance to step back in time and see more than 40 historically significant North American game animals that helped spark America’s conservation movement when it debuted at New York’s

Bronx Zoo in 1908. Guests will encounter World Record bears, bison, caribou, elk and other big game species while learning about these iconic animals and how science, sportsmen and regulated hunting saved them from exploitation and near extinction. One remarkable display is the famous Chadwick Ram from British Columbia taken in 1936 featuring 51-inch horns and considered to be the finest North American big game specimen ever collected. The influential collection relocated to Wonders of Wildlife from the Buffalo Bill Historical Center in Cody, Wyoming.

The majesty of the outdoors captured by the world’s finest artists and craftsmen

Wonders of Wildlife is instantly recognizable for the signature imagination, creativity, quality craftsmanship, authenticity and attention to detail that goes into all the projects dreamed up by Johnny Morris, but on a much larger scale. As the largest immersive attraction of its kind in the world, the project’s massive size called for an expansive team who spent more than nine years creating the elaborate details that make the experience so rewarding for visitors.

More than 2,000 painters, sculptors, woodworkers, iron workers, taxidermists, illustrators, designers, scientists, biologists, engineers and others contributed to the facility, which is home to some of the most sophisticated life support systems in the country as well as some of the largest and most elaborate nature-based artwork ever created.

Every wall within the 350,000-square-foot attraction features hand-painted murals painstakingly created by a team of painters who embody the talent and quality of true Ozarks craftsmanship. Painters spent more than a year painting the Great African Hall alone, resulting in a photorealistic re-creation of the great African savannah.

After the mural work was completed, imagery specialists consulted with experts to stage 3D landscape elements, including rockwork, native foliage and water effects to match the season and habitat being depicted. Each experience is grounded in the elements of the natural world, ensuring every detail is as lifelike as possible.

Grand opening features historic salute to conservation leaders

In honor of its grand opening on September 22, 2017, Wonders of Wildlife is hosting a historic event welcoming the most significant gathering of prominent North American conservation leaders and influencers ever assembled in our nation’s history. The very special tribute dinner honoring America’s conservation leaders will feature guests including President George W. Bush, President Jimmy Carter, U.S. Secretary of Interior Ryan Zinke and Missouri Governor Eric Greitens amongst other dignitaries. The evening concludes with a special “Concert for Conservation” for invited guests featuring music from Kevin Costner, Luke Bryan, Dierks Bentley, John Anderson and many other popular performers. All artists are avid outdoorsmen who are donating their time to help honor the conservation leaders in attendance. More than 400 conservation leaders are anticipated to be in Springfield for the landmark occasion along with significant donors and guests.

Share the Wonder

Wonders of Wildlife is now open daily except Christmas. For additional information including admission, hours of operation and directions visit www.wondersofwildlife.org.

Bipartisan Congressional Sportsmen’s Caucus Leadership Introduces Sportsmen’s Package in the House

Posted on Thursday, September 07, 2017

GW:  After many long years, the long-awaited disclosure of information relative to settlements granted to anti-hunting groups by the USFWS may come to fruition via the Open Book on Equal Access to Justice Act.  But, what will we learn?  And, can this Congress get anything done to change to the transparency in government we were all promised and rightfully deserve, once we learn the deep, dark secrets purposely hidden from us?  And if not now, when?

On September 1, Congressional Sportsmen’s Caucus (CSC) Co-Chairs Congressmen Jeff Duncan (SC) and Gene Green (TX) introduced H.R. 3668, the Sportsmen’s Heritage and Recreational Enhancement Act, or SHARE Act, in the House of Representatives. Original cosponsors include CSC Vice-Chair Congressman Austin Scott (GA) and CSC Member Congressman Rob Wittman (VA).

H.R. 3668 includes 16 pro-sportsmen’s provisions aiming to enhance hunting, fishing, and other outdoor recreation opportunities on federal land. Key titles include the following:

*Fishing Protection Act (protecting the use of traditional fishing tackle and ammunition)
*Target Practice and Marksmanship Training Support Act
*Recreational Fishing and Hunting Heritage Opportunities Act
*Farmer and Hunter Protection Act
*Transporting bows across National Park Service lands
*Open Book on Equal Access to Justice Act
*Good Samaritan Search and Recovery Act
*North American Wetlands Conservation Extension

The House Natural Resources Committee has scheduled a hearing on the SHARE Act for Wednesday, September 12, at 10:00 am EST. Congressional Sportsmen’s Foundation (CSF) President Jeff Crane has submitted written testimony in support of several of the provisions included.

PSE Recalling Three Crossbow Models

Tucson, AZ., August 29, 2017 – Precision Shooting Equipment, Inc. announced Aug 28th that it will conduct a product recall on its 2017 Fang XT, 2017 Fang LT and 2017 Thrive crossbows.

This recall includes all Fang XT, Fang LT and Thrive crossbows shipped from October 1, 2016 to August 25, 2017. The recall is being initiated because the trigger mechanisms on these crossbows have been found to be out-of-specification, potentially leading to a premature firing or accidental discharge. Read more

Barnett Recruit Series


Harvest Bucks And Save BucksNew Barnett Recruit Series Compound Crossbows Offer Exceptional Features, Technology And Performance At A Price Any Hunter Can Afford

TARPON SPRINGS, FL (August 17, 2017) – Crossbows continue to create new opportunities for hunters. An increasing number of states permit the use of crossbows each year, and firearms hunters are flocking to these accurate and reliable weapons to extend and expand their hunting experiences.

Thanks to Barnett’s significant engineering and manufacturing expertise, hunters don’t have to spend a lot of bucks to hunt bucks with a quality Barnett crossbow. Consider the company’s incredibly value-laden Recruit Series. Available in two distinct sub-models – the Recruit Terrain and the Recruit Tactical – these hardcore compound hunting crossbows offer unprecedented levels of performance and technology for a surprisingly modest MSRP of just $299.99. Read more

PileDriver 390 Crossbow From Carbon Express

Arrives Just In Time For Hunting Season
The PileDriver 390 delivers blistering speed and unparalleled adjustability at an exceptional price.

Flushing, MI — When it comes to hunting with a crossbow, there’s no substitute for speed … as long as comfort, accuracy and shootability are not sacrificed in the process. Recognizing this, Carbon Express™ set its sight on creating a crossbow that produced incredible speed without sacrificing performance. The result? The birth of the PileDriver® 390 crossbow — which is being packaged with a free Quiet Crank rope cocker.

As indicated by the name, the PileDriver 390 unleashes bolts at a screaming 390 feet per second, with an adjustable foregrip and an adjustable buttstock to create the perfect fit for nearly any shooter. Other high-end features Carbon Express crossbows have become known for, such as Anti-Dry-Fire technology and an extremely lightweight overall design, are built in throughout the PileDriver 390. Read more

Bloodsport’s Newest Gravedigger and Night Fury Mechanical Broadheads

Cut Wider Than Ever While Maintaining Field Point Accuracy

Bloodsport’s Newest Gravedigger And Night Fury Broadheads Take Performance To The Extreme

TARPON SPRINGS, FL (July 25, 2017) – The original Gravedigger Hybrid Mechanical broadhead has inspired confidence in countless bowhunters since its debut in 2011. Using an innovative hybrid design incorporating the best characteristics of both fixed-blades and mechanicals, Gravediggers have repeatedly proven their ability to fly straight, penetrate deep and cut wide, devastating wound channels.
 
For those bowhunters who prefer a purely mechanical design, Bloodsport’s popular Night Fury head has attracted a similarly enthusiastic following. Widely heralded as the most accurate mechanical available, the Night Fury’s chisel tip penetrates deep to split bone, while its pair of wide, cross-opening cutting blades maximize tissue damage and blood loss.
 

Read more

Mathews Launches One-Of-A-Kind Custom Bow Builder

Sparta, Wisconsin – Mathews Archery is excited to introduce their newly designed Bow Builder. This one-of-a-kind custom shop allows consumers to choose from six different finishes and countless string, cable and damper color configurations to create their own unique bow build.

To raise awareness for the Bow Builder platform and showcase all the customization options, they also launched a robust “YOU DREAM IT. WE BUILD IT.” campaign, including TV, print and social media. “We want both retailers and consumers to know we have the manufacturing capabilities to allow people to put their own personal spin on a bow design,”stated VP of Marketing and Sales, Brad Treu. “Our employees do it to their bows all the time, why not let everyone in on the fun.”

Initial response from both consumers and retailers has been overwhelmingly positive. “We saw immediate results from customers bringing in print-outs with all their specs and color configurations already figured out,” said Chris Reed, owner of Reedy’s Archery in Middleboro, Massachusettes. “People get really excited when they can take a great bow and make it their own.”

Users go through a simple five step process: 1. Choose a bow, 2. Enter personal specs for a custom fit, 3. Choose limb finish, riser finish, string, cable, serving, harmonic damper, and monkey tail colors, 4. Accessorize bow, and 5. Print or Email to order the bow through your local Mathews Retailer.

You can start your own custom build today by visiting BowBuilder.com and view other custom builds by searching #MyMathews. Read more

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