Ruger Donates To Walk The Talk America In Support of Suicide Prevention
Sturm, Ruger & Co., Inc. (NYSE: RGR) has proudly doubled its donation to Walk the Talk America (WTTA), an organization founded in 2018 by industry veteran Michael Sodini. Through formal programs, outreach, and engagement with the mental health and firearms communities, WTTA aspires to reduce firearm suicides through effective, targeted programs that begin with the perspective of firearm owners. WTTA approaches the issue of suicide by firearms with a unique perspective, offering training to gun owners and retailers as well as mental health professionals. Its Cultural Competence Classes seek to educate mental health professionals about the values and beliefs of firearms owners by bringing these professionals to the range for hands-on experience so they are better able to relate to and communicate with members of the firearm-owning community.
“Partnering with industry leaders like Ruger helps expand our reach, making significant steps towards achieving our mission,” stated Sodini. “The financial support and increased marketing that Ruger provides will help us spread our message to a wider audience, which will save lives.”
Ruger initially donated $25,000 in the fall of 2021 to help WTTA raise awareness for its initiatives and bring together industry leaders to create programs to reduce violence involving firearms, negligence, suicide, and the trauma associated with these events. In June, Ruger President and CEO, Chris Killoy, doubled-down on the commitment with another $25,000 commitment. Read more