Will Primos’ Historic Purdey Shotgun Collection to be Auctioned December 5 with 100 Percent of Proceeds Benefiting Conservation

Renowned conservationist and outdoorsman, Will Primos, partners with the Congressional Sportsmen’s Foundation, Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever, to bring awareness to what conservation is and the role sportsmen and women play through the ‘Truth About Conservation.’
A rare collection of five Purdey hammer shotguns owned by famed outdoorsman and conservationist Will Primos will be auctioned on December 5, 2025 at 9 a.m. CT at RockIslandAuction.com, offering a once-in-a-lifetime opportunity to support wildlife conservation. The collection, featuring shotguns in .410, 28, 20, 16, and 12 gauges, is the cornerstone of the ‘Truth About Conservation’ campaign, an initiative to promote science-based habitat management.
In an unprecedented arrangement to ensure every dollar supports conservation – with no buyer’s fees or seller’s fees –100 percent of the auction proceeds will be donated directly to five of the nation’s leading conservation groups: the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever.
The funds raised will advance the campaign’s mission to spread awareness of the North American Model of Wildlife Conservation and highlight how hunters’ and anglers’ contributions create healthy landscapes and abundant wildlife for the public. This unique auction allows a supporter to acquire a piece of firearms history while making a significant and direct contribution to the future of conservation.
Reflecting on the auction, Will Primos shared, “It dawned on me one day how important the habitat is to everything we value in the outdoors. I wanted to give back in a way that was special, something that would make a lasting impact.
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