Council to Advance to Hunting and the Shooting Sports Partners to Share R3 Message with Outdoor Media Professionals
Headlines on declining and shifting participation rates in hunting, target shooting, and outdoor recreation have been well-documented, and the announcements have not fallen on deaf ears. Now, the narrative has shifted as conservation and outdoor organizations have invested significant resources in recent years to address these declines by focusing on efforts to recruit, retain, and reactivate (R3) hunters and target shooters, thus ensuring a solid future for conservation in America. This is the message that the Council to Advance Hunting and the Shooting Sports, in partnership with the Professional Outdoor Media Association (POMA) and the Association for Conservation Information (ACI), will share with outdoor media professionals at upcoming events. The goal of these events is to expand outdoor media professionals’ engagement in state, regional, and national R3 efforts.
“Outdoor media professionals play a key role in the national R3 movement. From providing ‘how-to’ content for new or soon-to-be hunters to encouraging current hunters to help mentor a new person – outdoor media professionals can help this national movement move forward,” said Kristen Black, Manager of Communications and Human Dimensions for the Council.
On June 19, the Council will update POMA members during the Visit Mississippi breakfast at the annual POMA conference in Wichita, Kansas. Council staff will share the latest trends in outdoor recreation participation and highlight opportunities to connect with the national network of R3 professionals. Kevin Orthman, Executive Director of POMA, shared that “POMA members are interested in what R3 is and are looking to connect with the mission. This unique opportunity is just the start of many more opportunities as we continue to work together to bridge the media and R3 professions and bring better content to hunters, target shooters, and other outdoor recreationists.” Read more