Walker’s® – The leader in hearing protection and enhancement, introduces the ALL new X-TRM Razor Digital w/Bluetooth earmuffs! Improved from the original Razor earmuffs, the X-TRM Razor Digital w/Bluetooth feature ultra-low profile with GEL ear pads, cool mesh headband with advanced technology for one of the best electronic hearing protection choices on the market.

The NEW X-TRM Razor Digital w/Bluetooth has a comfortable design and advanced sound management performance that is loaded with innovative features such as exceptionally comfortable GEL ear pads, ultra-low profile ear pads to prevent interference when shouldering long guns or on a gun rest. The NEW ergonomic headband design has a cool mesh coating for easy all-day wear, dual hi-gain microphones, fast digital sound-activated compression, and a smooth control knob for easy dial. Read more

Lyons Falls, NY: Otis is excited to announce its newest addition to their family of cleaning kits geared toward pistol shooters. Introducing the Professional Pistol Cleaning Kit, this kit is a must have for any Glock owner.

This new kit cleans and maintains 9MM, .40 cal, and .45 caliber Glock pistols and takes firearm maintenance to the next level. Featuring Otis’s Breech-to-Muzzle® technology, the Professional Pistol Cleaning Kit for Glocks boasts three bronze and three nylon bore brushes, Memory-Flex® cables, and three caliber specific Ripcords® (9MM/.40cal/.45cal). Also included is a steel pistol loop rod and Otis’s 8-in-1 pistol T-Tool for pushing and resetting pins, front site adjustment, and more. Additionally, this kit comes with a magazine plate removal tool and a patriotic slide back plate to customize your Glock. Read more

GLOCK Professional, headquartered in Smyrna, GA hosted the first ever GLOCK Brilliance in the Basics Course as it prepared to announce the class addition to the 2021 Training Schedule.

Exclusive Christensen Arms QUEST™

“Precision Hunter Training” Event in Partnership with FTW Ranch and Swarovski

Gunnison, Utah – Christensen Arms, manufacturer of state-of-the-art precision firearms and custom carbon fiber barrels, is pleased to announce – the ultimate VIP Precision Hunter Training Event. Christensen Arms QUEST, in partnership with FTW Ranch and Swarovski Optik, offers shooters and hunters alike the opportunity to improve their marksmanship skills in actual field conditions during the 3-night/2-day event.

Christensen Arms QUEST will take place on March 23rd to 26th at the famous FTW Ranch in Barksdale, Texas. Here, FTW Ranch instructors will help improve participant’s shooting and/or hunting skills in realistic situations. Shooters and hunters will come away with a better understanding on what effects environmental and terrain conditions have on ballistics of their ammunition which impacts accuracy and shot placement. From this, participants will learn how to compensate for those effects on the FTW Ranch’s diverse number of shooting range configurations. The unique range setups are situated throughout the 12,500 acre FTW Ranch and simulate the types of hunting pressures covering mountainous terrain, valleys, ever-changing wind directions and more that may be encountered when hunting and precision shooting throughout the world.

Participants will receive training from the FTW Ranch instructors which include former Special Ops Instructors along with individuals having decades of worldwide hunting and marksmanship experience. The Christensen Arms QUEST event also includes the unique opportunity for participants to build their perfect precision hunting setup which includes a choice of a select assortment of Christensen Arms rifles and Swarovski Optik riflescopes. Read more

January 29, 2021— The value-loaded line of Winchester^® XPR rifles continues to expand with the addition of the new XPR Strata MB.The XPR has an established reputation of excellence and this model builds on the proven record of accuracy and reliability. This new model now features a radial-style muzzle brake threaded onto the precision button-rifled barrel. This muzzle brake, paired with an Inflex recoil pad, tames felt recoil regardless of the caliber. TrueTimber^® Strata camo covers the stock to add concealment and the Perma-Cote Flat Dark Earth (FDE) finish on the barrel and receiver allows you to pursue game in tough weather conditions. To learn more about the features and specs, as well as access to downloadable hi-res images please visit:Winchester XPR RiflesWinchester XPR Strata MBFeatures:

• 9/16″x24 threaded muzzle with muzzle brake
• Free floated, precision button-rifled barrel
• Perma-Cote FDE finish on the barrel and receiver
• M.O.A Trigger System
• TrueTimber^® Strata camouflage

For more information on Winchester Firearms, please visit winchesterguns.com. For more information on Winchester Ammunition, please visit winchester.com.

Browning is pleased to add another striking new Buck Mark to this line of popular handguns with the new Plus Vision Black/Gold Suppressor Ready model.

This new pistol features an inner steel barrel finished in Cerakote Gold and surrounded by a black anodized aluminum Vision outer sleeve with CNC machined hex-shaped cut outs. The Vision barrel design makes for a very lightweight pistol. The precision-machined aluminum alloy frame is anodized black. Other features include suppressor-ready threads, removable muzzle brake, Picatinny optics rail and a fiber-optic front sight. To learn more about the features and specs, as well as access downloadable hi-res images please visit:

Browning Buck Mark Pistols Read more

Colona, IL – Rock River Arms, the industry’s most respected name in Modern Sporting Rifles and pistols, is honored to have received the 2020 Editor’s Choice Award from On Target magazine for the company’s new RUK-BT9 9mm AR pistol.

The RUK-BT9, with its 4.5-inch barrel and 9mm chamber, was developed to provide a highly mobile, highly maneuverable, compact personal defense firearm that offers ammunition and magazine compatibility with 9mm GLOCK handguns. In this configuration, the RUK-BT9 simplifies ammunition and magazine requirements while expanding firearm selection for home or mobile defense. Read more

NEWINGTON, N.H., (January 27, 2021) – SIG SAUER, Inc. is pleased to announce the SIG 716i TREAD has been recognized with a 2020 Ballistic Best Reader’s Choice Award for “Best AR-10 Rifle.” The Ballistic Best Reader’s Choice Awards from Athlon Outdoors gives consumers the ability to vote for recognition of superiority in class, quality, and innovation across various product categories. Read more

— Jim Curcuruto

Curcuruto is a noted Hunting and firearm industry consultant. He also happens to be a senior member of The Hunting Wire’s Voice of Leadership Panel.

With a record setting year for the firearm industry behind us, many industry professionals are starting to ask; “Now what?” Before answering that question, let’s take a look at some statistics that made 2020 a record year.

The boom in gun sales emptied racks in gun shops across the country. What can we do to turn the new owners into enthusiastic shooters?

Using adjusted FBI NICS data as a proxy for firearm sales, 2020 recorded a massive 60 percent increase over 2019. The record 21+ million adjusted background checks in 2020 bested the previous record high of 15.7 million set in 2016 by 34 percent. Recent survey data shows that approximately 40 percent of firearm purchasers in 2020 were buying their first gun, which equates to more than 8 million first-time gun owners.

Record growth was also realized in hunting license sales as double-digit gains have been reported during the first three quarters of 2020 over 2019. To put that in perspective, data from the most recent USFWS National Survey showed a 16 percent decline in hunting participation from 2011 to 2016. Should the 2020 increases hold through the 4th quarter, it will equate to more than one million additional hunters that went afield in 2020 over 2019. All these additional hunters will need plenty of gear, which means plenty of new sales. The lifetime retail sales value for a million new hunters, on just their primary hunting related equipment purchases, is more than $20 billion.

So “Now what?”.

With the lingering pandemic and the new political administration there is no shortage of uncertainties for 2021. One thing that is for certain, is the fact that if the firearm industry does not engage with, and recruit the millions of people that purchased their first gun in 2020, a major opportunity will be lost. Read more