Ear and Eye Protection Brand ULTRX at 2025 SHOT Show

Louisville, CO: Post pandemic, firearm and protection categories may be waning, but customer interest for new and innovative accessories that help them shoot safer…is at an all-time high. ULTRX™, a new transformative brand launched by Allen Company in 2024, continues that momentum into the new year with the expansion of key product segments including digital sound enhancement, expanded youthful color palettes and a multitude of stylish eye protection options.

ULTRX™ Ear and Eye Safety Protection products were picked up nationwide by some of the industry’s largest retail outlets and can be identified by the high-visibility chartreuse and gray retail packaging they utilize. The initial launch year included approximately 65 new items targeted across digital earbuds, high-fidelity sound earmuffs, passive earmuffs, and small in-ear protective formats. Read more

GForce Arms Introduces the 12HAMMER

The new 12-HAMMER cycles without the need of high velocity ammunition. Most Turkish made MKA-1919 style shotguns require 1300fps velocity ammunition, the 12-HAMMER does not. It will cycle light 7.5 shot loads, and all the way up to 3″ T-shot and steel. This is a highly efficient shotgun that eats almost anything you feed it.

GForce Arms, renowned for its commitment to precision and reliability, proudly announces the launch of the 12HAMMER, a high-performance 12-gauge shotgun designed to meet the diverse needs of shooters from home defense to tactical operations. Engineered to deliver flawless performance, the 12HAMMER combines cutting-edge technology with rugged construction to create a firearm that is as versatile as it is durable.

Engineered for Excellence
At the heart of the 12HAMMER is its fully redesigned rear-driven gas piston system, which ensures smooth, consistent cycling across a wide range of ammunition. From low-velocity birdshot to high-powered slugs, the 12HAMMER is optimized to deliver reliable performance in any condition. The shotgun is equipped with a buffer tube configuration that ensures smooth recoil management, making it an ideal choice for a variety of shooting scenarios.

Unmatched Versatility
The 12HAMMER features an 18.5-inch full-steel barrel, built for durability and the ability to withstand heavy use. The Benelli Mobil Choke System, paired with five factory chokes (CYL, IMP CYL, MOD, IMP MOD, and FULL), offers unparalleled flexibility in selecting the optimal choke for any given shooting environment—whether it’s home defense, the open field, or the range. With a capacity of 5+1 and compatibility with both 2 3/4” and 3” shotgun shells, the 12HAMMER adapts effortlessly to various shooting preferences. Read more

M&P9 METAL HD by Smith & Wesson

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the M&P9 Metal HD – Spec Series V, the newest addition to the Spec Series lineup.

The fifth iteration of our Spec Series family is a first of its kind, built with superior performance in mind. It is a striker-fired pistol chambered in 9mm, has a 23-round capacity, and utilizes a newly designed aluminum trigger to facilitate more consistent and accurate shooting.

Weighing in at 2.31-pounds (without a magazine), the M&P9 Metal HD features a steel frame construction with enhanced texturing, a steel magwell, and a steel optics plate that increase overall weight and help reduce felt recoil. Its 4.8-inch threaded barrel, controls, and magwell all display a sharp blue PVD finish, and it is equipped with a Strike Industries™ compensator to mitigate muzzle rise and improve control.

“Our polymer M&P handguns have been widely recognized for their ergonomics and reliability. We took these trusted attributes and integrated them into a steel platform to help mitigate felt-coil, allowing users to keep their pistol running flat and fast. This new Spec Series offers an advantage in today’s dynamic shooting environments while delivering a premium look and feel,” said Corey Beaudreau, Product Manager.

The M&P9 Metal HD ships with tall C.O.R.E.™ green night sights out of the box and also includes an optics-ready slide if you choose to operate your preferred red dot. Additional features include three 23-round magazines, a Limited-Edition Spec Series Coin and Knife, and a hard carry case. Read more

Franchi Announces the Momentum Carbine Elite Bolt-Action Rifle

Accokeek, MD – Franchi, a leader in precision firearms known for exceptional performance and Italian craftsmanship, adds an all-new rifle to the company’s heralded Momentum bolt-action rifle series for 2025.

Franchi developed the new Momentum Carbine Elite as the answer to hunters who place a premium on maneuverability in close environments and who favor a light, agile platform for pursuing big whitetails. Whether hunting from a ground blind or box blind, climber or sling stand, thick brush or timber, the Momentum Carbine Elite stands ready.

The key features begin with the compact Evolved Ergonom-X stock, which makes the Momentum Carbine Elite fast-handling, ergonomic, and quick to the shoulder while the contoured TSA recoil pad minimizes catching on bulky clothing. Read more

Benelli Introduces the Most Advanced Shotgun Barrel Technology Ever

Accokeek, MD – With shotgun technology and advancement spanning centuries and leading to today’s ultra-sophisticated designs, it is easy to believe that shotgun performance has already reached its zenith. Benelli says, “Not so fast!”

For 2025, Benelli introduces a revolutionary new technology to the shotgun world — one that raises the bar by improving the terminal performance of the smooth-bore platform. Called the Benelli Advanced Impact (A.I.) technology, this new approach to shotgun ballistics delivers the shot payload harder, faster, and with greater downrange pellet density than traditional shotgun barrels.

The key to Benelli A.I. technology is a new ballistic contour integrated into the barrel bore. This contour design combines with Benelli’s new Advanced Impact Crio® chokes to provide enhanced shot column velocity and, subsequently, more energy at the point of impact when compared to conventional shotgun barrel designs. Read more

Stoeger’s Model to STR-9 Combat Series

Accokeek, MD – Stoeger engineers conceived the original STR-9 Combat X pistol as the ideal platform to provide civilians with a full-size, military-grade 9mm handgun. Mission accomplished. Now, Stoeger takes the STR-9 Combat X to the next level with the all-new STR-9 Combat SX.

The STR-9 Combat SX is a true fighting pistol featuring a practical, straight grip design with expansive stippling and an aggressive backstrap for optimal weapon control and retention. A recessed thumb shelf and serrated memory pads assist in repeatable hand positioning to boost accuracy potential and to promote muscle memory.

The theme of practical function extends to the slide, with its deeper serrations for quick, positive manipulation, and to the ambidextrous slide release levers, which are welcome assets for weak-hand operation. A beveled mag well promotes fast reloading, and the gun comes with three magazines — one 17-round mag with a flush base plate and two extended 20-round mags.

Additional features include an accessory rail mount to accommodate a tactical light or laser, suppressor-height front and rear fiber optic sights with rear sight adjustability, and an optic cut with two mounting plates for direct mounting of a red dot. Regarding the raised sights, Stoeger includes these because the barrel comes threaded for use with a suppressor or aftermarket muzzle device. Read more

CZ Shadow 2

Kansas City, KS — The CZ Shadow 2 is an unrivaled choice for practical pistol shooting sports. Its perfectly balanced design provides speed, accuracy, and shooting comfort, delivering the performance top shooters need to win IPSC World Championship titles and international medals. Target shooting enthusiasts can now enjoy the same competition-ready features as their IPSC counterparts in the CZ Shadow 2 Target – a unique model customized for bullseye shooters.

CZ took the best characteristics of the award-winning Shadow 2 and customized them for the win in the new Shadow 2 Target. Adjustable sights, an ability to attach frame weights, an adjustable trigger shoe, and a longer barrel are just a few of the many upgrades that deliver 10X performance in the two new Target models.

The barrel is a critical component of any gun and a standout feature on these new models. Shooters can choose from 5- or 6-inch barrels—ideally suited for target shooting. CZ cold hammer forges and hand-fits each barrel to the slide, ensuring supreme precision and durability. A lifetime warranty backs CZ barrels!

CZ maximized comfort in the Target, improving shot-to-shot consistency. Building on the legacy of the CZ 75, a pistol with cult-like status thanks to its comfortable natural grip, engineers fine-tuned the Shadow 2 Target for perfection. Sophisticated grip texturing matches the roughened areas on the front and rear of the grip. CZ also redesigned the shape of the controls for ease of use. Read more

Savage Arms AXIS 2 PRO Available in New Caliber and Camo

Savage Arms®, an iconic firearm manufacturer, is now offering its AXIS 2 PRO in its all-new Forest SP camo and the 6mm ARC chambering. This latest offering enhances the AXIS 2 PRO’s reputation for delivering upgraded out-of-the-box performance while maintaining an affordable price point for hunters.

Hunters can now choose from Savage’s new Forest SP Camo, as well as the popular Woodland and Western patterns, providing options that blend seamlessly into various environments. The rifle’s Cerakote finished actions not only enhance durability but also contribute to its sleek appearance. A standout feature available on AXIS 2 PROs in Forest SP Camo is the spiral fluting. Only available on Forest SP Camo models, spiral fluting allows the barrel of the rifle to cool faster and increases shot-to-shot consistency. Read more

Tanfoglio Unveils the Hexagon Tactical Pistol

Imported exclusively by the Italian Firearms Group, Tanfoglio’s new Hexagon Tactical Pistol sets a new benchmark in tactical firearms with its cutting-edge design, advanced features, and exceptional performance. Engineered for versatility, precision, and reliability, the Hexagon Tactical is a perfect choice for law enforcement, tactical and competition shooters alike.

A standout feature of the Hexagon Tactical Pistol is its innovative HeXagon integral compensator, which incorporates a single-port bull-hammer-forged barrel to significantly reduce muzzle flip. This enhancement allows for improved control, faster firing speeds, and increased accuracy. Additionally, the front sight is positioned behind the compensator, ensuring an uninterrupted sight line for enhanced target acquisition and precision shooting.

Built on a steel large frame “K” with ergonomic grooves on the front and back straps, the Hexagon Tactical ensures a secure and comfortable grip. It comes equipped with enhanced tactical aluminum grips, a Hexagon ported bull barrel CNC-machined from a Lothar Walther tube, and a Hexagon ported slide. Read more

Traditions Firearms Launches NitroBolt – First Firestick-Capable Bolt Action Muzzleloader

Traditions® Performance Firearms, the leader in the muzzleloading industry, is proud to announce the release of the NitroBolt® – the first Firestick-capable bolt action muzzleloader. Traditions® is redefining muzzleloading again with this incredible new platform.

The NitroBolt® has a 24” Chromoly Steel fluted and tapered barrel with a 1:24” VAPR™ Twist. The patented extractor ejects the Firestick and the bolt can be disassembled in seconds for cleaning. The adjustable cheek piece and adjustable length of pull allow the shooter to customize this firearm to their needs. Additional core features include a 3 position safety, 5/16-24 bolt handle design, cocking indicator, pillar bedded stock, free floating barrel, and a threaded barrel so you can add a muzzle brake. The NitroBolt® has an MSRP of $995. Read more

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