Cowboy Insurance Debuted on Burris Optics YouTube Channel

Greeley, CO – Cowboy Insurance is a Burris Optics original film that draws viewers into the Gateway Simmental Ranch, a fourth-generation cattle concern in Lewistown, Montana. Run by Jim Butcher and sons Logan and Brock, the film is an in-the-mud portrait of the ranching lifestyle and the never-ending challenges of livestock management. Spring, in particular, requires these ranchers to dig deep as they work the critical and often chaotic two-month calving season, combating unpredictable weather and predators to ensure their calves make it to the summer pastures.
From helping birth new calves to finding strays and keeping the herd safe from the always-present coyotes and mountain lions, Cowboy Insurance provides a seldom-seen glimpse into the austere life of the modern rancher. Making the Butchers’ job more efficient in both time and money has been the introduction of Burris thermal optics. Read more