Tucson, Arizona – For the past five years, Riton Optics has been focused on providing consumers with high quality optics and unmatched service at the industry’s most competitive prices. From their home base in Tucson, Arizona, this Military/Law Enforcement Veteran owned optics company has become the industry’s fastest growing optics company by standing out from the competition in quality, value and service.

All new for 2020, Riton Optics is introducing a new line of products complete with proprietary, high performance reticles and enhanced features. In support of their core service values, Riton will continue covering the new line with their renowned industry leading warranty: The Riton Promise Warranty, which guarantees an unlimited, lifetime warranty with new product replacement within 48 business hours of the return. Read more

RICHMOND, Va. — German Precision Optics (GPO) USA announces the introduction of the new compact, lightweight, one-handed RANGETRACKER 1800 Rangefinder. Designed to meet and exceed the rangefinding needs of the hunter, the new 6x RANGETRACKER™ 1800 allows the hunter to accurately range its target out to 1800 yards with one of the fastest laser rangefinding systems on the market.

The GPO RANGETRACKER™ 1800 handheld rangefinder incorporates state-of-the-art optical and electronic technology, wrapped into a small durable multi-use rangefinding tool. It will work perfectly for both long-range rifle hunting (up to 1800 yards) and close archery usage (6 yards.) Read more

RICHMOND, Va. — German Precision Optics (GPO) sweetens the deal for its popular 6-24×50 30 mm riflescope. This scope will now come standard with a GPO bubble level, a 3-inch sunshade and a customized KENTON turret. These upgrades have a suggested retail value of over $200.

The 6-24×50 riflescope is part of the premium line of 30mm riflescopes from GPO that offer higher magnification and low-light objective lenses. A high magnification riflescope with extended range of adjustment (70”), its generous 4” eye-relief, and a ballistic MOA reticle, the GPO 6-24×50 is the ideal scope for long-range shooting.

Featuring the proprietary GPObright™ high-transmission lens coating technology, PASSIONdrop™ hydrophobic exterior lens coatings and a double HD glass objective lens, the 6-24×50 riflescope provides enhanced clarity, exceptional brightness and true color from dawn to dusk. The easy-to-read ¼-MOA target turret with rotation markings, fast-focus rubberized ocular, and an extra-wide magnification adjustment ring make this scope ideal for any shooting situation. It comes standard with the GPO MOA ballistic reticle, which is calibrated at 24 power. Read more

White Plains, NY – December 3, 2019

ZEISS brings great offers to the table this holiday season. For consumers looking to buy a riflescope, there has never been a better time to jump in on the ZEISS Field Days Promotion. This promotion offers free gift options with any purchase of ZEISS V4 and V6 riflescopes. This offer ends December 31, 2019.

With the purchase of any ZEISS V4 or V6 riflescope, buyers will receive one of two free gifts. Consumers will have the option to get a Custom Ballistic Elevation Turret or a ZEISS Accessory Kit which includes a Throw Lever, Deluxe Lens Care System, and five Ballistic Cards with their order. Both options have a retail value of $120.00. Read more

After over two years of development, XTech Tactical’s Smart Laser is fully developed and shipping!

The Smart Laser is a green laser and 185 lumen led light combo designed for full size pistols as the ultimate home defense pistol accessory. The unit features a patented Sensor Mode. Sensor Mode uses IR sensors on each side of the trigger guard to give the user the ultimate control over the unit’s activation.

The unit does not require the user’s finger to enter the trigger guard. The Smart Laser activates as the user breaks the plane below the slide. When using a two-thumbs forward grip, the user can activate the unit by lowering their off-hand thumb. This allows the user to actuate the light and laser without moving their trigger finger off the slide. Conversely, if the user identifies an immediate threat the natural action of the trigger finger going towards the trigger activates the unit. Read more

Multiple offers still valid through the holiday and gifting season—and end on the last day of 2019.

ZEISS continues offering great savings on sports optics as the holiday season closes in. Customers looking to buy riflescopes, rangefinders, spotting scopes, and binoculars have a chance to save or get free gifts with their purchase. The ZEISS Field Days promotioncomes to an end December 31, 2019.

With the purchase of any ZEISS V4 or V6 riflescope, buyers can choose between a Custom Ballistic Elevation Turret or a Deluxe Lens Care System, Throw Lever and five ZEISS Ballistic Cards as a free gift. Buyers of any new Victory RF Rangefinder or Conquest Gavia 85 Spotting Scope will receive a free Terra ED 10×42 Binocular with a retail value of $499.99. Buyers that purchase any Harpia Spotting Scope will receive a free eye piece with a retail value of $800.00. In addition to these free gifts, ZEISS is offering $50 off any Terra 42mm and 32mm binoculars as well.

“We are very excited about these offers because they give the consumer a chance to get more high-quality ZEISS gear on top of what they might already be buying,” said Tom Andrews, Vice President – Sports Optics for Carl Zeiss SBE, LLC. “Especially during the holiday season, buyers are always looking for that added bonus with any purchase. The ZEISS Field Days promotion takes that to a new level by including great gifts with popular purchases.”

To find out more about the new ZEISS Field Days Campaign, please visit:

https://www.zeiss.com/sports-optics/en_us/landingpages/promotions/field-days-promotion-2019.html#promotions

New Model Features Two Rear Switch Position Options, High and Low

EAGLEVILLE, PA — Streamlight® Inc., a leading provider of high-performance lighting and weapon light/laser sighting devices, has introduced the TLR-7® A with ergonomic rear switches featuring a low or high position to match users’ shooting styles. The exceptionally lightweight and compact new light delivers 500 lumens for a variety of tactical uses.

“Our newest weapon light features ambidextrous on/off rear switches with low and high positions to suit user preference, and a rail clamp that attaches and detaches easily from the side of compact and full frame weapons,” said Streamlight President and Chief Executive Officer Ray Sharrah. “Like the original TLR-7, it is designed to maximize visibility and targeting capability in a variety of home defense and tactical applications.” Read more

Contact: Matt Rice
Senior Manager Media Relations
Outdoor Products
(913) 689-3713
Or Matt.Rice@VistaOutdoor.com

Military and Veteran Purchase Program Now Available on Bushnell.com

OVERLAND PARK, KS – Bushnell, an industry leader in high-performance optics, is pleased to announce that a new VIP Purchase Program is now available for all members of the U.S. Military.

The new Bushnell VIP Program, open to all military personnel from all branches of service – active, retired, and veterans – provides everyday discounts on any Bushnell product. Whether used for personal or duty use, the new program enables special VIP pricing for the men and women of the U.S. Military. Read more